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Toyota flattens its emblem
Toyota flattens its emblem

The automaker has recently presented its new logo designed to be fitted mainly for digital materials. Like other car manufacturers before, Toyota has opted for the flat design and simplicity. The emblem keeps its three ellipses, but has rid off the 3D forms. According to a press-release from Toyota, the new visual identity look simple and has been shaped around four principles: experimental ideas, affordability with a premium look and feel and consistency between all the variations of the brand. Much appreciated by brands for several years, the flat design has become preferable for being easily adaptable to web requirements…

Two identities behind one brand. The story of Aldi
Two identities behind one brand. The story of Aldi

Dating back to 1946, Aldi is a popular discount brand across Europe, offering food products at low prices. Aldi stores are also open in the US, Australia, and China. But few people know that there are two separate companies behind this name. The first Aldi store was launched in Essen, Germany, by brothers Karl and Theo Albrecht, based on their mother’s company named Albrecht Lebensmittel. Expanding their family business after WWII, the Albrechts proved to be successful, as the company initially offering fixed prices, then introduced discount coupons and promotion programs. Ultimately, the brothers lowered the prices of all types…

Seattle releases the Kraken
Seattle releases the Kraken

On December 7th 2017, the NHL commissioner Gary Bettman announced Seattle had been granted the right to file an extension team application which was eventually approved in late 2018. After that, Seattle Hockey Partners, the team’s owning company, launched a process of voting on the name and logo for the Seattle team. Recently, both the name and its emblem have been presented to the public. The team’s attributes were unveiled at a special event under the motto “Release the Kraken!”. Reportedly, 13 names, including the Cougars, Eagles, Emeralds, Seals and others, were registered to choose from. But most of the…

1694 – The Art of Crafting Memorable Logos: Graphic Design Jobs in Branding
1694 – The Art of Crafting Memorable Logos: Graphic Design Jobs in Branding

All the most popular businesses in the world have had one thing in common; a fantastic, eye-catching logo. These logos have helped make the most basic of companies become a recognizable figure in the people’s eyes. This is all thanks to the wonderful work of graphic designers. There are many variations to a graphic designer that can come in handy when making logos. There is so much work for graphic design Montréal since many artistic set pieces can be found there. You could also find industrial design remote work if you prefer to not travel. Most of these jobs can…

Mountain Hardwear: Industrial aesthetics for fearless adventurers
Mountain Hardwear: Industrial aesthetics for fearless adventurers

In 1993, a group of young and bold iconoclasts created Mountain Hardwear, a company that grew into a leading name in the outdoor apparel and equipment industry. Now, the brand embodies the spirit of adventures and discovering, uniting technology innovations and thoughtful design to meet the needs of outdoor enthusiasts all over the world, while Mountain Hardwear products can be used in versatile outdoor activities, including camping, climbing, cross-country running, and mountain sports. To liven up its production strategy and expand its reach and celebrarte its 30th anniversary, the Richmond, CA-based company has recently carried out a complete revision of…

Google updates its Photos service with new logo
Google updates its Photos service with new logo

We’ve already got used to the fact that companies make their logos simpler and flatter. One more example of this trend has recently been presented by Google. Releasing a new version of its Photos app, the web giant has also shown a refreshed icon for it. Those Android and iOS users, who have updated The Google Photos pinwheel has received a roundier design. Keeping their colors – red, blue, green and yellow – but in lighter shades, its blades have become half-circular, and as they don’t have the two-tone shades, which were in the previous emblem, the new logo looks…

Unlocking the Power of Visual Storytelling: How Stickers Enhance Your Content
Unlocking the Power of Visual Storytelling: How Stickers Enhance Your Content

Capturing the attention of an audience has become more challenging than ever. To stand out in the crowded online landscape, it’s essential to leverage the power of visual storytelling. One effective tool in your arsenal for creating engaging content is the use of stickers. Why Stickers Enhance Content Stickers, in particular, have gained popularity for their ability to convey emotions, add humor, and enhance the overall aesthetic of content. It is simple to create your personalized stickers using an image outliner by Vista Create tool provider.  Visual Appeal: Stickers add an extra layer of visual appeal to your content. Whether…

Seattle Sounders modernize their look
Seattle Sounders modernize their look

Last year’s winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by the Seattle-based design studio Column. The club is considered one of the most successful teams in Major League Soccer, having on its account four titles of the winner of the US Open Cup as well as the Supporters’ Shield (2014) and the MLS Cup (2016 and 2019). Although the Sounders joined MLS only 14 years ago as a new expansion team, they trace their roots back to 1974, when a club with the same name started to play in the…

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