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Radeberger Pilsner is one of the popular German beers, which has been a favorite of many high and mighty, including King Frederick Augustus III of Saxony, German Chancellor Otto von Bismarck, and even Russian President Vladimir Putin. The brand has a long history, founded in 1872. While Radeberger Pilsner is the only marque of the brewery, the company produces more than 50 million gallons of beer every year. Adopting a new strategy, Radeberger has also uplifted its visual identity, which is now described as “self-confident, young, and powerful”. To attract more attention from customers, the designs of bottles and labels…

  In a world where first impressions can make or break a business, a company’s logo is much more than just a piece of graphic design; it’s a visual identity that encapsulates the essence of a brand. But what drives a company to change this crucial element of its identity? This article delves into the why and when of logo changes, exploring the strategic thinking behind rebranding efforts. The Signals for Change Businesses evolve, and their logos must keep pace. A logo that once seemed avant-garde can become outdated as design trends shift and the business landscape changes. But when…

The World Tourism Organization, headquartered in Madrid, Spain, is a specialized agency of the United Nations. Its goal is to promote sustainable, responsible, and accessible tourism. UNWTO, as the organization is commonly known, serves as a global forum for tourism policy and brings together 170 countries. Recently, UNWTO underwent a rebranding and changed its name to UN Tourism, accompanied by a new visual identity. Through this transformation, the global brand aims to solidify its position as a leader in tourism development worldwide. The visual aspect of the rebranding process was carried out by Interbrand, a consulting agency known for its…

Google Fonts, a font library launched in 2010, has received a new logo. As with The font library, previously known as Google Web Fonts, has long been a web standard. Ten years ago, the benefits of web fonts still had to be explained, while today the fonts, available on the service, are a usual part of web-sites. At the moment, Google Fonts offers 1043 font families that can be used for web-pages as well as print products. According to Google’s Material Design blog, the icons, created within the Material Design project, are also included in the Google Fonts catalog. So,…

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

It turned out to be that The unifying design motifs are Google’s four-color scheme and the color overlapping in the corners of the icons that makes them perceived a bit three-dimensional, albeit it doesn’t eliminate the flat look in general. Also, we can notice that the corners themselves have grown more rounded. This is particularly evident in the Google Drive logo. In addition, it is the only emblem of the five which maintained a three-color palette (yellow-green-blue) in its previous version, and adopted only a red corner in the new iteration. At the same time, the most changes can be…

Ahead of its third season, the National Indoor Soccer League has unveiled its new logo, which makes the image of the competition more individual and celebrates its efforts to develop professional indoor soccer nationwide. Indeed, the new logo of NISL is the next step in its branding, compared to the league’s old emblem, which resembled the logos of the The presented logo demonstrates a totally different design and looks like a crest, which is more in accordance with the design traditions of soccer and other team sports. The shield is distinguished by a stylized, cornered shape and thick lines, featuring…