Blog

La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league, the new insignia honors Roberto Clemente, a legendary baseball player who played in Puerto Rican teams as well as MLB’s The change of the emblem was initiated by the president of the LBPRC board of directors Jose Julio Feliciano, and unanimously approved by its members. As the league’s president Juan A. Flores Galarza said, the main goal of the logo is to pay tribute to Roberto Clemente and the number 21 — Clemente’s symbol – with which he became one…

Located in London’s Whitehall, the building known as the Old War Office was used as the headquarter of the UK’s war department from its completion in 1906 to 2014. After the reformed Ministry of Defence had moved to the Main Building, the OWO was sold to Hinduja Group which announced that the building would be converted to a kind of a luxury hotel with residential apartments. Aiming to develop the image of the new hotel, the owners hired design agency Greenspace that created a branding involving the OWO’s history as well as graphic motifs from the early 1900’s. Despite today’s…

A casino’s logo is like its signature – that special mark that sets it apart from all the rest. When designers create these icons, they choose symbols that spark our imagination and get our hearts racing with dreams of hitting the jackpot. Casinos want their logo to pull us into an exciting world of risk and reward. The graphics tap into what motivates people to the game – the thrill of winning, the allure of luxury, the freedom of not knowing what Lady Luck has in store. Let’s explore the psychology behind five classic casino symbols and what they represent…

Back in 2006, the While keeping its traditional colors, the Wildcatter orange and Raven black, the Houston Dynamo’s logo has changed its form from a shield to a hexagon, and according to John Walker, the club’s president, the six corners of the new insignia are a nod to the six original wards of Houston as well as the team’s inaugural season in 2006; plus, the hexagon stands for strength, stability and unity, as a Dynamo press-release says . The central feature of the crest is the interlacing “H” and “D” whose “channel” design is a reference to the city’s waterways,…

Created after the merger of Koei and Tecmo, Koei Tecmo Holdings Co. Ltd. has carried out a rebranding of its Technical Support Department. Since the functions of the department have nothing to do with technical support provided for users, the Japanese video game developing company made a decision to rename it to “Future Tech Base”. According to a statement from the company, the updated identity, including a new logo, is intended to express the leading role of FTB in the working process. The division is considered to be a base for the future growth of Koei Tecmo as it develops…

Last year’s winners of the MLS Cup and US Open Cup, the The crest of the Columbus SC features a big white letter “C”, symbolizing its original name and home city. Formed like a shield, it is distinguished with swallowtail bottom, referring to the flag of Ohio. The burgee logo is also accompanied by the letterings “Columbus” on top and “SC” between the lower ends. It retains the team’s traditional colors through the black background and yellow bordering. Apart from the main emblem, the Columbus SC also presented alternate symbols for the team including a checker flag formed like the…

According to the company’s press-release, the updated logo with its minimalistic design reminds of the seamless evolution of the brand, while paying homage to its rich history. Copying Burger King’s vintage logotype in general, the new emblem, nevertheless, is distinguished with more intense colors, a bit reshaped bun halves and a new custom typeface called “Flame” whose design is intended to reflect the chain’s “bold, rounded and yummy” food. As Burger King’s chief creative officer Rafael Abreu said, the chain decided to get back to the vintage design as it is the best visual reflection of Burger King, being a…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…