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Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…

On the occasion of the 2023 Australian Open which started this Monday in Melbourne, Daniil Medvedev has unveiled his own logo created in cooperation with Lacoste. Thus, the Russian tennis player has joined Roger Federer, In his logo concept, Medvedev aimed to highlight one of his passions – gaming – designing the emblem to resemble the buttons of a gamepad. Presenting the logotype, the tennis player published a gaming-style video featuring two fans of Daniil who fight in a “guess game”, with Medvedev himself as a judge, and try to guess what the logo’s elements mean. “Very happy to launch…

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…

Warner Bros. Pictures is going to release its Tom & Jerry film. While the film’s premiere is scheduled on March 5th 2021, the studio has unveiled a logo presenting this new “movie” step in the life of the beloved cartoon characters. Next year, the cat and the mouse will be celebrating their 80th anniversary, and over the years, the Tom and Jerry Show has had different logos, but all of them was keeping basic recognizable elements. This time, the new logo, while showing off the cartoony opponents with their customary appearance, is a departure from the traditional Tom and Jerry…

Car Logo Quiz is a new quiz game from the creators of the most popular site about logos. Taking into consideration the portal specifics and their long-term experience, it can be stated with certainty, that this game is the best one in its category because the logos collection is thoroughly thought out and chosen so that it would be interesting for everyone to play.   The point of the Car Logo Quiz is to guess car brands’ logos. Over 500 logos divided into 12 levels of difficulty with beautiful animation guarantee a great pastime for the whole family. With two…

Amid discussion on the racial issues, NFL’s Over years, the National Congress of American Indians (NCAI) argued against the name “Washington Redskins”, which was used since 1933, as well as the team’s logo that depicted a head of a Native American. The members of NCAI considered them racist, discriminating and stereotypic. In the wake of antiracist protests after George Floyd’s death, the criticism against the team’s name and logo arose again. So, abolishing the “Washington Redskins”, the team initiated a rebranding process in search of a new identity, adopting the interim name Washington Football Team. Finally, the new name and…

Exactly 100 years ago, in November 1921, Daimler Motoren Geselschaft, a predecessor of While DMG applied to the patent office in November 1921, the trademark was officially registered in August 1923, and the grooved radiator cap on the hood turned into a footstall for the Mercedes star. A bit later, the circled star appeared on other parts of light and commercial vehicles. Interestingly, the star itself, without the circle, had been known for a good decade at the moment, as DMG patented this sign in 1909. Formed after a merger between DMG and Benz & Cie., Daimler-Benz AG also merged…