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Launched in 2008, To overhaul its look Foursquare hired PlayLab, a Los Angeles-based design studio, that developed the service’s new identity based on its activities and current level in terms of business and technology. While the previous Foursquare logos looked quite generic, featuring a cartoon character or representing a simple lettering (in the latest iteration), the updated visual identity of the service includes a new wordmark in the Authentic Sans 90 typeface, complemented by the FSQ abbreviation. As David Godycki, the art director of Foursquare, says, this design creates a scalable system retaining the company’s traditional playful style. In addition,…

Today, For advertising materials and other Rolls-Royce products, a simpler version of the Spirit of Ecstasy has been designed. She will be depicted facing towards the right – according to the designers, this has to symbolize the company’s committing to the future. As Marina Willer, the head of the designing team, said, the Spirit of Ecstasy is an excellent image for a modern brand, and her use in terms of branding will bring new vibes into Rolls-Royce’s identity. The stretching posture of the flying lady corresponds with the company’s aspiration to the superior quality in its luxury products. Now, the…

Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world’s oldest institution for geoscientific researches. The organization’s competences include giving advices to the government of the United Kingdom on all issues of the geological science, and also informing people about matters of geology. To refresh its look, the BGS has recently rolled out a new visual identity that, according to a press-release, is intended to reflect a safer environmental future. To draw up its new brand, the BGS collaborated with ThreeRooms, a Nottingham-based design agency, that had excellently figured out the way to…

Last year’s winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by the Seattle-based design studio Column. The club is considered one of the most successful teams in Major League Soccer, having on its account four titles of the winner of the US Open Cup as well as the Supporters’ Shield (2014) and the MLS Cup (2016 and 2019). Although the Sounders joined MLS only 14 years ago as a new expansion team, they trace their roots back to 1974, when a club with the same name started to play in the…

Gaining its independence from Chevron in 2015, Australia’s Caltex had been using the US oil corporation’s brand name for more five years. As Chevron’s brand license terminated in late 2019, Coltex Australia is going to change its name to Ampol and adopt a new logo. The Australian oil company unveiled its new emblem on May 13th, a day before the annual meeting that has to approve the rebranding. As Coltex’s interim CEO Matthew Halliday said, the renovation of the company’s look takes place at an appropriate time as it only emphasizes the recent growth of the firm as a leading…

Trainline, till 2015 branded Thetrainline.com, the leading UK online provider of rail tickets, has changed its visual identity. Trainline’s main offices are located in London, Paris and Edinburgh. It is included in the list of the London Stock Exchange and is a constituent of the FTSE 250 Index. Established in 1997 by the Virgin Group, today the company presents an independent digital rail and coach platform. The company started selling tickets online since 1999 and has become popular not only in the UK, but also in Europe and worldwide. It’s very convenient easy to use service, allowing you to purchase…

Western Union, the world’s leading money-transfer company, has carried out a large-scale rebranding. The project has been implemented in cooperation with the design studio Love Street & Co. The new According to a press release, the rebranding’s all-encompassing strategy marks an important milestone in the 172-year history of the company. The brand is looking to a more integrated and progressive future, keeping in mind globality as the company’s services are available in every corner of the world. Western Union’s new identity showcases a more modern design of the logo where the initial “W” turns into a symbol with bolder and…

Last week, Elon Musk announced in his tweeter that Judging on the Cybertruck logo, the car might be named CYBRTRCK as the lettering lacks the “E” and “U”. Anyway, as if inspired by sci-fi movies, the badge looks quite stylish and futuristic while each letter is drawn with just a couple of strokes. Such a design reminds the SpaceX logotype with its broken lines, conforming much to the spirit of Tesla. Whether a badge like that will appear on the front or rear end of the truck or not, the trademark is certainly an excellent example of Tesla’s creativity and…