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Established in 1872 in Neenah, Wisconsin, Kimberly-Clark, a company behind such popular personal care brands as Kotex, Kleenex, and Huggies, has updated its visual identity. This is the company to which we owe familiar products like toilet paper, baby diapers, paper towels, and other hygiene items. All these products were once invented to meet the needs of a developing society. Today, Kimberly-Clark’s engineers develop new technology that will help reduce the prices of supplies and facilitate waste recycling. Now headquartered in Irving, Texas, the company enjoys an average annual revenue of $18 billion, with a staff of more than 40,000….

Following Mississippi and Utah, which adopted new flags not so long ago, Minnesota is moving toward a new flag design. The rebranding project is still in its early stages. However, two requirements make the Minnesota redesign process especially tough. According to NY Times, lately more and more US states have taken the decision to change their banners. Mississippi, which did it three years ago, pioneered this trend. Last year, the Utah people voted for a new state flag designed in a simpler manner compared to the previous one. It is to be adopted officially in March 2024. Now, the Democratic…

Launched in 2012, Zapier is a product that allows end-users to integrate the web application they use and automate workflows. In other words, it serves as a kind of translator between different application programming interfaces and helps improve worker productivity as it saves time, automating recurring tasks. To celebrate its 10th anniversary, the IT brand has updated its visual identity, which better expresses the functionality and utility of the technology. Although Zapier’s rebranding is not flashy and not too exciting, as the company’s creative director Michael Jeter says, the new design “serves as a base for the whole business and…

Founded in 2014, Pluto TV is an online television service owned by Paramount Global. The platform is based on a free advertising-supported streaming technology, which means it offers traditional TV programming without a paid subscription and is funded exclusively by advertising. Paramount acquired the service in 2019 and has actively been developing Pluto TV, making it available in 25 countries in the Americas and Europe. Recently, the platform completed the update of its brand, stating that the new visual identity is intended to help the company “stand out from the crowd” amidst growing competition. According to Valerie Kaplan, the company’s…

Founded in 1976 in Lille, France, Decathlon is the world’s largest company involved in producing and retail trade of goods for sports and outdoor activities. As of today, the brand operates more than 2,000 stores in 56 countries and regions. A new strategy of Decathlon, aiming at making “innovative and sustainable sports products” available for everyone, led the firm to the creation of a fresh visual identity that will express its commitments through a new brand color and a new symbol – The Orbit. Decathlon’s rebranding, in fact, is no surprise, as the brand has been sharing its renovation plans…

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

Celebrating its 135th anniversary this year, Olympia London, the largest exhibition center in the UK, is currently undergoing a process of redevelopment. Besides rebuilding existing exhibition spaces, the venue is planned to be expanded with a 1,500 seat theater, a music hall, which will be able to accommodate 4,000 spectators, dining, retail, and other public spaces. Such an enormous reconstruction certainly requires a fresh visual identity, and this task was commissioned to SomeOne design studio. The main idea about Olympia’s new branding was to show that it is the hottest place for hospitality, creativity, and experience in the British capital….

On April 22nd, the National Women’s Hockey League announced that an extension team from Canada would start playing in the 2020-21 season. Almost one month later, it has been officially presented as the Toronto Six. Besides the name, the team has unveiled its colors and logo. To choose the name for the team, an online vote was organized. Fans suggested such names as the Lady Leafs, Lakers, Polar Bears, Furies and others. However, the vote was won by “Toronto Six”. Apart from referring to the number of players on ice, it also may have connection with six cities which formed…