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Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of While DMG applied to the patent office in November 1921, the trademark was officially registered in August 1923, and the grooved radiator cap on the hood turned into a footstall for the Mercedes star. A bit later, the circled star appeared on other parts of light and commercial vehicles. Interestingly, the star itself, without the circle, had been known for a good decade at the moment, as DMG patented this sign in 1909. Formed after a merger between DMG and Benz & Cie., Daimler-Benz AG also merged…

While Ireland is hosting the 2021 FIBA European Championship for Small Countries, the basketball governing body of the country, Basketball Ireland, has rolled out its visual identity including a new logo and web-site. The organization hopes that the renovated look will help the Irish players proudly represent their country in international competition. BI’s new logo was created by designer Adam Ingler who is no stranger to basketball as his parents, Annette and Marc, are the founders and coaches of the DCU Mercy, a basketball team of the Dublin City University, and Adam himself played in this club as well as…

Founded in 1901 as the Cleveland Blues, the As the franchise announced last Friday, MLB’s team will be renamed to the Cleveland Guardians after the 2021 season has ended. The rebranding has entirely been foreseeable. While the team replaced its primary logo, depicting the comic-style Chief Wahoo, to the big “C” in 2013, it continued using the emblem as one of their alternate insignias. Both the Chief Wahoo emblem and the Indians name have been subjects of criticism from different quarters for many years. In particular, many people from Native American communities consider them racist and offensive. Back in early…

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of the In fact, this design has already been used on the corporation’s streaming service BBC Select launched in the US and Canada this February. However, the innovation went unnoticed then. Although BBC’s representatives said that the costs of the redesign were not so significant as it is supposed to be, the refreshed logo with its minuscule changes was stigmatized as a waste of taxpayers money. It was also named a bad parody of the current emblem. At the same time,…

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…

Picture a casino: the flashing lights, the whirl of the roulette wheel, the swish of cards being dealt. Now, try picturing it without a logo. It’s hard, right? Logos are the visual shorthand for any casino. They’re not just decoration – a great casino logo builds excitement and trust and gives a glimpse of the experience you’re offering players. With online casinos exploding in popularity, logo design has never been more important. You need something that pops on a tiny phone screen while still looking sharp on billboards and merchandise. Let’s break down what makes an iconic casino logo and…

Getting ready to relocate to the Intuit Dome in Inglewood, California for the upcoming season, the Los Angeles Clippers are embarking on a new chapter in their history. Concurrently, the NBA franchise has unveiled an updated visual identity. Previously considered outsiders in the National Basketball Association, the Clippers struggled to secure playoff berths until a significant shift occurred in 2014. This transformation transpired when the team was purchased for $2 billion by former Microsoft CEO Steve Ballmer. Subsequently, the Clippers have emerged as formidable contenders in the Western Conference, earning spots in the NBA championship series. The refreshed Clippers’ identity…

A casino’s logo is like its signature – that special mark that sets it apart from all the rest. When designers create these icons, they choose symbols that spark our imagination and get our hearts racing with dreams of hitting the jackpot. Casinos want their logo to pull us into an exciting world of risk and reward. The graphics tap into what motivates people to the game – the thrill of winning, the allure of luxury, the freedom of not knowing what Lady Luck has in store. Let’s explore the psychology behind five classic casino symbols and what they represent…