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A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…

Jaguar Land Rover, a car brand owned by the Indian automaker Tata Motors, has received its first-ever corporate logo. According to an official press release, the new visual identity is the next step as part of the Reimagine strategy, while reflecting the company’s ambition in the luxury car segment. Tata Motors acquired two separate brands Jaguar and Land Rover in 2013 and merged them into one company. In 2021, Thierry Boloré, who was the predecessor of the current JLR head Adrian Mardell, presented a new electric strategy for the company for the coming years. By launching the Reimagine program, the…

On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game of the season is scheduled on the 15th of February 2020. This time the Colorado Avalanche, the host of the competition, will face off with the Los Angeles Kings at the Falcon Stadium. As the central element of the 2020 Stadium Series logo it’s chosen an image of the Cadet Chapel, located on the Air Force Academy campus. In the upper right corner there’s pictured a jet, flying over the Chapel, one more indication on the host of the forthcoming significant…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

Today, For advertising materials and other Rolls-Royce products, a simpler version of the Spirit of Ecstasy has been designed. She will be depicted facing towards the right – according to the designers, this has to symbolize the company’s committing to the future. As Marina Willer, the head of the designing team, said, the Spirit of Ecstasy is an excellent image for a modern brand, and her use in terms of branding will bring new vibes into Rolls-Royce’s identity. The stretching posture of the flying lady corresponds with the company’s aspiration to the superior quality in its luxury products. Now, the…

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

By winning this year’s Copa del Rey, According to the club, the rebranding, carried out by the international design agency Accenture, “follows the line of continuity” rather than aims to adapt to digital environments, avoiding radical changes for the basic elements. However, some improvements have still been brought, including an adjusted color palette and a new custom typeface. First of all, Betis’ crest was redesigned to have simpler elements. Thus, the crown got rid of smaller details which were, according to Accenture, visual noise. The double B was revised as well. The vignette, standing for “Betis Balompié” (the latter word…

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…