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It’s hard to believe, but Johnson & Johnson has changed its logo for the first time in its 135-year history, and this seems to end the era of the reference logo branding, at least for the pharmaceutical and medical segment. The J&J logo is an iconic sign of the era of calligraphic logos. However, the famous personal care brand apparently feels insufficient with those classical forms and relative attributes. So the company abandons the symbol inspired by the signature of one of its founders to switch to a more modern emblem corresponding with the current branding trends in the industry….

Founded in 1976 in Lille, France, Decathlon is the world’s largest company involved in producing and retail trade of goods for sports and outdoor activities. As of today, the brand operates more than 2,000 stores in 56 countries and regions. A new strategy of Decathlon, aiming at making “innovative and sustainable sports products” available for everyone, led the firm to the creation of a fresh visual identity that will express its commitments through a new brand color and a new symbol – The Orbit. Decathlon’s rebranding, in fact, is no surprise, as the brand has been sharing its renovation plans…

The Covid-19 pandemic caused an upheaval in the business world. Due to a range of lockdowns, many companies had no other choice but to switch to distance working. Employees in metropolises across the world combined this freedom to work in any place with carving for nature. As a result, a lot of people relocated to suburbs and small towns. In the US, this phenomenon appeared to be especially noticeable in San Francisco, where, after three years after the healthcare crisis, the recovery rate still stays one of the lowest in the country. In this connection, the City of San Francisco,…

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…

To develop the new logo the team invited Jason Klein and Casey White, Brandiose founders, a famous San Diego-based design studio. Brandiose is a design firm, that pushes minor league baseball branding into new frontiers. Cooperating with nearly a half Minor league clubs from the continental United States, which approximate number counts ten dozens, they have devoted most of their lives to helping teams build new storylines. The same is true with the Missoula Osprey. In the PaddleHeads’s logos warm and vivid orange and green hues prevail. As the main character for the suite of the team logos is chosen…

Rich functionality and regular updating made Firefox the second web-browser after Google Chrome in the ranking of popularity. Recently, Mozilla has released the 70th version of the application. Now, the updated Firefox featuring such new functions as Blocking cryptomining and Enhanced Track Protection comes with a renewed logotype. While most companies tend to hide their plans about a new identity, Mozilla chose to be totally transparent. The company shared the ideas it was creating in cooperation with three independent design teams allowing the user community take part in the process. According to Tim Murray, Mozilla’s artistic director, Firefox is more…

In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…