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In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…

At the beginning of the year, Federazione Italiana Giuoco Calcio (Italian Football Federation) announced a new identity for the Italian National Football Teams, including a logo and even a sound logo. The new symbols will officially be adopted in March. According to FIGC, the refreshed shield is “an expression of the feelings and the passion of the Italian football fans”. The Azzurri, the national football team, will present it to the wider public in the opening matches of the qualifying round for the 2024 Euro which will be held in Germany. The redesign also coincides with the fact that the…

Established in 1843, Glenmorangie is a Having a long history, the Glenmorangie distillery is a subsidiary of the French group Moet Hennessy Louis Vuitton since 2004. In recent years, the company has increased its appeal in the overseas luxury goods market, offering new brand whiskies like Nectar d’Or, The Quinta Ruban, and LaSanta. As for the redesign, the brand’s look was comprehensively revised. Apart from the general visual elements, it affected the packaging for Glenmorangie’s major products including the forms of bottles and labels. According to the distillery’s Global Head of Brand Louise Dennett, the remastered packaging conveys the taste…

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he launched a tennis academy under his own name, supported by Spanish telecommunications provider Movistar. The academy teaches young people to play tennis in the spirit of Nadal’s path to success. Now, Rafa himself and his institution with other related activities seem to become a real brand, maybe, following the way of René A good sign of Nadal’s brand-oriented direction is the new visual identity of the Rafa Nadal Academy, celebrating six years of its existence. Although the general design of…

For more than three years, Indeed, the French automaker introduced a new version of its famous emblem a few days ago. According to the company, the oval sign with the double corner conveys the development of the brand. But, the press release published by Citroën makes no mention of the iteration that was made last year. In October 2021, the brand href=”https://www.picpapa.com/news/citroen-introduces-new-logo”presented a new chevrons logo and a Citroën wordmark in a new corporate typeface. The branding was going to be used in digital environments and other visual means of communications. Obviously, the company wasn’t too confident with that version….

Owned by Finland’s Amer Sports since 2005, sports equipment brand Salomon is currently launching a brand campaign under the motto “Tomorrow is yours”. The manufacturer especially wants to address younger customers, athletes and outdoor fans, and inspire them to do their best and join nature, as an official press release says. This is the first Salomon campaign featuring the company’s new logo which pays tribute to the history of the brand, while supplemented with modern motifs. The sports brand was founded in 1947 by François Salomon in Annecy, southern France. In the mid-1960s, Salomon came up with an innovative technology…

Launched in 2006, Actually, the Roblox emblem didn’t change much, representing a fresh vision of the iconic Roblox wordmark, according to the company. The aperture in the first square-like “O” has become bigger, while the second square-formed “O” has been replaced with a round one. As Roblox CEO David Baszucki said, the updated emblem showcases custom letterforms that are perceived as lighter, reflecting a more modern aesthetics. Having a classic form now, the second “O” makes a contrast with the first “O” whose slope was adjusted, saving the distinct character of the logo. While the platform’s logo has received minimal…

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this year, the musical collective is changing its look again. Like New York City, New York Phil is constantly renovated, as an official press release says. The latest NYP visual identity update was six years ago when the orchestra marked 175 years of its journey. Now, the anniversary renovations also include the reconstruction of the David Geffen Hall which is a home for NYP. So, the orchestra opens a new chapter in its history. This attempt, as it is called in…