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We’ve already got used to the fact that companies make their logos simpler and flatter. One more example of this trend has recently been presented by Google. Releasing a new version of its Photos app, the web giant has also shown a refreshed icon for it. Those Android and iOS users, who have updated The Google Photos pinwheel has received a roundier design. Keeping their colors – red, blue, green and yellow – but in lighter shades, its blades have become half-circular, and as they don’t have the two-tone shades, which were in the previous emblem, the new logo looks…

Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its Technical Support Department. Since the functions of the department have nothing to do with technical support provided for users, the Japanese video game developing company made a decision to rename it to “Future Tech Base”. According to a statement from the company, the updated identity, including a new logo, is intended to express the leading role of FTB in the working process. The division is considered to be a base for the future growth of Koei Tecmo as it develops…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

Located in London’s Whitehall, the building known as the Old War Office was used as the headquarter of the UK’s war department from its completion in 1906 to 2014. After the reformed Ministry of Defence had moved to the Main Building, the OWO was sold to Hinduja Group which announced that the building would be converted to a kind of a luxury hotel with residential apartments. Aiming to develop the image of the new hotel, the owners hired design agency Greenspace that created a branding involving the OWO’s history as well as graphic motifs from the early 1900’s. Despite today’s…

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members of the Algonquin Anishinabeg Nation. The NGC new logo, designed in new corporate colors, is a part of the inclusive process launched accordingly to NGC’s strategic plan which was announced early this year. The revision of the gallery’s orientation and values reflects its aspiration for decolonization. To create its new visual identity NGC carried out numerous consultation with more than 300 persons including Algonquin elders as well as young indigenous artists. The NGC marketing vice-president Rosemary Thompson says: “We are…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

According to the company’s press-release, the updated logo with its minimalistic design reminds of the seamless evolution of the brand, while paying homage to its rich history. Copying Burger King’s vintage logotype in general, the new emblem, nevertheless, is distinguished with more intense colors, a bit reshaped bun halves and a new custom typeface called “Flame” whose design is intended to reflect the chain’s “bold, rounded and yummy” food. As Burger King’s chief creative officer Rafael Abreu said, the chain decided to get back to the vintage design as it is the best visual reflection of Burger King, being a…

The iPhone is already a computer in a smartphone with up to 1TB storage, a 48MP camera on the new iPhone 15 Pro Max, as well as tons of settings and notifications. But do you know the meaning and usage of all of them? Let’s say, what is the arrow next to the time on an iPhone? What if it indicates that someone can spy on you? It is possible to track phone number and locate you through apps or other technologies. So, let’s take a comprehensive look at what the location arrow means.  What Does the Arrow Mean on…