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Warner Bros. Pictures is going to release its Tom & Jerry film. While the film’s premiere is scheduled on March 5th 2021, the studio has unveiled a logo presenting this new “movie” step in the life of the beloved cartoon characters. Next year, the cat and the mouse will be celebrating their 80th anniversary, and over the years, the Tom and Jerry Show has had different logos, but all of them was keeping basic recognizable elements. This time, the new logo, while showing off the cartoony opponents with their customary appearance, is a departure from the traditional Tom and Jerry…

The National Brand Advisory Council of Australia, a body that is committed to develop a national brand for the country, has presented a new logo which will be symbolizing Australia and help national institutions and businesses promote the Australian culture and products. Although Australia is strongly associated with the kangaroo and this marsupial is the unquestionable symbol of the country, NBAC decided not to follow simple clichés and chose golden wattle as a central image for Australia’s brand. Within the country, wattle is considered a national symbol, just like the kangaroo or emu. In the new logo, the flower is…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

Imagine a world where currency floats in a digital space, untethered from the physical wallets and banks we’ve grown accustomed to. This is the reality of cryptocurrency, a realm where bits and bytes take on the value traditionally held by silver and gold. To buy Bitcoin isn’t just a transaction; it’s an entry ticket into this vast and intriguing marketplace that’s reshaping how we think about money. Bitcoin, this intangible yet powerful form of currency, has captured the imaginations and wallets of many, offering a form of investment that dances to the beat of a different drum, unfazed by the…

Last July, just after his appointment, Renault’s CEO Luca de Meo announced a strategic plan to relaunch the Group’s brands. The relaunching plan, called Renaulution, envisages a change of the brands’ positioning to provide a more effective adaptation to the era of hybrid and electric vehicles. A few days ago, a tangible step on the Renaulution way was made when the company presented its new 5 Prototype concept car which can be seen as an electric revival of the Renault 5 manufactured from 1972 to 1996. Designed in the neo-retro style, the concept features the basic traits of that vintage…

In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name “Eddie Bauer’s Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated its visual identity, abandoning its traditional signature-based logo, as did Johnson & Johnson not so long ago. The history of the retailer had some remarkable events that influenced, in a way, the brand’s new look. In 1936, Eddie Bauer invented and patented the Skyliner, a…

The logo of The package design got simpler, showing off a minimalistic style. The same goes for the new 7Up logo which has graphically become flatter in a way, getting rid of some elements, like the green bordering of the 7. Remarkably simplified, the outline of the digit now has less crookedness, which was previously emphasized by the roundness of the corners. So it feels more solid and vigorous, with sharper corners and straighter lines. However, the roundness was changed to a different design solution – a shadowing that is in accordance with the brand’s new color palette and reinforces…

The British Broadcasting Corporation has updated its logo. However, the new iteration hardly shows considerable changes. The slight redesign of the In fact, this design has already been used on the corporation’s streaming service BBC Select launched in the US and Canada this February. However, the innovation went unnoticed then. Although BBC’s representatives said that the costs of the redesign were not so significant as it is supposed to be, the refreshed logo with its minuscule changes was stigmatized as a waste of taxpayers money. It was also named a bad parody of the current emblem. At the same time,…