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Extended with two more clubs from South Africa to 16 teams, the Pro14 rugby league has changed its name to United Rugby Championship. Apart from the South African teams, the competition includes teams from Scotland, Ireland, Wales and Italy. Preparing to start the next season under the new name in September, URC has also unveiled a new visual identity. The league’s new look was developed by Thisaway, a branding agency from Bath, Somerset. The URC branding project, entitled “A different league”, was inspired by the fact that the transformed competition brings together teams from different cultures. In their work, the…

Founded in 2000, DocMorris is one of the largest online mail-order pharmacies in Europe. With the annual income of $50 millions, it operates in Germany and the Netherlands. Transforming from a simple online pharmacy to a digital health care provider, the company has recently changed its brand identity. While many things have been done to digitalize its health care services, DocMorris is saying goodbye to its old logo with a cross symbol it has used since its inception. As the pharmacy’s press-release says, with growing expectation of customers, digitalization can be a driver for a health care service to enter…

It seems that Google is not alone in trying to unify the brands in terms of visual identity. This idea is likely supported by Facebook that has recently unveiled an updated logo for its Messenger app, as the design of the new emblem resembles the While the logo’s general forms, including the central bolt, have remained the same, the change concerns the logo’s coloring. Switching from blue to gradient of blue and pink with some orange hues, the icon really reminds of the colors of the Insta’s camera. Although an announcement from Facebook says nothing about the connection between the…

Established as World Air Network in 1990, Air Japan has received a new brand identity as a part of a changed corporate strategy. From now on, the airline will position itself as a friendly and careful company that has to be expressed by the brand’s new logo and Fly Thoughtful statement. In October 2020, ANA Holdings, the parent company of Air Japan, announced a total reorganization of the airline, urged by the financial crisis after the COVID-19 pandemic broke out. Until recently, Air Japan was hardly known as a brand. Now, the situation is going to be changed. The first…

Officially established in 1834, Eichhof is a beer brand that is popular in the central Switzerland. Acquired by the Netherlands’ Heineken in 2008, the Lucerne-based brewery produces 11 different beers. Beside lager, its production line also includes such craft beers as the turbid natural Klosterbräu, ale-like Hubertus or strong Barbara (alc. 6,5%). To modernize its image, Eichhof hired the British design studio Pearlfisher that renovated the brand’s visual identity. In their work, the Pearlfisher designers were inspired by a table they found in the brewery. It featured engraving of different traditions of Eichhon as well as a blank section for…

Since its inception in 1968, Although it dropped the swoosh, Intel’s new logotype inherits general traits from the previous emblem, including the square dot over the “i” (however, its color will be different from the color of the letters now) and the sans-serif style for the letterforms which, however, were a bit altered with the right corners in the “i” and the “l” as well as a more traditional shape of the “n”. While presenting the new brand identity in her corporate blog, Karen Walker, Intel’s Senior Vice President Chief Marketing Officer, said that the rebranding is based on the…

Established in 2009, Very is a British online retail brand focusing on household goods. Through its parent body, The Very Group, the enterprise traces its roots to Littlewoods, a once-famous retail and football betting company. According to recent research, Very is still seen as a brand oriented mostly toward a female audience. Not content with that, the brand decided to gain credibility among a wider group of consumers. And this new strategy is expressed by its fresh visual identity, created by design studio SomeOne. For the new identity, the design team reworked Very’s recognizable look, including the iconic pink square….

Veg NI is an agricultural cooperative in Northern Ireland founded by four farmers to better market their products amid growing import competition. Recently, the company has updated its visual identity, aiming to strengthen its position and increase the awareness of local vegetables. Veg NI’s new image was developed by Jack Renwick, a design studio from London. Based on a concept called Parful Produce, the branding has to covey the positive effect of Northern Irish food products on people’s health and economy. Seasonal vegs here are indeed fresh and nutritious. Plus, this is a more sustainable way of consumption, compared to…