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Founded in 1948, Mind is a mental health charity operating in England and Wales. It gives support for people with mental disorders, offering information and advice, and also lobbies governmental and municipal institutions on mental health issues. Recently, the organization has refreshed its visual identity to show more clearly its focusing on social changes. To overhaul its branding, Mind hired DesignStudio that updated the charity’s scribble logo and developed some other brand features, basing on Mind’s traditional imagery. The studio has worked on this project for more than a year, starting even before the first lockdown had been declared in…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

Located in the Bronx, the New York Botanical Garden (NYBG) is a special place that has served as a connective hub among people, plants, and the planet for over 130 years. Since its establishment in 1891, the institution has collected more than 12,000 species, representing almost every corner of the Earth. Occupying an area of 250 acres, NYBG offers visitors the opportunity to explore 50 different gardens and plant collections, including an old-growth forest, a cascade waterfall, wetlands, and much more. In an effort to promote awareness of the world’s floral richness and support sustainable initiatives, the institution has introduced…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

Established in 1843, Glenmorangie is a Having a long history, the Glenmorangie distillery is a subsidiary of the French group Moet Hennessy Louis Vuitton since 2004. In recent years, the company has increased its appeal in the overseas luxury goods market, offering new brand whiskies like Nectar d’Or, The Quinta Ruban, and LaSanta. As for the redesign, the brand’s look was comprehensively revised. Apart from the general visual elements, it affected the packaging for Glenmorangie’s major products including the forms of bottles and labels. According to the distillery’s Global Head of Brand Louise Dennett, the remastered packaging conveys the taste…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

Launched in 2013, Qwant is a French search engine which is mainly used in France and other francophone countries. The website doesn’t generate income from advertising. Instead, it is funded by providing its technology to other websites and businesses. In this regard, Qwant doesn’t employ user tracking or personalize search results. The brand has recently updated its design to express its revised ambitions and aspirations for being more available and modern. Initiated by financier Jean-Manuel Rozan and computer security specialist Éric Léandri, Qwant, which generates almost two-thirds of search queries in France, rolled out its new design coincided with the…

Launched after a merger between Bandai and Namco 15 years ago, Bandai Namco Entertainment is the third-largest Japanese video game publisher after Sony Interactive Entertainment and Nintendo. The company’s product list includes such popular video game franchises as Pac-Man, According to a press release of Bandai Namco’s parent company, the updated visual identity is created to embody its new development plan based on researches among focus groups and the company’s staff from around the world. While Bandai Namco’s current emblem in yellow-and-orange tones was intended to reflect the integration of the two companies, the new logotype showcases a simpler and…