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Microsoft is currently developing the The logotype features a vertically-oriented word “Series” along with a big “X”. Having a laconic design, it reminds of some design solutions for the Xbox 360 as well as the Xbox One with a similar splits in the “X”. However, the Xbox Series X’s strokes are thicker and the gaps are larger. While the new logo follows the Xbox’s recognizable style, the slight changes in it tells that the Series X will differ from its predecessor. At the same time, the emblem can give a hint how the logotype for the Xbox Series S should…

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…

Last week, The 2026 FIFA World Cup in North America will be the first global football event with 48 national teams. In total, they will play 104 matches at 16 stadiums (12 – in the US, 2 – in Canada, 2 – in Mexico). As CONCACAF President Victor Montagliani said at the presentation, the upcoming World Cup is going to be the greatest, most inclusive, and most diverse. Presenting the logo, FIFA wants it to be considered as a symbol of football and diversity. According to the association, the basic visual concept, combining a depiction of the trophy and a…

Western Union, the world’s leading money-transfer company, has carried out a large-scale rebranding. The project has been implemented in cooperation with the design studio Love Street & Co. The new According to a press release, the rebranding’s all-encompassing strategy marks an important milestone in the 172-year history of the company. The brand is looking to a more integrated and progressive future, keeping in mind globality as the company’s services are available in every corner of the world. Western Union’s new identity showcases a more modern design of the logo where the initial “W” turns into a symbol with bolder and…

The logo of The package design got simpler, showing off a minimalistic style. The same goes for the new 7Up logo which has graphically become flatter in a way, getting rid of some elements, like the green bordering of the 7. Remarkably simplified, the outline of the digit now has less crookedness, which was previously emphasized by the roundness of the corners. So it feels more solid and vigorous, with sharper corners and straighter lines. However, the roundness was changed to a different design solution – a shadowing that is in accordance with the brand’s new color palette and reinforces…

The sports car maker As Bugatti’s marketing director Lorenz Nause says, the redesign was a serious task for the company as it needed to find a balance between creating new things, that would allow to express the manufacturer’s ambitions for the future, and saving the basic elements to continue the visual tradition of Bugatti. The new Bugatti branding is based on the brand’s iconic EB symbol and blue color which is new for the company’s identity and alludes to the history of French motorsport. The EB monogram will be used as a logo. Being a simpler sign, it is more…

The Japanese game publisher recently present a teaser for Street Fighter 6. Although the developer showed a little of the upcoming game, the fans of the franchise got an opportunity to look closely at its logo. Some of them noticed that it looks like a stock image, and they turned out to be right. Street Fighter 6 will be the last game of the long-time series which became well-known, including for its logos. They perfectly conveyed the feel of game fightings as well as martial arts movies. They were bright, bold and crazy. However, the latest SF emblem was described…