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Last week, Overhauling the iconic GM trademark, the company tried to express its new path of production, the ideas of eco-friendliness and the technology implemented in electric vehicles. In renovated logo, the GM initials have become lowercased, placed inside a frame with rounded angles. The emblem’s milder and a bit three-dimensonal design with its light blue gradient color give a modern perception and symbolize clean environment and blue skies that people will have, using EV’s. Another remarkable change is the underline that was featured in the previous GM logo – now it is only under the “m”, and the space…

Being one of the The starting point for the new look of Virgin Money was the company’s desire to tell it’s not just a part of Virgin, but maintains the basic values of the group and brings them into the financial sphere. Influenced, among other things, by VM’s merger with CYBG plc, the new identity includes a logo featuring a custom typeface, the red brand color and icons which will be used on the brand’s digital platforms. The distinctive feature in the Virgin Money logo is the “M” with a loop making, according to the studio, a balance of hard…

Located in Utica, NY, Munson (formerly Munson-Williams-Proctor Arts Institute) is one of the oldest arts centers in the state, as it was established in 1919 by Mary Munson-Williams and Frederick and Thomas Proctors, based on their family art collections, which were partly initiated by entrepreneur Alfred Munson. Designed by the famous architect Philip Johnson, the museum building hosts a substantial permanent collection of internationally recognized works. Apart from it, Munson includes a Performing Arts division, providing a stage for solo singers and bands as well as artistic and educational activists. Rebranding itself with a shorter name now, the arts center…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

For more than three years, Indeed, the French automaker introduced a new version of its famous emblem a few days ago. According to the company, the oval sign with the double corner conveys the development of the brand. But, the press release published by Citroën makes no mention of the iteration that was made last year. In October 2021, the brand href=”https://www.picpapa.com/news/citroen-introduces-new-logo”presented a new chevrons logo and a Citroën wordmark in a new corporate typeface. The branding was going to be used in digital environments and other visual means of communications. Obviously, the company wasn’t too confident with that version….

Playing in Italy’s Serie A, Along with the updated logo and a new visuality language, the team also published a kind of a manifesto, calling for returning to the old good values. “We love football, true. We struggle for the revival of football”, the club said. The declaration also emphasizes Fiorentina’s aspiration to differentiate itself from other clubs. With the team’s new slogan “Play To Be Different”, the aspect will receive special attention at the official presentation when the next season starts. The red iris, Fiorentina’s symbol, was changed several times throughout the club’s history. In the current season, the…

Last month, Anheuser-Busch announced its new global goal, beginning to hold a customer-oriented strategy under the motto “We Dream Big to Create a Future with a More Cheers”, which has to drive further growth. While betting on this, the St. Louis-based company has unveiled its new look. According to AB, the revamped visual identity better reflects the things the company is advocating for, and where it wants to move to. Showing off simple and contemporary motifs, the design perfectly fits the company’s ambitious and optimistic spirit, celebrating the great plans of Anheuser-Busch, as the group’s global brands vice-president Richard Oppy said….

Crystal brand First of all, the fresh design’s leitmotif can be seen in the updated Swarovski logo. The iconic swan in the new iteration is facing to the right, featuring a more elongated neck and two wings, more clearly drawn compared to the old one-wing version. The brand chose the swan as its emblem in 1988 as a symbol of everlasting love and nature’s beauty, the notions that have always been associated with Swarovski’s crystal glass and jewelry. For the logo, the swan has been placed into an octagonal frame that symbolizes a faceted crystal as well as the idea…