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Launched in 1998, If somebody expected it to be a kind of a wow factor, forget it. The new Bershka logo’s design still resembles those of the related brands. The wordmark is bolder now, showcasing more geometric and integrated typography. The redesign was carried out by Bershka’s in-house design team in cooperation with a Berlin-based studio that specializes in typography branding and works with the Dinamo Typefaces agency which has some experience in fashion branding. The graphic line of the project reminds us of the latest changes in the look of Inditex, Bershka’s parent body, which underwent a redesign last…

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast its rich history. Regardless of its heritage, changing times urge this movement, offering education for young people, to update its identity. Established in 1909, the Scouts had kept the traditional fleur-de-lis on their logos, the latest of which was introduced almost 20 years ago that certainly allows to consider it as dated. In the modern digital age, the leaders of the organization have realized that the Scouts identity has to be changed. As Chris James, a brand director at the…

Having amounted the population number of 50,000, Newark and the Licking County, Ohio, show signs of good development dynamics that could attract visitors and businesses. This has become a background for the city’s identity issue which the authorities have been attending to. To give a fresh look to Newark, the municipal officials and the Licking County Chamber of Commerce created the nonprofit institution Newark Development Partners, and this team have eventually forged a new city emblem and other materials that are going to improve Newark’s promotion programs. The new logo is based on the rich heritage and history of the…

Launched in 1994, Eurostar is a pioneer brand involved in international high-speed railway transportation. Its network connects the United Kingdom, France, Belgium, the Netherlands, and more recently Germany. This year, the company is undergoing a rebranding after a merger with Thalys, a high-speed railway provider that connected Paris and Brussels. The prominent DesignStudio developed a new look for Eurostar, having made a great job, completely changing the visual identity of the company. The project was based on a new concept named Spark which comes to life under the motto “Spark new experiences” and puts forward a new symbol replacing the…

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian National Football Teams, including a logo and even a sound logo. The new symbols will officially be adopted in March. According to FIGC, the refreshed shield is “an expression of the feelings and the passion of the Italian football fans”. The Azzurri, the national football team, will present it to the wider public in the opening matches of the qualifying round for the 2024 Euro which will be held in Germany. The redesign also coincides with the fact that the…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

Days after AB InBev presented its new visual identity, its American subsidiary Anheuser-Busch followed the lead, unveiling its new logo as well. Headquartered in St. Louis, Missouri, Based on the mission announcement “Futures with more cheers” which was recently published by its parent entity, the company used the opportunity to furtherly develop its brand identity. Over last four years, Anheuser-Busch has been implementing a steadfast business strategy more oriented towards customers, and now, it has to make it visible to the world outside, as an official press release says. Refreshing its corporate colors, logo and typography, the brewing company is…

Owned by Germany’s Brussels Airlines’ new logo inherits a dot motif from its previous emblem that represented a lowercase “b” made up of red dots. Now, the company’s symbol is nine red dots of different sizes. The wordmark has been redesigned as well, featuring a bigger “Brussels”, still lowercase though, and an uppercase word “Airlines”. Commenting on the logo, Brussels Airlines said it regards its new brand identity as a symbol for the future of the company. The company aspires “to reinvent itself”, expanding its fleet with new A320neo planes and digitalizing its services. However, the rebranding was not without…