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Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils, nut spreads and butters, and nutrition categories. Advocating healthy natural foods, the company, headquartered in Richmond, California, supports organic farming communities, regenerative agriculture, and programs for stopping global warming. To articulate the “green” agenda more clearly, Nutiva has rolled out a new visual identity forged by the New York-based design studio Sterling Brands. For Nutiva’s new look, the studio took inspiration from the colors of nature and the energy of the sun. Prevailed by green and blue shades, the brand’s…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick. In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the…

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…

Established in 1951, Saga Group is a British company offering insurance, travel, financial services for people who are over the age of 50. Through its divisions, the enterprise provides holiday tours, a wide range of insurance products, credit cards, saving accounts, and much more. Marking over 70 years of its journey, Saga has updated its visual identity forged by one of the UK’s most prominent design agencies SomeOne. Involving Saga’s employees and customers into the rebranding process, the SomeOne team worked out the basic principles for the new look of the company that should convey, among other things, the idea…

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…

The Japanese motorcycle brand For many in Japan, Kawasaki is another word for a motorcycle. The brand is backed by Kawasaki Heavy Industries, Ltd. which has continuously been growing since its inception in 1878. The business group is also involved in shipbuilding, aerospace engineering, civil and industrial construction. A couple of weeks ago, the corporation announced that it would manage its motor branch through a separate company named Kawasaki Motors Ltd. The division is given more autonomy keeping in mind the special “business-to-customer” characteristics of the enterprise. . The River Mark was used in the key moments of the company’s…

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…