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The The peacock’s current image as we know it today appeared in 1986, designed by the Chermayeff & Geismar studio. That rebranding also brought the NBC lettering executed in a corporate typeface based on the Futura font family. While the new version retains traditional coloring, its distinction lies in a bit different design of the peacock and a new font for the “NBC”. The previous facelift of the NBC logo was in 2013. The network, like many other companies at that time, aimed to maintain communications via a brand identity with such visual effects as glossiness, shadowing, and pseudodimensionality. However,…

The While the National Brand of Australia has been in existence for almost four years, it is managed by the Advisory Council established by the government. According to an official statement, the goal of the National Brand is to develop a stronger and more unified visual identity that could improve the country’s image and global competitiveness. The first attempt to implement such a brand failed, opposed by the Australian public. As critics said, many people saw in the logo a resemblance to coronavirus as the emblem featured a round flower of wattle, a vegetable symbol of Australia. As a result,…

In February, we could see an So, the mark says goodbye to the chrome-like emblem which was introduced in 2008. Instead, href=”https://www.picpapa.com/dacia-logo”Dacia will use a symbol made up of the abstractly stylized letters “D” and “C”. The geometric typography, purposely diminished, reflects Dacia’s essence and designates the most important things in the car industry, according to the company. The merging letters convey the feeling of movement due to their arrow-like shape. Earthy colors will prevail in Dacia’s visual identity. The green khaki is chosen as the main brand color. It is intended to emphasize the “street spirit” of the mark…

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

The toy brand Steiff, known for its plush toys, has rolled out a new visual identity. The updated look is focused on the famous Teddy bear which is celebrating its 120th anniversary this year. Steiff was founded in 1880 as a reformed company that evolved from a felt goods business owned by Margarete Steiff in Giengen, Germany. In 1902, a plush bear, which was designed by Margarete’s nephew Richard Steiff and wore the ordinary production name Bär 55 PB, was “born”, having movable arms and legs. One year later, the bear got popular in the United States after an American…

Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference aimed at promoting discussions on AI-related issues and showcasing its latest advancements in the field. The inaugural edition of OpenAI DevDay took place in San Francisco on November 6, 2023. San Francisco-based design studio, Play, has developed a visual identity for the event, featuring a logo with the words “OPENAI” and “DEVDAY”, presented in rectangular and square versions. The design team opted for the Söhne Mono typeface by Klim Type for the wordmark. This typeface was chosen for its appearance,…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…