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Launched in 2008, Sirius XM is the US’s largest satellite and online radio company, with an audience of more than 34 million subscribers. Headquartered in Manhattan, New York City, the broadcaster positions itself as an “audio entertainment provider”, offering a wide range of services, including the Sirius XM subscription, the streaming music service Pandora, and a large podcasting network. The radio company enjoys its popularity thanks to such programs as the Howard Stern Show, the Team Coco radio plays, and its great hosts, like Andy Cohen and Kevin Hart. Recently, Sirius XM presented its new visual identity, announcing its branded…

It seems that Google is not alone in trying to unify the brands in terms of visual identity. This idea is likely supported by Facebook that has recently unveiled an updated logo for its Messenger app, as the design of the new emblem resembles the While the logo’s general forms, including the central bolt, have remained the same, the change concerns the logo’s coloring. Switching from blue to gradient of blue and pink with some orange hues, the icon really reminds of the colors of the Insta’s camera. Although an announcement from Facebook says nothing about the connection between the…

The iPhone is already a computer in a smartphone with up to 1TB storage, a 48MP camera on the new iPhone 15 Pro Max, as well as tons of settings and notifications. But do you know the meaning and usage of all of them? Let’s say, what is the arrow next to the time on an iPhone? What if it indicates that someone can spy on you? It is possible to track phone number and locate you through apps or other technologies. So, let’s take a comprehensive look at what the location arrow means.  What Does the Arrow Mean on…

The According to Andrew Kaufman, the owner of the Fort Myers franchise, one of the reasons for making the rebrand was the wish to show more connections between the team and the local community. The main goal in the task of choosing a new name was to make it regionally specific while also conveying the idea of leading a sport healthy lifestyle. Mighty Mussels perfectly satisfied both conditions. Florida’s freshwaters is a habitat for over 60 species of mussels, which are useful for ecology, as they cleanse water by removing bacteria, algae, and organic material.   The new identity was…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

Founded in 1896, Denmark’s Stark Group unites the largest distributors and retailers of building materials in Northern Europe. Along with Danish enterprises, the firm owns four merchant chains ni Germany, Sweden, Norway and Finland. While transforming to a new business model, the brand has updated its look. Stark Group’s new visual identity is conceived as an “umbrella brand” gathering together all its member companies. The rebranding, connected with a range of acquisitions and the following reorganization, will concern all the enterprises of the group which will receive a single trademark. The Stark Group’s new logo, inspired by the ancient Nordic…

Three oppositional parties united under one logo in order to try and lead the country to a better and brighter future. On July 16th, the headquarters of the leading opposition participants of the presidential election in Belarus Viktor Babariko and Valery Tsepkalo announced their support of Sviatlana Tikhanovskaya, who was registered and a presidential candidate. The new campaign, created for a united opposition, is based on three,  women: Sveltala Tikhanovskaya herself, Maria Kolesnikova, the manager of Babariko headquarters, and Veronica Tsepkalo, wife of Valery Tsepkalo. The main idea of the campaign as a whole and its logo, in particular, is…

Founded in 1937, the Siskins, based in Waterloo, Ontario, are considered as one of oldest junior hockey teams in Canada. With winning the 2019 Sutherland Cup, the team seem to come back to the top positions of the Greater Ontario Junior Hockey League. Recently, the Waterloo Siskins have rebranded themselves as the Kitchener-Waterloo Siskins. Waterloo, the team’s home town, is adjacent to the city of Kitchener, and both of them are often referred as “KW” or “Twin Cities”. Until recently, Kitchener had its own junior hockey team called the Dutchmen that, however, eventually moved to the neighboring town of Ayr…