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Located in the Bronx, the New York Botanical Garden (NYBG) is a special place that has served as a connective hub among people, plants, and the planet for over 130 years. Since its establishment in 1891, the institution has collected more than 12,000 species, representing almost every corner of the Earth. Occupying an area of 250 acres, NYBG offers visitors the opportunity to explore 50 different gardens and plant collections, including an old-growth forest, a cascade waterfall, wetlands, and much more. In an effort to promote awareness of the world’s floral richness and support sustainable initiatives, the institution has introduced…

Located in Utica, NY, Munson (formerly Munson-Williams-Proctor Arts Institute) is one of the oldest arts centers in the state, as it was established in 1919 by Mary Munson-Williams and Frederick and Thomas Proctors, based on their family art collections, which were partly initiated by entrepreneur Alfred Munson. Designed by the famous architect Philip Johnson, the museum building hosts a substantial permanent collection of internationally recognized works. Apart from it, Munson includes a Performing Arts division, providing a stage for solo singers and bands as well as artistic and educational activists. Rebranding itself with a shorter name now, the arts center…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

Established in 1694, the Bank of England is one of the world’s oldest financial organizations. Recently, the institution has revised its corporate identity as a part of the “Digital First” strategy. According to the bank’s representatives, the new design has become more inclusive and understandable, meeting the requirements for modern communications. The Bank of England is a central bank of the United Kingdom, and as such, is a central institution for the monetary policy and the monetary system in the financial sector. The most important task of BoE is to provide price stability for supporting the purchasing power of the…

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…

Australia’s Eftpos (Electronic funds transfer at point of sale), a popular e-payment system, has rolled out its new visual identity, updating the logo and brand colors. The rebranding is intended to show the recent digital innovations of Eftpos. To create its new look, the payment brand collaborated with Hulsbosch, a Sydney-based design studio. Hulbosch’s work resulted in a new Eftpos symbol which represents a big “e” formed like a curved band. Colored in Raspberry red (a brand color from now) with some other shadow hues, the letter is accompanied by an Eftpos wordmark in a lowercased typeface, featuring connected “f”…

Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…

Being one of the The starting point for the new look of Virgin Money was the company’s desire to tell it’s not just a part of Virgin, but maintains the basic values of the group and brings them into the financial sphere. Influenced, among other things, by VM’s merger with CYBG plc, the new identity includes a logo featuring a custom typeface, the red brand color and icons which will be used on the brand’s digital platforms. The distinctive feature in the Virgin Money logo is the “M” with a loop making, according to the studio, a balance of hard…