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Established in 1970, NBA’s While the Golden State Warriors and the Boston Celtics are currently playing in the NBA Final, the team from Cleveland have used the off-season to bring some new traits into their look. Since LeBron James left the franchise in 2018, the Cavs have been among NBA’s least winning teams. But young players want to be attacking next season. “The future is amazing, and our city and fan community have given us this new generation of amazingly talented players. When we’re entering a new era of the Cavs basketball, it’s time to mark them with a new…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…

Today, we observe exponential growth in AI technology. The promises from the super-trained algorithms are as amazing as frightful. Over the past few weeks, ChatGPT, a neuronal network developed by OpenAI, has been in the spotlight due to its ability to create texts and chat like a real person. However, when it comes to the practical application of artificial intelligence, the technology can be used, for example, in linguistics to automatize research processes dealing with a large amount of data. And it’s the challenge that is going to be met by Cohere, a Canadian company providing natural language processing (NLP)…

The face/smile design is quite popular in branding. Amazon, Elevating the South Korean company to a next level, the new visual identity of LG Electronics is designed to be suited for both physical and digital carriers. According to a press release, the rebranding’s goal is to put LG closer to the new generation and confirm it as an iconic brand. The company also aims “to rethink its visual strategy to tell its values to all customers regardless of their location on the planet”. The most surprising thing in the visual identity is the animated version of the LG logo for…

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he launched a tennis academy under his own name, supported by Spanish telecommunications provider Movistar. The academy teaches young people to play tennis in the spirit of Nadal’s path to success. Now, Rafa himself and his institution with other related activities seem to become a real brand, maybe, following the way of René A good sign of Nadal’s brand-oriented direction is the new visual identity of the Rafa Nadal Academy, celebrating six years of its existence. Although the general design of…

Until recently, the Kingdom of Bhutan was one of the most closed countries in the world. Opening itself to visitors, it has changed its image. Although Bhutan restricted tourist visits during the Covid-19 times, the country is now inviting guests again, with an updated national brand and a new tourism strategy. A few days ago, Bhutan introduced a new national branding that has to demonstrate the development of the country and the spirit of optimism, internally and externally, according to Bhutan’s Department of Tourism. The country’s refreshed visual identity is intended to awaken the pride of citizens and the imagination…