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Founded in 2012 by Amazon’s former supply chain engineer Apoorva Mehta, Instacart is a grocery delivery company that operates in the United States and Canada. As the coronavirus pandemic with the lockdown and increased demand for food delivery urged it to reorganize itself, the company felt the need to bring some refreshments into its visual identity as well. This task was commissioned to the international design studio Wolff Olins. For Instacart, the studio created an encompassing branding system called “Shop+Savor ethos” – this name, according to Wolff Olins, has to express the idea of how the service powers customers’ shopping…

By winning this year’s Copa del Rey, According to the club, the rebranding, carried out by the international design agency Accenture, “follows the line of continuity” rather than aims to adapt to digital environments, avoiding radical changes for the basic elements. However, some improvements have still been brought, including an adjusted color palette and a new custom typeface. First of all, Betis’ crest was redesigned to have simpler elements. Thus, the crown got rid of smaller details which were, according to Accenture, visual noise. The double B was revised as well. The vignette, standing for “Betis Balompié” (the latter word…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…

Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate, the business group owns and operates over 1000 magazines and electronic products, as well as more than 50 TV and radio channels in Germany and abroad. Adapting to contemporary market conditions, BMG recently unveiled its new visual identity, which celebrates diversity and aims to inspire and enrich the entire community. With its headquarters in Hamburg, Bauer Media Group has a workforce of nearly 15,000 employees across 18 countries. Under the leadership of Yvonne Bauer since 2010, the corporation is gradually…

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…

Artificial intelligence is constantly expanding its influence. OpenAI, the company behind the dialog agent ChatGPT, has launched an annual conference aimed at promoting discussions on AI-related issues and showcasing its latest advancements in the field. The inaugural edition of OpenAI DevDay took place in San Francisco on November 6, 2023. San Francisco-based design studio, Play, has developed a visual identity for the event, featuring a logo with the words “OPENAI” and “DEVDAY”, presented in rectangular and square versions. The design team opted for the Söhne Mono typeface by Klim Type for the wordmark. This typeface was chosen for its appearance,…

Three oppositional parties united under one logo in order to try and lead the country to a better and brighter future. On July 16th, the headquarters of the leading opposition participants of the presidential election in Belarus Viktor Babariko and Valery Tsepkalo announced their support of Sviatlana Tikhanovskaya, who was registered and a presidential candidate. The new campaign, created for a united opposition, is based on three,  women: Sveltala Tikhanovskaya herself, Maria Kolesnikova, the manager of Babariko headquarters, and Veronica Tsepkalo, wife of Valery Tsepkalo. The main idea of the campaign as a whole and its logo, in particular, is…

The personal care brand First thing to notice in the new logo is a lighter shade of blue. On closer examination, you may also see some changes in the wordmark which is designed in a thinner font now, and this makes the spaces between the letters visually larger. Compared to the previous version, the lettering looks airier. Nivea is one of the few brands that copyrighted its branded color. The Nivea Blue (Pantone 280 C) is registered as a trademark since 2007. However, the status of the new Nivea blue is not clear yet. Anyway, the fact that the redesigned…