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The iconic soft drink brand Pepsi’s previous logo was a matter of debate, dramatically changing the visual identity of the brand. Its red, white, and blue segments were rearranged, abandoning the customary top-bottom layout, while the Pepsi wordmark was designed in a stylized lowercase font, placed outside the tricolor symbol. The company stayed, of course, successful with that emblem too, but the design caused some confusing effects which were not so favorable to the brand. With the wordmark moved aside, the logo somewhat lost its appeal, and the new font was too thin, compared to Pepsi’s classic identity. Plus, the…

Digital marketing / image from Depositphotos Global digitalization affected numerous industries, marketing included. These days, more and more people are looking for marketing tips, learning how social media works, and building an online presence for their businesses. This is great, as digital marketing generally offers more opportunities than traditional offline marketing. This article explains the benefits of digital marketing in the modern economy and offers the five most popular marketing types. Keep on reading! Digital marketing icons The importance of digital marketing in today’s economy By 2026, the digital marketing industry is predicted to reach $807 billion, meaning that businesses…

According to the information leakage published by the sports edition FootyHeadlines, the While the current version of the La Liga logo was introduced in 2016, the change of the identity is said to be planned by the championship’s board in connection with the change of the sponsor as EA Sports is coming instead of Santander. The source also says the emblem has already been finalized. The football enclosed by seven patches in the colors of the rainbow was first introduced in 1993 and slightly redesigned in 2016. Now, it will likely become history. As for the leaked badge, it will…

In March 2019, Recently, NASA has unveiled a new logo for the Artemis program. It was presented by the agency’s chief administrator Jim Bridenstine at the SPACE & STEM conference. According to Mr. Bridenstine, Artemis is something that reflects Moon space missions even better than Apollo did. The logo represents a symbolic image of Artemis with abstract features formed by the shadows and highlights alongside with outlines of the Moon. The white circle that borders the image looks like a space helmet, while the curved lines remind a rocket trajectory. Partly, the new emblem was inspired by the Apollo program…

The Epcot Experience Center is created to celebrate human achievements, such as technological innovation and international culture, and also has got the name of a “permanent world’s fair”. Since the 1st of October 2019 visitors will be able to see new clean and crisp modern look of the Experience centre residence, the Odyssey pavilion. To make it possible the pavilion has been undergone redesign since the last year.   The opening ceremony is scheduled on the 1st of October, and before the event takes place, the last but no least preparations have been done. One of them is the recent…

In our reviews, we have repeatedly talked about new logos and brand identities that were developed by Wolff Olins. The latest works by the studio include the redesigns of such brands as LG Electronics, Western Union, and Instacart. Now, the famous design team presents a refreshment of its own visual identity, including a logo, a website design, and other brand assets. Founded in 1965, Wolff Olins is headquartered in London and operates subsidiaries in New York, San Francisco, and Los Angeles, a city where the company opened its office only this year. So, the redesign indeed celebrates a significant event…

One of the leading TV networks in the UK, ITV was launched in 1955, with the idea to break the monopoly of BBC at that time. Over four decades after that, the network had been operating separate TV companies which shared common programs and series, having, however, each its franchise. Now, after several mergers and acquisitions, these fifteen regional franchises are owned by two networks: STV which broadcasts in Scotland, and ITV for the rest of the UK. The journey of the network has been full of TV hits, like The Saint, Mr. Bean, and Downton Abbey. ITV has also…

Founded in 1976 in Lille, France, Decathlon is the world’s largest company involved in producing and retail trade of goods for sports and outdoor activities. As of today, the brand operates more than 2,000 stores in 56 countries and regions. A new strategy of Decathlon, aiming at making “innovative and sustainable sports products” available for everyone, led the firm to the creation of a fresh visual identity that will express its commitments through a new brand color and a new symbol – The Orbit. Decathlon’s rebranding, in fact, is no surprise, as the brand has been sharing its renovation plans…