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A casino’s logo is like its signature – that special mark that sets it apart from all the rest. When designers create these icons, they choose symbols that spark our imagination and get our hearts racing with dreams of hitting the jackpot. Casinos want their logo to pull us into an exciting world of risk and reward. The graphics tap into what motivates people to the game – the thrill of winning, the allure of luxury, the freedom of not knowing what Lady Luck has in store. Let’s explore the psychology behind five classic casino symbols and what they represent…

The Ligue Nationale de Basket, the top tier of men’s professional club basketball in France, has updated its visual identity. According to an official press release, the new look of the league aims to underscore its ambition to become “a reference basketball league in Europe” by 2030. Established in 1987, France’s national basketball league comprises 36 teams split into two divisions: Pro A (Betclic Élite) and Pro B. Moreover, the organization annually hosts competitions such as the Leaders Cup, Match des Champions, and the LNB All-Star Game. Interestingly, this is the first rebranding for LNB since the league’s inception. The…

Imagine a world where currency floats in a digital space, untethered from the physical wallets and banks we’ve grown accustomed to. This is the reality of cryptocurrency, a realm where bits and bytes take on the value traditionally held by silver and gold. To buy Bitcoin isn’t just a transaction; it’s an entry ticket into this vast and intriguing marketplace that’s reshaping how we think about money. Bitcoin, this intangible yet powerful form of currency, has captured the imaginations and wallets of many, offering a form of investment that dances to the beat of a different drum, unfazed by the…

In an age of smart spending, online platforms have risen as the digital treasure troves for thrifty shoppers. The landscape of e-commerce is dotted with sites that promise incredible savings, but one, in particular, has made a name for itself as a hub for discounts and deals, seamlessly blending the thrill of deal-hunting with the appreciation of brand heritage and design. While stretching your dollar, that popular bravodeal.com site becomes more than just a stopover; it’s a coupon site specializing in discount codes for users who want to save money on online purchases. Founded in 2018, it offers a wide selection of…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

Last year’s winner of the CONCACAF Champion Cup, the Seattle Sounders FC, has unveiled its new visual identity, created by the Seattle-based design studio Column. The club is considered one of the most successful teams in Major League Soccer, having on its account four titles of the winner of the US Open Cup as well as the Supporters’ Shield (2014) and the MLS Cup (2016 and 2019). Although the Sounders joined MLS only 14 years ago as a new expansion team, they trace their roots back to 1974, when a club with the same name started to play in the…

Founded in 1937, the Siskins, based in Waterloo, Ontario, are considered as one of oldest junior hockey teams in Canada. With winning the 2019 Sutherland Cup, the team seem to come back to the top positions of the Greater Ontario Junior Hockey League. Recently, the Waterloo Siskins have rebranded themselves as the Kitchener-Waterloo Siskins. Waterloo, the team’s home town, is adjacent to the city of Kitchener, and both of them are often referred as “KW” or “Twin Cities”. Until recently, Kitchener had its own junior hockey team called the Dutchmen that, however, eventually moved to the neighboring town of Ayr…

Established in 2007, The goal of the rebranding carried out by Koto was to transform the platform so that it could be something more than just a source of information and become a community for real job interviews. To reach this goal, Koto was collaborating with graphic designer Josep Puy. Together they created a library of images, many of which are animated, intended to express Glassdoor’s basic principles. The new Glassdoor logo, according to Koto, focuses on the company’s “Real work talk” positioning. In other words, the company’s name is in the center of the conversation, which is illustrated by…