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Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

Last year, the Kansas City Area Development Council announced plans to change the city’s regional brand. Different concepts of it were discussed during several months. Finally, the organization settled on the KC Heart depicted on the branded t-shirts of the apparel company Charlie Hustle. KCADC had some doubts that Charlie Hustle would agree to make its brand a logo for the city, but Chase McAnulty, the company’s CEO, accepted a collaboration proposal from the organization with great pleasure, and after an agreement had been signed, Kansas City’s new emblem was presented to the public. According to the agreement, the city…

Founded in 1999, Nutiva is a food brand that pioneered the technology for producing organic plant-based foods, including baking oils, nut spreads and butters, and nutrition categories. Advocating healthy natural foods, the company, headquartered in Richmond, California, supports organic farming communities, regenerative agriculture, and programs for stopping global warming. To articulate the “green” agenda more clearly, Nutiva has rolled out a new visual identity forged by the New York-based design studio Sterling Brands. For Nutiva’s new look, the studio took inspiration from the colors of nature and the energy of the sun. Prevailed by green and blue shades, the brand’s…

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…

Last month, Anheuser-Busch announced its new global goal, beginning to hold a customer-oriented strategy under the motto “We Dream Big to Create a Future with a More Cheers”, which has to drive further growth. While betting on this, the St. Louis-based company has unveiled its new look. According to AB, the revamped visual identity better reflects the things the company is advocating for, and where it wants to move to. Showing off simple and contemporary motifs, the design perfectly fits the company’s ambitious and optimistic spirit, celebrating the great plans of Anheuser-Busch, as the group’s global brands vice-president Richard Oppy said….

The personal care brand First thing to notice in the new logo is a lighter shade of blue. On closer examination, you may also see some changes in the wordmark which is designed in a thinner font now, and this makes the spaces between the letters visually larger. Compared to the previous version, the lettering looks airier. Nivea is one of the few brands that copyrighted its branded color. The Nivea Blue (Pantone 280 C) is registered as a trademark since 2007. However, the status of the new Nivea blue is not clear yet. Anyway, the fact that the redesigned…

Design is important in identifying and developing patterns that build products; it helps with problem-solving. The challenge lies within the infinite complex combinations of people and contexts. In game design, players react to the same scenarios in various ways. Therefore, understanding their psychology is vital to engage players with fun experiences. This article will examine the key psychological factors in design and how the psychology of design affects players’ behaviour with examples of how the psychology of design is implemented. Psychological Factors The psychology of design is the various aspects and principles of design that can influence human behaviour. How…

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…