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After Joe Biden was sworn in as the 46th President of the United States, his administration has unveiled a new logo of the White House. While changing the presidential residence’s emblem under each new President has become traditional, the new iteration’s design represents something opposite to that of Donald Trump’s presidency. The work on the new White House logo began more than a month ago. For this, Joe Biden’s administration hired Wide Eye, a Washington-based design agency, that already cooperated with the Democrats, developing the visual identities for Camala Harris’ vice-presidential campaign and the Democratic National Convention. According to the…

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

Launched in 1998, If somebody expected it to be a kind of a wow factor, forget it. The new Bershka logo’s design still resembles those of the related brands. The wordmark is bolder now, showcasing more geometric and integrated typography. The redesign was carried out by Bershka’s in-house design team in cooperation with a Berlin-based studio that specializes in typography branding and works with the Dinamo Typefaces agency which has some experience in fashion branding. The graphic line of the project reminds us of the latest changes in the look of Inditex, Bershka’s parent body, which underwent a redesign last…

The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk’s unexpected move disappointed many users and raised concerns about the future of the social network. Amidst this backdrop, few people recall an interesting fact related to the short blog service – the existence of Bluesky, a twin of Twitter on the web. Bluesky was launched in 2021 by Twitter’s former CEO Jack Dorsey and software developer Jeremie Milller. It operates on a decentralized social network protocol and has been in test mode, with user sign-ups limited to pre-applications. Initially, Bluesky served as the name…

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

Last week, The 2026 FIFA World Cup in North America will be the first global football event with 48 national teams. In total, they will play 104 matches at 16 stadiums (12 – in the US, 2 – in Canada, 2 – in Mexico). As CONCACAF President Victor Montagliani said at the presentation, the upcoming World Cup is going to be the greatest, most inclusive, and most diverse. Presenting the logo, FIFA wants it to be considered as a symbol of football and diversity. According to the association, the basic visual concept, combining a depiction of the trophy and a…

Last year, the Kansas City Area Development Council announced plans to change the city’s regional brand. Different concepts of it were discussed during several months. Finally, the organization settled on the KC Heart depicted on the branded t-shirts of the apparel company Charlie Hustle. KCADC had some doubts that Charlie Hustle would agree to make its brand a logo for the city, but Chase McAnulty, the company’s CEO, accepted a collaboration proposal from the organization with great pleasure, and after an agreement had been signed, Kansas City’s new emblem was presented to the public. According to the agreement, the city…