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Amid the COVID-19 pandemic, Actually, the work on Pfizer’s new brand look began before the pandemic broke out. Two years ago, the company applied to Team, a Brooklyn-based design agency, to carry out the rebranding. The studio developed a new Pfizer logo and visuals reflecting the drug manufacturer’s heritage as well as its important role in struggling against the most challenging diseases. Considering the iconic status of the Pfizer emblem, Team tried to keep its basic elements, adding new ones based on the recognizable oval pill. Thus, two spiral bands were created as a symbol of Pfizer’s aspiration to people’s…

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…

A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…

Despite the coronavirus pandemic, Popeyes shows its ambitious plans to expand the business worldwide. The chain calls its expansion and renovation program “The Modern Popeyes Renaissance”, and as a part of it, the company has recently presented its new look including packaging, restaurant design and logo. The refreshed Popeyes image has been forged by Jones Knowles Ritchie, an international design agency that worked with such famous brands as Burger King, Dunkin’ Donuts and Budweiser. The designers created a new color scheme for the Popeyes stores that from now will show off brighter colors and hand-drawn iconography outside and visually more…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

Slipping from   Indeed, the presented logo features a specific form of an eagle’s head and wings overhanging stylized letters “S” and “C”, which cannot help associating with fascist iconography. “The new logo of Spezia seems, so to say, too Nazi”, a Twitter user noticed. Nevertheless, the Ligurian club stated that “the logo was developed for all fans to take pride in”. However, the reaction from fans was not laudatory, according to Italian news agency Ansa. “Awful”, “looks like a Nazi symbol”, and “It’s an insult to our city’s history” are some of those critical comments that immediately appeared on…

Established in 1982 to create a cultural alternative to BBC and ITV, According to Luke Powell, Pentagram’s creative director, Channel 4 had conducted research, defining what and why should be changed in its image to visually correspond with technological innovations, before it applied to the studio. One of the most important things for the broadcaster was to improve the recognizability of the Channel 4 content no matter on what platform people are watching it. Another priority of the channel for the rebranding was to “maintain the creative spirit inherent to Channel 4”. As 4creative’s head Lynsey Atkin explains, the agitational…