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Founded in 1901 by glassmaker Edward D. Libbey, the Toledo Museum of Art, located in Toledo, Ohio, is a well-known art museum internationally, with a rich collection of over 30,000 objects. Most of these objects represent European and American art from the 19th and 20th centuries. A significant portion of the collection is made up of glass artworks, reflecting Toledo’s glassmaking traditions. The institution also features interesting exhibitions dedicated to antiquity, the Renaissance, and Japanese art. To modernize its image and increase interest in its artistic activities, the museum initiated a brand refreshment, assisted by the studios Scorpion Rose and…

As many businesses today, Schweitzer Mountain Resort, located near Sandapoint, Idaho, is facing some difficulties due to the COVID-19 pandemic. The enterprise has already suspended its extension plan for 30-unit boutique hotel. However, hoping for better times, the resort decided to refresh its look by rebranding itself to simply Schweitzer and adopting a new logo. On its website, Schweitzer shared some details about the renovated visual identity, saying that its new emblem pays tribute to its heritage, while embracing its future. Now, the symbol of the ski resort is a stylized “S” formed by three strokes whose design Schweitzer describes…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…

Established in 1951, Liberty Travel is a travel and cruise company that, from its beginning, pioneered in offering transportation, hotel accommodation and other services for a single price. The company’s service and pricing innovations made traveling more affordable not only for the wealthy, but also for ordinary people. While going to celebrate its 70th anniversary next year, the agency has unveiled a new logo paying tribute to its heritage. Although Liberty Travel is now headquartered in Montvale, New Jersey, it started from an office in New York’s Time Square. These are its roots and connection with New York the company…

The automaker has recently presented its new logo designed to be fitted mainly for digital materials. Like other car manufacturers before, Toyota has opted for the flat design and simplicity. The emblem keeps its three ellipses, but has rid off the 3D forms. According to a press-release from Toyota, the new visual identity look simple and has been shaped around four principles: experimental ideas, affordability with a premium look and feel and consistency between all the variations of the brand. Much appreciated by brands for several years, the flat design has become preferable for being easily adaptable to web requirements…

Industrial Light & Magic is a creative studio involved in making visual effects for motion pictures. The company has a rather legendary background as it was founded in 1975 by George Lucas specifically to provide inimitable effects for his Star Wars. Besides this iconic film franchise, ILM’s track record includes such hit movies as Terminator 2: Judgment Day, Jurassic Park, Transformers, and Men in Black. As of today, the studio won 15 Oscars for Best Visual Effects. Nearing its 50 years in the industry, ILM has presented a new visual identity. The studio’s new branding was created by Hoodzpah, a…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…