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Established in 2005, TrueCar is a website providing the car market information. Gathering data from different sources, the online company help learn the current prices for new and used cars as well as the volume of sales by model through dealerships. The TrueCar users can also buy or sell cars on the platform. Over 2 million vehicles have been sold via the network. Celebrating its 15th anniversary, TrueCar has recently updated its visual identity. The rebranding for the company has been carried out by Pentagram, a prominent design agency that worked with many famous brands. The project under the motto…

Eurotunnel Le Shuttle, a railway service shuttling between Coquelles, France, and Cheriton, UK, through the Channel Tunnel, has rebranded itself to simply LeShuttle, assisted by Landor & Fitch. The design studio created the line’s new visual identity, including a “progressive” logo and an “innovative” color palette, which conveys a more sustainable way of traveling on the route. The initial goal of the rebranding was to differentiate the service and the tunnel as an infrastructure. Sometimes, Eurotunnel Le Shuttle was also confused with   According to Sykes, the brand’s signature is “built with fixed anchor points”, and this structure allows to…

On May 28, at the Annual general meeting, the French petrol company At the meeting, Patrique Pouyanné, the head of the company, whose term of office has been extended for three years, also presented TotalEnergies’ visual identity that has to illustrate the petrol giant’s transformation into a “multi-energy company”. The new logo represents stylized initials of the company’s new name. The TE emblem is distinguished with colorful and quite a simple design which seems drawn just with one finger. It is accompanied by the wordmark “TotalEnergies” introduced in March as an interim logo. For the official release, it received a…

As many businesses today, Schweitzer Mountain Resort, located near Sandapoint, Idaho, is facing some difficulties due to the COVID-19 pandemic. The enterprise has already suspended its extension plan for 30-unit boutique hotel. However, hoping for better times, the resort decided to refresh its look by rebranding itself to simply Schweitzer and adopting a new logo. On its website, Schweitzer shared some details about the renovated visual identity, saying that its new emblem pays tribute to its heritage, while embracing its future. Now, the symbol of the ski resort is a stylized “S” formed by three strokes whose design Schweitzer describes…

Founded in 1972, the British Equestrian Federation is the national organization for equestrian sport in United Kingdom. Recently, BEF has carried out a rebranding by renaming itself to British Equestrian and rolling out a new logo. According to British Equestrian’s officials, while changing its name, the organization follows the trend among many sports governing bodies that drop such words as Federation, Union or Association from their names as this fits more the spirit of the present time. Under its auspices, the new brand will unify Equestrian Team GBR that brings together UK’s professional horse riders, and Hoof, a body advocating…

Joget Inc. is a company developing an open source workflow application platform. Launched as a project on Sourceforge.net, it has eventually evolved into a serious business. Having moved to Columbia, Maryland, in 2014, the company started a new chapter in its history. Offering its flagman application development platform Joget Workflow, which has been downloaded over 200,000 times, Joget Inc. created a community of more than 10,000 members. With business model transformation and new workflow digital solutions, Joget has recently presented a new logo that reflects the company’s growth and pays a tribute to its Malaysian origins. As Joget itself was…

Western Union, the world’s leading money-transfer company, has carried out a large-scale rebranding. The project has been implemented in cooperation with the design studio Love Street & Co. The new According to a press release, the rebranding’s all-encompassing strategy marks an important milestone in the 172-year history of the company. The brand is looking to a more integrated and progressive future, keeping in mind globality as the company’s services are available in every corner of the world. Western Union’s new identity showcases a more modern design of the logo where the initial “W” turns into a symbol with bolder and…

Prime Video, Amazon’s streaming service, has launched a completely new visual identity by Emily Oberman and her Pentagram team. The rebranding, however, is not a big surprise as it is a result of a process which had been carried out since August 2022. Last year, Pentagram’s solution came from Amazon’s iconic smile-arrow and through the “dimple” sign. The formal distinction of the curved line thus becomes a “catalyst guiding the audience through the endless wave of their favorite content”, the Pentagram team explains. But the project goes beyond. This idea was embodied in the wave as one of the basic…