Blog

Founded in 1901 as the Cleveland Blues, the As the franchise announced last Friday, MLB’s team will be renamed to the Cleveland Guardians after the 2021 season has ended. The rebranding has entirely been foreseeable. While the team replaced its primary logo, depicting the comic-style Chief Wahoo, to the big “C” in 2013, it continued using the emblem as one of their alternate insignias. Both the Chief Wahoo emblem and the Indians name have been subjects of criticism from different quarters for many years. In particular, many people from Native American communities consider them racist and offensive. Back in early…

Since 1888, the food brand Manischewitz has been represented in American stores as an iconic example of high-quality traditional Jewish kosher products. What began as a small Jewish bakery in Cincinnati, Ohio, has grown into the leading distributor of kosher food in the United States. The company owes its success to the automated process of making matzo, which was invented by its founder, Dov Behr Manischewitz. As the Jewish community nears the Pesach celebration, where bread holds significance, the brand has introduced a new identity to reaffirm its festive and timeless spirit. Despite the brand’s previous recognition among loyal customers,…

Last month, The name and visual identity for the company were presented by Discovery’s CEO David Zaslav, who will also be the head of the emerging venture. Warner Bros. Discovery’s logo represents a 3D wordmark designed in gold which is associated with the iconic WB shield. It is complemented with the slogan “The stuff that dreams are made of”, a phrase taken from the 1941 href=”https://www.picpapa.com/discovery-logo”Warner Bros. movie “Maltese Falcon” – this is an additional respectful nod to the rich heritage of the studio, giving a hint what we should expect from the company. While the emblem’s design has already…

The fresh look started from the Opel GT X Experimental, a concept that was demonstrated two years ago and featured a new “Opel Blitz”, that has to mark the company’s upcoming cars, as well as the neon yellow in the roof side lines and wheels that was consequently taken as a brand color – this hue symbolizes electricity which will prevail as a car fuel in the new era. Later, the company presented the new Opel Mokka which was created in Opel’s brand-new style and distinguished with the Pure Panel new-gen cabin as well as the Vizor LED system. The…

In an age of smart spending, online platforms have risen as the digital treasure troves for thrifty shoppers. The landscape of e-commerce is dotted with sites that promise incredible savings, but one, in particular, has made a name for itself as a hub for discounts and deals, seamlessly blending the thrill of deal-hunting with the appreciation of brand heritage and design. While stretching your dollar, that popular bravodeal.com site becomes more than just a stopover; it’s a coupon site specializing in discount codes for users who want to save money on online purchases. Founded in 2018, it offers a wide selection of…

Casey’s General Store, a gas station and convenience store chain operating in 16 states in the Midwest, is changing its look for the first time since its inception in 1959. Realizing that its name is too long and its logo is too complicated for 2020, the company has shortened the former to just Casey’s and simplified much the latter. According to Casey’s, the rebranding was preceded by a research which showed that the “General Store” was unclear for younger customers, and the logo, representing a big barn with the company’s name in serif fonts and a weathercock on the top,…

For a number of years, Google has systematicly been changing the logos for its online services, making a consistent visual brand range. Now it’s time for Gmail as the company has released a teaser demonstrating the outlines of the upcoming While the teaser can’t be considered as an official announcement, it’s worth noting that the Gmail emblem is a rare Google logo which doesn’t maintain Google’s yellow-red-blue-green color palette. So, it won’t be a big surprise if Google’s mail service will officially receive a new logotype to be more coherent with the other products of the company. As you can…

The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…