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The World Tourism Organization, headquartered in Madrid, Spain, is a specialized agency of the United Nations. Its goal is to promote sustainable, responsible, and accessible tourism. UNWTO, as the organization is commonly known, serves as a global forum for tourism policy and brings together 170 countries. Recently, UNWTO underwent a rebranding and changed its name to UN Tourism, accompanied by a new visual identity. Through this transformation, the global brand aims to solidify its position as a leader in tourism development worldwide. The visual aspect of the rebranding process was carried out by Interbrand, a consulting agency known for its…

Since its inception in 1968, Although it dropped the swoosh, Intel’s new logotype inherits general traits from the previous emblem, including the square dot over the “i” (however, its color will be different from the color of the letters now) and the sans-serif style for the letterforms which, however, were a bit altered with the right corners in the “i” and the “l” as well as a more traditional shape of the “n”. While presenting the new brand identity in her corporate blog, Karen Walker, Intel’s Senior Vice President Chief Marketing Officer, said that the rebranding is based on the…

Launched in 2008, Dribbble is a social network where digital designers can publish their portfolios and search for jobs, and therefore employers can recruit creative people into their teams. As the platform has long ceased to be just a website to share design works and turned into a creative community to establish connections and continue learning, it need a visual identity to reflect its actual status. Among the design works uploaded to the platform, you can find logos, illustrations, web design samples, and other pieces of digital art. Like on Adobe’s Behance, users here can rate, comment, and share them….

Gaining its independence from Chevron in 2015, Australia’s Caltex had been using the US oil corporation’s brand name for more five years. As Chevron’s brand license terminated in late 2019, Coltex Australia is going to change its name to Ampol and adopt a new logo. The Australian oil company unveiled its new emblem on May 13th, a day before the annual meeting that has to approve the rebranding. As Coltex’s interim CEO Matthew Halliday said, the renovation of the company’s look takes place at an appropriate time as it only emphasizes the recent growth of the firm as a leading…

In 2018, SEAT launched Cupra as a separate car brand. And it was a complete success, as the creation of Cupra appeared to be the key to reviving the Spanish automaker. Less cars and more money – that has been the strategy of SEAT, which has allowed it to stand out in a very competitive market. The manufacturer just followed the approach of other big car brands like Fiat, Renault, and Citroën. Before Cupra was created as a brand, its name was just an abbreviation of Cup Racing, which was used for the sportiest model of SEAT. With Cupra as…

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it is launching a nationwide campaign. The French broadcaster is currently expanding its digital offerings, promoting them with a special campaign. Under the motto “Entrez libre” (“Enter freely”), the company is planning to create, on the Radiofrance.fr platform, an alternative to the media services which became popular in recent years, as an official press release says. “Entrez libre” is an invitation for listeners to discover the lively worlds of seven radio channels and four musical communities, according to Radio France. An…