Blog

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

In February, we could see an So, the mark says goodbye to the chrome-like emblem which was introduced in 2008. Instead, href=”https://www.picpapa.com/dacia-logo”Dacia will use a symbol made up of the abstractly stylized letters “D” and “C”. The geometric typography, purposely diminished, reflects Dacia’s essence and designates the most important things in the car industry, according to the company. The merging letters convey the feeling of movement due to their arrow-like shape. Earthy colors will prevail in Dacia’s visual identity. The green khaki is chosen as the main brand color. It is intended to emphasize the “street spirit” of the mark…

In November 2019, the Chicago Fire carried out the The big “C” in the center, the team’s another revived symbol, is now designed in a cornered style, but still keeps the iconic spike, while the six-pointed star is pretty similar to the stars in the Municipal Flag of Chicago, being an echo of the 1998 crest’s ring with six point. The colors of the cross, “C” and star are also a replication of the colors of the city’s banner. Overall, the Fire’s new crest can be called a distinctive and laudable move as the team return to their roots in…

Established in 1885, Boehringer Ingelheim is a German pharmaceutical brand that ranks among the top 20 companies in the global industry. This family-run business, headquartered in Ingelheim am Rhein, Germany, currently operates 142 offices worldwide and employs over 47,000 professionals. With the aim of enhancing its recognition and strengthening the connection with its target audiences, the brand has recently unveiled an updated identity. The redesign process was carried out in collaboration with the design studio Interbrand (Cologne/Berlin), while the international branding agency BBDO is responsible for executing a comprehensive relaunch campaign that will continue until April 2024. For the first…

For a number of years, Google has systematicly been changing the logos for its online services, making a consistent visual brand range. Now it’s time for Gmail as the company has released a teaser demonstrating the outlines of the upcoming While the teaser can’t be considered as an official announcement, it’s worth noting that the Gmail emblem is a rare Google logo which doesn’t maintain Google’s yellow-red-blue-green color palette. So, it won’t be a big surprise if Google’s mail service will officially receive a new logotype to be more coherent with the other products of the company. As you can…

Founded in 1924, the German fashion house The Hugo Boss group took the mid-term target announcement as an opportunity to refresh its visual identity. According to the company, it is going to considerably increase sales and the market shares of its strong brands HUGO and BOSS over the next five years, improving the awareness of customers. “Our goal is to become the world’s leading technological fashion platform”, the Hugo Boss CEO Daniel Grieder said. As a part of the CLAIM 5 growth strategy, the company is planning to double its sales up to four billion euros to 2025. To improve…

Founded in 1983, Celebrating its 40th anniversary this year, Aegon now presents itself under a new logo which was unveiled at Capital Markets Day 2023, along with the future strategy of the company. According to an official statement, the new visual identity marks the next chapter in Aegon’s transformation as the company is adapting its structure to new market conditions. Its divisions are said to focus more on achieving their strategic objectives of improving the quality of services and offerings and maintaining strict control. To emphasize these changes and better reflect the profile of the business, Aegon will appear with…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….