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Radio France: New campaign, new look
Radio France: New campaign, new look

Radio France, a French broadcasting public company, has presented a new branding as well as new programming logos as it is launching a nationwide campaign. The French broadcaster is currently expanding its digital offerings, promoting them with a special campaign. Under the motto “Entrez libre” (“Enter freely”), the company is planning to create, on the Radiofrance.fr platform, an alternative to the media services which became popular in recent years, as an official press release says. “Entrez libre” is an invitation for listeners to discover the lively worlds of seven radio channels and four musical communities, according to Radio France. An…

Massey Ferguson celebrates its 175th anniversary with new logo
Massey Ferguson celebrates its 175th anniversary with new logo

Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its 175th anniversary, it has unveiled its new visual identity under the motto “Born to Farm”. According to the company’s global marketing vice president Francisco Murro, 2022 will be the year of the new global brand Massey Ferguson. The brand was established in 1847 in Newcastle, Ontario, Canada by Daniel Massey. In 1891, merged with a business owned by Alanson Harris, the company was officially named Massey Manufacturing company. Winning two gold medals at international expos, the firm distinguished itself by…

A logo for the 2023 FIFA Women’s World Cup unveiled
A logo for the 2023 FIFA Women’s World Cup unveiled

FIFA has recently presented a logo and a slogan for the next Women’s World Cup that will take place in Australia and New Zealand in 2023. According to the football association, the logo and the whole brand identity symbolize not only the fact that the world’s best teams will be brought together in one place but also the spirit and values of the two host countries. In June 2020, FIFA announced that Australia and New Zealand would share the 2023 Women’s World Cup. The event will be the first women’s world football championship that will be held in the southern…

Australia’s A-League introduces a uniting logo
Australia’s A-League introduces a uniting logo

The Against this backdrop, the leagues have received a new visual identity separating them from FFA. The A-League Men and A-League Women will be represented by an abstract A-symbol. Furthermore, the news from both leagues will appear in common accounts on Facebook, Instagram, and TikTok. According to APL, this move has to increase the awareness of woman’s football. As an A-League press release says, the presentation of the new brand is the last of the measures taken by the league’s new management. That includes the A-League Women’s expansion with three teams, a new club championship, a collective agreement on raising…

Unity: A three-track brand
Unity: A three-track brand

Founded in Copenhagen in 2004 and relocated to San Francisco in 2007, Unity Software is a video game developer. The company’s best-known product is the game engine Unity Software with a staff of 3800 employees is one of the largest software developing companies. Originally named Over the Edge, it was launched by Icelander David Helgason, Dane Nicholas Francis, and German Joachim Ante. According to the company itself, Unity, based on the programming languages C++ and C#, is the world’s leading platform to create and manage the real-time three-dimensional content. Initially developed for video games, the Unity engine is also used…

Costa Crociere presents sustainable logo
Costa Crociere presents sustainable logo

The Italian cruise line According to Costa Crociere, it has updated all its offerings, emphasizing the “steadfast exploration of the travel directions”. The innovations are so important that it deals with a totally new way of traveling. In the future, Costa will focus on three key activities: tours, cuisine, sustainability. The concept is consistent with the principles of the travel industry’s declaration of value-oriented, stable and comprehensive tourism. All of this is reflected in the company’s new branding. Costa’s ships have been marked with a “C” on their funnels for more than 70 years, and the latest time when the…

GLS adopts new visual identity
GLS adopts new visual identity

Owned by GSL Group was founded as German Parcel in 1989, basing on a German freight forwarding association. Now, the Amsterdam-headquartered company offers logistic services in 40 countries. Last year, it delivered more than 840 million parcels across the world. GLS’ modernized branding is intended to convey the company’s success and supporting the growth goal as a service provider, as a GLS statement says. A new logo and corporate colors were adapted to be consistent for the first time in 20 years. . While the company has used a logo with a yellow arrow and a black wordmark since its…

Volvo unveils new flat emblem
Volvo unveils new flat emblem

Volvo has decided to replace its logo. With this, the Swedish carmaker supports the global trend for design simplification, following several companies in its segment which converted their emblem into 2D. The logo debuted in the Volvo Cars profile on Facebook and gradually appears on the other websites of the brand. Volvo has come back to its traditional circle-and-arrow design after it introduced a wordmark logo last year. The manufacturer’s key logo elements first appeared on the grill of the Volvo ÖV 4 launched in 1927. The symbol of Mars – both the Roman god of war and planet –…

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