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Founded in 2008 by software engineer David Barrett, Expensify is an online platform providing expense management tools for companies of different scales and orientations. Expenditure control can be managed through one app, including such financial accounting means as expense tracking, corporate cards, invoicing, and others. Headquartered in San Francisco, the software company also operates several offices in the United States, the UK, and Australia. Celebrating its 15th anniversary, Expensify has recently unveiled its new visual identity, which was created by a joint unit of its in-house design team and The Collected Works, a studio from New York. Realizing that the…

This April, LG Electronics The overall task of Wolff Olins was to fully reimagine the entire range of the brand’s visual assets, including physical carriers, digital apps, and promo activities that could be harmoniously suited to each other and, most importantly, the recognizable LG character. As Tom Carey, the studio’s creative director, says, the company’s look is more people-oriented, as it doesn’t just tell you about a brand from which you can get this or that appliance but adds some warmth and vividness that will guide customers through LG’s experiences. This concept gave new perspectives on the principles and philosophy…

The premium soft drink brand Since the brand was founded in 1945, the Minute Maid logo has gone through only five iterations. The goal of the current overhaul was to unify the design, giving the brand a common identity in more than 100 countries where it is present today. Different product names are planned to be unified as well, depending on the market. The Minute Maid logo has kept its general design, with a black background, dropping, however, the green top. Thus, the emblem looks flatter, featuring a more rounded typeface in the spirit of the original design of 1945….

To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s AFL and SAFL team uniforms in the 2020 season. The club’s new insignia features the interlacing “P” and “A”, 1870, the foundation year and a black-and-white chevron as a sign of the guernseys worn in both leagues. The logo was presented at the Pirate Life brewery, where over 2000 PA’s fans gathered. According to David Koch, the club’s chairman, it is a result of Port Adelaide’s collaboration with a lot of people including focus groups, design agencies as well as…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

The recognized capital of fashion, Paris, once again presented new collections of world-famous designers and showed the main trends of the Fall-Winter 2024-2025 season. Today we will tell you about the most striking and memorable images of this event, and share the new trends that just came off the Parisian catwalks. After all, the tradition of peeking into the trends of the future season is the best way to add bold techniques to your closet that most people will only get to in six months. Saint Laurent The new collection of the Saint Laurent fashion house is a tribute of…

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post. Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…