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Savvy Savings Meet Visual Branding: A Deep Dive into the World of Online Discount Platforms
Savvy Savings Meet Visual Branding: A Deep Dive into the World of Online Discount Platforms

In an age of smart spending, online platforms have risen as the digital treasure troves for thrifty shoppers. The landscape of e-commerce is dotted with sites that promise incredible savings, but one, in particular, has made a name for itself as a hub for discounts and deals, seamlessly blending the thrill of deal-hunting with the appreciation of brand heritage and design. While stretching your dollar, that popular bravodeal.com site becomes more than just a stopover; it’s a coupon site specializing in discount codes for users who want to save money on online purchases. Founded in 2018, it offers a wide selection of…

Norwegian airline brand rolls out new identity
Norwegian airline brand rolls out new identity

Established in 1993 as a subsidiary of Scandinavian Airlines, Norwegian Air Shuttle is one of the leading low-cost airlines in Europe. Headquartered in Fornebu, Norway, the company offers high-frequency flights across Northern Europe as well as to the United Kingdom, Mediterranean and the Canary Islands. To meet all the relevant requirements of business communication and brand positioning, the airline has rebranded as Norwegian, updating its visual identity for the first time in 20 years. The rebranding, carried out by the Oslo-based agency Try Design, is connected with the restructuring of the company after several troublesome years hobbled by a large…

Google Fonts gets new logo, expanding its catalog
Google Fonts gets new logo, expanding its catalog

Google Fonts, a font library launched in 2010, has received a new logo. As with The font library, previously known as Google Web Fonts, has long been a web standard. Ten years ago, the benefits of web fonts still had to be explained, while today the fonts, available on the service, are a usual part of web-sites. At the moment, Google Fonts offers 1043 font families that can be used for web-pages as well as print products. According to Google’s Material Design blog, the icons, created within the Material Design project, are also included in the Google Fonts catalog. So,…

Tiger Woods launches his own brand, breaking with Nike
Tiger Woods launches his own brand, breaking with Nike

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Markel: Warm shades of respect
Markel: Warm shades of respect

In recent times, Markel Group has especially stood out from the brands with strong global growth. Known for its versatile insurance offerings, this corporation is currently included in the Fortune 500 list. The large business group has evolved from a small bus factory founded in 1930 in Norfolk, Virginia. Now over 90 years later, Markel can boast a global presence. Besides being a holding company and a fund, it is primarily an insurance business with a staff of nearly 5,000, which underwrites everything – from cargo ships to wind farms and stadiums. Continuing its development, the brand has just started…

Insurance company Aegon adopts new emblem
Insurance company Aegon adopts new emblem

Founded in 1983, Celebrating its 40th anniversary this year, Aegon now presents itself under a new logo which was unveiled at Capital Markets Day 2023, along with the future strategy of the company. According to an official statement, the new visual identity marks the next chapter in Aegon’s transformation as the company is adapting its structure to new market conditions. Its divisions are said to focus more on achieving their strategic objectives of improving the quality of services and offerings and maintaining strict control. To emphasize these changes and better reflect the profile of the business, Aegon will appear with…

Porsche updates its iconic shield
Porsche updates its iconic shield

Porsche has presented a new version of its logo as a result of a thorough rebranding that ran for three years. The work on livening the iconic shield, according to the company, aimed to convey the connection of the brand’s history and vision of the future. The refreshed identity continues the design created in 1954, showing off slight changes. The update was actually caused by the 75th anniversary the brand celebrates this year. The new iteration of the One of the remarkable changes concerns the red stripes which now have a cell pattern inside. The use of slightly different shades…

La Liga’s Real Valladolid presents refreshed crest
La Liga’s Real Valladolid presents refreshed crest

Established in 1928, Real Valladolid is one of the prominent football clubs in Spain. The team have played in Real Valladolid’s new crest is only a part of a comprehend rebranding carried out by the London-based design agency FutureBrand. It includes multiple details and nods referring to the city of Valladolid, such as the new corporate typography called Pucela after the city’s nickname, or the revamped color gamma with the yellow-and-red flame connected with the history of Valladolid. Since its inception, Real Valladolid has used a crest similar to the coat of arms of the city. Although the emblem was…

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