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The announced redesign is the most dramatic renovation in Nokia’s history. The brand’s logo representing an all-caps wordmark has been used unchanged since 1978. As the MWC 2023, held in Barcelona, is the first event’s edition after the coronavirus break, the company has chosen it to present its new face. Backed by the new corporate strategy, the brand identity has to reflect what the Nokia brand is now – “a B2B technology leader pioneering the future where networks meet cloud”. Expressing the present day’s image of Nokia, as the company’s press release says, the visual identity also conveys the renewed…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

The online shop myToys, owned by Europe’s largest mail-order company Otto, has received a new visual identity, aiming to strengthen its position on the market and mark its transition from an online company scheme to a marketplace paradigm. Selling toys and other children’s goods, the brand was founded in 1999, and the current rebranding is the second facelifting in the company’s history. According to an official press release, the goal of the identity revision was to create a new valuable design that would keep myToys’ essentials. The development process was carried out, considering the results of the surveys among focus…

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

The multinational conglomerate The unveiling of the emblems, which took place a few days ago, is an important milestone in the history of GE. And the three divisions will enjoy the rich traditions of the GE brand. According to the corporation, the establishment of three separate companies allows them to improve focusing on their activities, fund allocation as well as flexibility for growth and price formation. And here are the details on the newly created companies and their identities. GE Vernova: the company’s name is a combination of “ver” that derives from “verde” meaning “green” and “nova” meaning “new”. The…

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, The GSK assets include such well-known brands as Sensodyne, Otriven, Voltaren, Odol as well as anti-AIDS medicines, remedies against breast cancer, and other treatments down to anti-smoking patches. As a part of a management reorganization, the corporation’s Consumer Healthcare division is designated to be managed by a separate company called Haleon. Reflecting the changes GSK has experienced in the past twenty years, the new look of the company is now adapted to highlight this “dramatic shift” on the visual level, according to a GSK statement….