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Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design. The rebranding project is still in its early stages. However, two requirements make the Minnesota redesign process especially tough. According to NY Times, lately more and more US states have taken the decision to change their banners. Mississippi, which did it three years ago, pioneered this trend. Last year, the Utah people voted for a new state flag designed in a simpler manner compared to the previous one. It is to be adopted officially in March 2024. Now, the Democratic…

Radeberger Pilsner is one of the popular German beers, which has been a favorite of many high and mighty, including King Frederick Augustus III of Saxony, German Chancellor Otto von Bismarck, and even Russian President Vladimir Putin. The brand has a long history, founded in 1872. While Radeberger Pilsner is the only marque of the brewery, the company produces more than 50 million gallons of beer every year. Adopting a new strategy, Radeberger has also uplifted its visual identity, which is now described as “self-confident, young, and powerful”. To attract more attention from customers, the designs of bottles and labels…

As Zoom decided an update its visual identity, it faced a couple of issues. First, Zoom is not positioned as a brand but as a service in the video calling segment. In addition, end-users really think so. However, the platform argues that video conferencing is only a part of a wide range of its services. Accordingly, the company is seeking to position the platform as a versatile tool for facilitating cooperation and team working. Zoom has therefore presented an original version of its logo with six “O”’s. Actually, the main version of the emblem still has two “O”’s, renovated with…

Rockstar Games, owned by Take-Two Interactive, has initiated a legal suit against the Finnish game developer Remedy Entertainment over its logo featuring an R symbol. This case is especially curious, as both companies have been partners for many years, collaborating on the Max Payne franchise. Just last year, the Finnish company introduced its new logo after more than 20 years. Instead of the encircled “R” the brand had before, the emblem showcases a vibrant “R”, while an alternate version may also include the lettering “Remedy”. In Rockstar and Take-Two, as parent entity, they think, however, that this design is too…

The council of Sechelt, British Columbia, has approved a plan for changing the brand, but the council members still have to decide which of the final logo variants will be the next symbol of the district. The main element of all the three visual brand versions feature the big letter “S” with patterns symbolizing the sun, mountains and sea. This brand evolved from a graffiti project launched by the authorities a year ago. Looking at wall posters placed over the Sechelt neighbourhoods, the residents were sharing their opinions about it, and expressing their vision of the image of Sechelt. To…