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Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its Technical Support Department. Since the functions of the department have nothing to do with technical support provided for users, the Japanese video game developing company made a decision to rename it to “Future Tech Base”. According to a statement from the company, the updated identity, including a new logo, is intended to express the leading role of FTB in the working process. The division is considered to be a base for the future growth of Koei Tecmo as it develops…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick. In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the…

Three years ago, Chip and Joanna Gaines, who hosted the Fixer Upper series on the DIY Network, announced they would launch a new broadcasting company in cooperation with Named after the previous company of Chip and Joanna they have in Waco, Texas, the Magnolia Network will carry a refreshed programming, focusing on documentary series related to home repair and renovation. The network will broadcast under an original visual brand connected with the Gaines’ agricultural business in Texas. The visual identity for the Magnolia Network was created by the New York-based design agency Loyalkaspar that has a lot of experience in…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

Last December, the National Independent Soccer Association announced the league would be joined by a team from Rochester, NY, named Flower City Union. Getting ready to start playing in the 2022 season, the soccer team has recently presented their logo created by Christopher Payne. As the Rochester Rhinos, who played in the United Soccer League, indefinitely took a break in 2017, the city was left without a professional soccer team. So, several enthusiasts for the game, including the Rhinos’ former chief business officer, decided to resume soccer life in Rochester, founding the Flower City Union. The team draw their name…

Step into the vibrant realm of miniature logo design, where each stroke of creativity breathes life into a small emblem, brimming with brand personality. The transition from a blank canvas of the figures to a intricately detailed logo to symbolize your figures is a captivating journey. Choosing the right elements is crucial; it’s not merely about adding visual elements but about expressing your brand identity through every line and curve. Let’s delve into the craft of discovering that ideal logo to elevate your brand symbol from a mere identifier to a work of art, and how to find miniature paints…

Honda has announced that its new models will feature a redesigned “H” logo. This innovation is set to debut in 2026 when the Japanese automaker releases the next generation of 100% electric vehicles. Many car brands are opting for new visual identities, and Honda’s new design is particularly intriguing as it incorporates elements from the company’s original 1961 logo. The trend of incorporating old features into new logos has been observed in recent times, with brands like Pepsi, Blueberry, and Barbie following suit. With the revamped Honda emblem, the brand has eliminated the border that once framed the “H” and…