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Just like Nike’s Swoosh which is a sign of the company in itself, Although the previous version’s shopping cart reflected the initial commercial ambitions of the brand, it looks a bit amusing now when Amazon has reached the top in e-commerce, digital streaming, cloud computing and artificial intelligence. So, ditching the cart, the app’s new logo conveys the company’s contemporary image, representing a cardbord box with rounded corners and the smile-arrow that together with a blue band on top, resembling a fringe, makes up a kind of a smiling face. This is quite an admirable design solution creating a cheerful…

The fresh look started from the Opel GT X Experimental, a concept that was demonstrated two years ago and featured a new “Opel Blitz”, that has to mark the company’s upcoming cars, as well as the neon yellow in the roof side lines and wheels that was consequently taken as a brand color – this hue symbolizes electricity which will prevail as a car fuel in the new era. Later, the company presented the new Opel Mokka which was created in Opel’s brand-new style and distinguished with the Pure Panel new-gen cabin as well as the Vizor LED system. The…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

A while back Baker Hughes introduced its new identity. Baker Hughes belongs to one of the leading and oldest oil field services companies, working in the sphere for around a hundred years with headquarters in more than 120 countries. Apart from providing services, the company specializes in producing equipment and software for the industry. The redesign was caused by recent Baker Hughes’ separation from The new corporate logo will appear on the BH buildings in all its branches worldwide in 2020. Working cloth for field workers, including hard hats, will feature the doubl-arrow emblem too. Moreover, the company is willing…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference aimed at promoting discussions on AI-related issues and showcasing its latest advancements in the field. The inaugural edition of OpenAI DevDay took place in San Francisco on November 6, 2023. San Francisco-based design studio, Play, has developed a visual identity for the event, featuring a logo with the words “OPENAI” and “DEVDAY”, presented in rectangular and square versions. The design team opted for the Söhne Mono typeface by Klim Type for the wordmark. This typeface was chosen for its appearance,…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…