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The Covid-19 pandemic caused an upheaval in the business world. Due to a range of lockdowns, many companies had no other choice but to switch to distance working. Employees in metropolises across the world combined this freedom to work in any place with carving for nature. As a result, a lot of people relocated to suburbs and small towns. In the US, this phenomenon appeared to be especially noticeable in San Francisco, where, after three years after the healthcare crisis, the recovery rate still stays one of the lowest in the country. In this connection, the City of San Francisco,…

Last weekend, Elon Musk announced “Not sure what subtle clues gave it way, but I like the letter X”, Musk posted on Twitter (or X.com?), while Twitter’s CEO Linda Yaccarino shared a photo with a big “X” projected on the company building. The letter is already displayed on the website, instead of the bird. Musk also said the logo is not final, and it can be “polished” in the near future. Indeed, the presented X logo is quite generic, distinguished only by a double line in the left-to-right stroke. People on the web noticed that the “X” is identical to…

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

The recognized capital of fashion, Paris, once again presented new collections of world-famous designers and showed the main trends of the Fall-Winter 2024-2025 season. Today we will tell you about the most striking and memorable images of this event, and share the new trends that just came off the Parisian catwalks. After all, the tradition of peeking into the trends of the future season is the best way to add bold techniques to your closet that most people will only get to in six months. Saint Laurent The new collection of the Saint Laurent fashion house is a tribute of…

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

The British luxury house Initiated in September 2022, the creation process of the new look for the company this time is led by Daniel Lee. Burberry’s visual identity will again include classic lines and a serif font, adapted, however, to the digital environment, as well as elegant and modern features, more stylized and in a larger size. Another thing to specially mention is the color. Now, the Burberry logo is executed in deep blue, against the background of ivory white, which will also be featured in the black-and-white version. The return of the Equestrian Knight is one of the most…

Established as a spin-off of a food company in 1962, Murray’s Cheese is a food retailer specializing in artisanal cheese and dairy. Beginning as a small shop in Greenwich Village, New York City, the company has grown to have more than 1,000 locations across the United States, and is now part of Kroger Company, which acquired the brand in 2017. Murray’s gained popularity through a wide range of cheeses, including an exclusive cheddar, the Danish Havarti, and the Tilsit cheese. Continuing its evolution, Murray’s Cheese has presented its new visual identity, developed by NY-based design studio Base Design. The main…

As Zoom decided an update its visual identity, it faced a couple of issues. First, Zoom is not positioned as a brand but as a service in the video calling segment. In addition, end-users really think so. However, the platform argues that video conferencing is only a part of a wide range of its services. Accordingly, the company is seeking to position the platform as a versatile tool for facilitating cooperation and team working. Zoom has therefore presented an original version of its logo with six “O”’s. Actually, the main version of the emblem still has two “O”’s, renovated with…