Blog

The CW Television Network is currently undergoing a complete image revision to coincide with the company’s 18th anniversary and transition to new ownership. With this step, the CW aims to alter its audience strategy and improve its position among American broadcasters. Compared to other TV companies such as NBC, ABC, or FOX, which emerged in the 20th century, the CW has a relatively short history. The broadcaster was launched in 2006 after the merger of The WB (Warner Bros.) and UPN (CBS). Through this deal, the entertainment giants intended to create a network that could compete with larger stations by…

Founded in 1971, the Sedgwick County Zoo in Wichita, Kansas, is a popular tourist site. It has more than 3000 animals of 400 different species. Holding the first place among the outdoor attractions in the state and increasing the number of visitors, the zoo is carrying out a rebranding now. As a part of changing the identity, a new logo has been presented. While creating the logo, design studio Gardner Design did much work, studying different zoo logos. The designers came to the conclusion that almost all of them don’t tell anything about their locations. So, the team decided that…

Launched in 2020, Wholesome is an Australian online retailer that offers a wide range of products, including foods and drinks, personal care, and household goods. The very name of the company means that the products here are offered at almost wholesome prices. Apart from this, Wholesome positions itself as an “eco-health brand”, betting on healthy nutrition, sustainable packaging, and responsible sourcing. Unveiling its new identity, recently created by the Sydney-based design studio Universal Favorite, the online store wants to demonstrate the innovative methods of its direct-to-customer offerings as well as the positive vibes from the variety of branded products it…

Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design. The rebranding project is still in its early stages. However, two requirements make the Minnesota redesign process especially tough. According to NY Times, lately more and more US states have taken the decision to change their banners. Mississippi, which did it three years ago, pioneered this trend. Last year, the Utah people voted for a new state flag designed in a simpler manner compared to the previous one. It is to be adopted officially in March 2024. Now, the Democratic…

Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…

Playing in Ligue 1, France’s top football division, While the club’s traditional red and blue are brighter now, the gold bordering in the big “O” and “L” was removed, and the outer borderng became thinner. The “Olympique Lyonnais” is redesigned in the Trenda typeface which was developed by Daniel Hernandez and Paula Nazal Selaive in 2013. With this, the lion’s outline was optimized – now, it has smaller dimensions, with smaller claws and fewer clumps of hair. Overall, such a design makes the logo more scalable.     At the same time, the logo update is rather surprising, and besides,…

The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo as well. Headquartered in St. Louis, Missouri, Based on the mission announcement “Futures with more cheers” which was recently published by its parent entity, the company used the opportunity to furtherly develop its brand identity. Over last four years, Anheuser-Busch has been implementing a steadfast business strategy more oriented towards customers, and now, it has to make it visible to the world outside, as an official press release says. Refreshing its corporate colors, logo and typography, the brewing company is…