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Originating from a Canadian factory, Massey Ferguson is the US largest agriculture machinery company. While the brand will celebrate its 175th anniversary, it has unveiled its new visual identity under the motto “Born to Farm”. According to the company’s global marketing vice president Francisco Murro, 2022 will be the year of the new global brand Massey Ferguson. The brand was established in 1847 in Newcastle, Ontario, Canada by Daniel Massey. In 1891, merged with a business owned by Alanson Harris, the company was officially named Massey Manufacturing company. Winning two gold medals at international expos, the firm distinguished itself by…

Enjoying a decent sales growth over last two years, Petco has large-scale business plans with a more orientation toward health care for pets. The pet retailer already announced it would expand its chain of veterinarian clinics up to 140 locations by the beginning of 2021, and the process will likely be continued. Aiming to establish itself as a solid pet health care provider, Petco has recently rebranded itself as “Petco, The Health + Wellness Co”, replacing its cat and dog logo with a new one featuring only the company’s new name. However, the brand overhauling faced a harsh criticism. Mews…

Established in 1842, the New York Philharmonic is the oldest orchestra in the United States. Celebrating its 180th anniversary this year, the musical collective is changing its look again. Like New York City, New York Phil is constantly renovated, as an official press release says. The latest NYP visual identity update was six years ago when the orchestra marked 175 years of its journey. Now, the anniversary renovations also include the reconstruction of the David Geffen Hall which is a home for NYP. So, the orchestra opens a new chapter in its history. This attempt, as it is called in…

Looking for a new investor to strengthen things out, The club’s first variant features the blazon of the city of Saint-Etienne, special typography for the club’s name, and stripes following the curved edges of the logo. The “1933” drawn on a ribbon in the lower part is a distinguishing element of the second version. Highlighting the year when the club turned professional, adopting its current name, the logo puts an accent on ASSE’s history. The green and white straight stripes here are separated from the upper part of the emblem. Finally, logo 3 features a banner with the name of…

In digital design, a logo is more than just a graphic mark; it is the face of a brand—a silent ambassador that communicates a company’s essence at a glance. In the high-speed world of online interfaces, where attention spans are short and first impressions are pivotal, a well-crafted logo can be the difference between being noticed and being overlooked. This article will help you navigate through the multifaceted process of logo design by showing how digital product agencies handle it. If you want to save time and effort, contact a digital product design agency like www.lazarev.agency to create a unique…

The German fashion retail company Bonprix has updated its visual identity that has to express its positioning as a “smart fashion brand”. The redesign includes a simplified wordmark logo and a new visual language which have been unveiled as a part of a promo campaign presenting the brand’s fashion tendencies for Spring 2023.   Founded in 1986, Bonprix has long been one of the most successful fashion retailers in Germany and abroad. Headquartered in Hamburg, the company has a staff of 3,700 and nearly 15 million customers in 30 countries. Initiated by Otto Group, the parent company of the brand,…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

Fifty years ago, Long-time fans of Pink Floyd surely know that the original Dark Side of the Moon of 1973 featured a cover depicting a triangular prism dispersing a white light beam into the colors of the rainbow. Designed by Hipnognosis, a design group that worked with many musicians and bands at that time, that gatefold became as classic as the album itself. But apparently, the new generation of fans is unaware of this fact as the cover logo for the re-edition caused a backlash when presented. Alluding to the 1973 edition, the anniversary logo combines a triangle, the number…