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Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows. In other words, it serves as a kind of translator between different application programming interfaces and helps improve worker productivity as it saves time, automating recurring tasks. To celebrate its 10th anniversary, the IT brand has updated its visual identity, which better expresses the functionality and utility of the technology. Although Zapier’s rebranding is not flashy and not too exciting, as the company’s creative director Michael Jeter says, the new design “serves as a base for the whole business and…

Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process of redevelopment. Besides rebuilding existing exhibition spaces, the venue is planned to be expanded with a 1,500 seat theater, a music hall, which will be able to accommodate 4,000 spectators, dining, retail, and other public spaces. Such an enormous reconstruction certainly requires a fresh visual identity, and this task was commissioned to SomeOne design studio. The main idea about Olympia’s new branding was to show that it is the hottest place for hospitality, creativity, and experience in the British capital….

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

Established in 1955, Condor is a German airline offering flights to the Mediterranean Basin, Asia, Africa, North and South America as well as the Caribbean islands. Recently, the company has received a new brand identity distinguished by a bright striped design. Condor’s airplanes will be repainted with colorful stripes “for a good mood”. As the airline explains in a press release, Condor has undergone some changes over the last two years as it evolved from a subsidiary of a vertically-integrated tourism group to an independent airline “which is proudly looking back at its history and tradition, and, at the same…

Rich functionality and regular updating made Firefox the second web-browser after Google Chrome in the ranking of popularity. Recently, Mozilla has released the 70th version of the application. Now, the updated Firefox featuring such new functions as Blocking cryptomining and Enhanced Track Protection comes with a renewed logotype. While most companies tend to hide their plans about a new identity, Mozilla chose to be totally transparent. The company shared the ideas it was creating in cooperation with three independent design teams allowing the user community take part in the process. According to Tim Murray, Mozilla’s artistic director, Firefox is more…

On April 22nd, the National Women’s Hockey League announced that an extension team from Canada would start playing in the 2020-21 season. Almost one month later, it has been officially presented as the Toronto Six. Besides the name, the team has unveiled its colors and logo. To choose the name for the team, an online vote was organized. Fans suggested such names as the Lady Leafs, Lakers, Polar Bears, Furies and others. However, the vote was won by “Toronto Six”. Apart from referring to the number of players on ice, it also may have connection with six cities which formed…

Established as a spin-off of a food company in 1962, Murray’s Cheese is a food retailer specializing in artisanal cheese and dairy. Beginning as a small shop in Greenwich Village, New York City, the company has grown to have more than 1,000 locations across the United States, and is now part of Kroger Company, which acquired the brand in 2017. Murray’s gained popularity through a wide range of cheeses, including an exclusive cheddar, the Danish Havarti, and the Tilsit cheese. Continuing its evolution, Murray’s Cheese has presented its new visual identity, developed by NY-based design studio Base Design. The main…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…