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The first race of Formula 1 took place at the Silverstone Circuit on May 13th 1950. The event that featured 23 was won by Giuseppe Farina for the Alfa Romeo team. While going to celebrate its 70th anniversary in 2020, on the first day of the new year, the F1 Administration released a statement presenting a new logotype marking 70 years of the FIA F1 World Championship. The main anniversary logo represents the number “70” designed in the “racing track” style of the official F1 emblem. It is accompanied by the stylized lettering “BORN 1950”. Another version is a combination…

For more than three years, Indeed, the French automaker introduced a new version of its famous emblem a few days ago. According to the company, the oval sign with the double corner conveys the development of the brand. But, the press release published by Citroën makes no mention of the iteration that was made last year. In October 2021, the brand href=”https://www.picpapa.com/news/citroen-introduces-new-logo”presented a new chevrons logo and a Citroën wordmark in a new corporate typeface. The branding was going to be used in digital environments and other visual means of communications. Obviously, the company wasn’t too confident with that version….

Olivetti, founded in 1908, has changed its logo. With a new color scheme, the Italian manufacturer of computers, tablets, smartphones and other hi-tech products aims to emphasize the fact that “Olivetti” stands for the “Made in Italy” products. Olivetti crucially influenced the design in the 20th century, especially in industry and communications. As early as 1950s, the company’s design of typewriters and calculators, developed by Marcello Nizzoli, was so innovative that the Museum of Modern Art in New York held an exhibit entitled “Olivetti: Design in Industry”. Later, the products, created by Ettore Sottsass, such as the Valentine typewriter, formed…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During the 19th century, this place gained immense popularity among the Austrian aristocracy, including Empress Elisabeth (known as Empress Sisi), earning it the prestigious title of Purveyor to the Imperial and Royal Court – Kaiserliche und Königliche Hofzuckerbäcker. In an effort to enhance its digital presence, Demel recently launched an online store and introduced new takeout packaging, prompting the company to revamp its visual identity. Throughout its rich 200-year history, Demel has amassed numerous packaging designs and graphic applications, each representing…

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

Why touch the logo of an iconic brand like Netflix? Is it necessary? Actually, no. The goal of the Netflix project was to create a proper language. According to Koto, the streaming service wanted this language to be implemented into its experience with production and beyond. Starting from this point, the studio upgraded the previous design system with brand-new iconography, typography, and imagery. Koto departed from the unidimensional and oversaturated approach to the graphic language which is so typical for the technology and streaming world. This resulted in “a style appealing to movie lovers and essentially feels like Netflix”. And…

At a special meeting, the Czech car brand Based on its “Next Level – Škoda Strategy 2030” published last year, the automaker has presented a fresh version of its visual identity. As the car industry is undergoing big changes, Škoda, according to the company’s CEO Klaus Zellmer, is facing new conditions, accelerating the development of the technology for e-mobility, software-supported vehicles, and customer-oriented solutions. By 2026, the company is going to launch three pure EV’s. The marque’s VISION 7S concept research gives a look at one of the models, first showing Škoda’s future branding. So the changes in the corporate…