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Since 1938, the Stern Grove Festival has been regularly held at a beautiful park in the center of San Francisco. The festival’s organizing association offers admission-free performing arts events with the aim of providing an available musical experience for everyone. The artists who perform here represent a wide range of musical genres. Managed by the leaders of the new generation now, the Stern Grove Fest has adopted a more modern identity, aspiring to extend its influence at the international level. Carrying out a redesign, the brand wants to build on the image of the hippie culture, which is long associated…

After 48 years, CBS and Viacom are together again. With the deal signed on December 4th, both companies have put a period to the saga initiated by National Amusements, their parent entity, that was encouraging them to re-merge since 2016. The new combined company has got the combined name “ViacomCBS” with a similar logo. The logo features a lettering representing a combination of the names of the two companies, where the “C” in “CBS” overlaps “VIACOM”’s “M” with a kind of cut-out – and that’s one of the interesting details about this emblem. Another remarkable thing is that it is…

Owned by GSL Group was founded as German Parcel in 1989, basing on a German freight forwarding association. Now, the Amsterdam-headquartered company offers logistic services in 40 countries. Last year, it delivered more than 840 million parcels across the world. GLS’ modernized branding is intended to convey the company’s success and supporting the growth goal as a service provider, as a GLS statement says. A new logo and corporate colors were adapted to be consistent for the first time in 20 years. . While the company has used a logo with a yellow arrow and a black wordmark since its…

Lately, there has been much talk that NXT’s new emblem is a stunning reversal compared to the brand’s previous logo with a modest gold-and-black color palette. The design showcases a real burst of colors filling up an outlined NXT wordmark. The mix of all the colors of the rainbow seems to be created with casual strokes and splashes. In addition, the bold black bordering plays up the contrast with the colorful field. Wale’s tweet includes an animated version of the logo that comes with a track. It’s not ruled out that the theme will be the next intro for NXT….

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post. Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as…

Founded in 2000, DocMorris is one of the largest online mail-order pharmacies in Europe. With the annual income of $50 millions, it operates in Germany and the Netherlands. Transforming from a simple online pharmacy to a digital health care provider, the company has recently changed its brand identity. While many things have been done to digitalize its health care services, DocMorris is saying goodbye to its old logo with a cross symbol it has used since its inception. As the pharmacy’s press-release says, with growing expectation of customers, digitalization can be a driver for a health care service to enter…

Today, amid the neuronal networks boom, there are more and more companies using AI technology. One of them is Perplexity, which offers a chatbot and a search machine, based on algorithms for natural languages. Launched just last year by experienced specialists who worked at IT giants like According to the agency, the Perplexity project was complicated yet interesting, as it seemed as if they changed everything, changing, ironically, nothing. In fact, the starting task was to create a new symbol, and it should at least be as simple as the old Perplexity icon. Plus, it would be great to add…

Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…