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After a month-long online voting, the leaders of the United Arab Emirates have presented the winning logo that will be representing the country to the world. The official presentation, that took place at the Presidential palace Qasr al Watan in Abu Dhabi, was led by Vice President Sheikh Mohammed Bin Rashid Al Maktoum and Crown Prince of Abu Dhabi Sheikh Mohammed Bin Zayed Al Nahyan. The logo represents a symbolic map of the UAE formed with seven stripes in the colors of the country’s national flag that, in turn, symbolyze the seven Emirates. The stripes also pay tribute to the…

Three years ago, Germany was announced to host the 2024 UEFA European Football Championship. At a special presentation ceremony that took place at the Olympiastadion Berlin a few days ago, the Euro 2024 organizing committee introduced a logo and a slogan for the event as well as emblems for ten venues to host the matches. “United by football. Vereint im Herz Europas (United in the heart of Europe)” is the slogan to promote Euro 2024 that will be held in Germany in three years. According to a statement of the German Football Union, the Euro 2024 brand reflects the diverse…

It’s leaked to the net that the Major league baseball team The new logo is presumably be a return to the team’s past, in the refreshed design it will be used a stylised symbol, which represented the club during the period of 1978 – 1993 years. The old mark is special to the team because the Brewers had it since their early days.   The main elements of the old logo — a classic baseball glove and a ball will get a new life. They will be placed inside a blue cap together with the morphed letters “m” and “b”….

As Zoom decided an update its visual identity, it faced a couple of issues. First, Zoom is not positioned as a brand but as a service in the video calling segment. In addition, end-users really think so. However, the platform argues that video conferencing is only a part of a wide range of its services. Accordingly, the company is seeking to position the platform as a versatile tool for facilitating cooperation and team working. Zoom has therefore presented an original version of its logo with six “O”’s. Actually, the main version of the emblem still has two “O”’s, renovated with…

  In a world where first impressions can make or break a business, a company’s logo is much more than just a piece of graphic design; it’s a visual identity that encapsulates the essence of a brand. But what drives a company to change this crucial element of its identity? This article delves into the why and when of logo changes, exploring the strategic thinking behind rebranding efforts. The Signals for Change Businesses evolve, and their logos must keep pace. A logo that once seemed avant-garde can become outdated as design trends shift and the business landscape changes. But when…

Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in Europe. Headquartered in Fornebu, Norway, the company offers high-frequency flights across Northern Europe as well as to the United Kingdom, Mediterranean and the Canary Islands. To meet all the relevant requirements of business communication and brand positioning, the airline has rebranded as Norwegian, updating its visual identity for the first time in 20 years. The rebranding, carried out by the Oslo-based agency Try Design, is connected with the restructuring of the company after several troublesome years hobbled by a large…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…