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On the occasion of the 2023 Australian Open which started this Monday in Melbourne, Daniil Medvedev has unveiled his own logo created in cooperation with Lacoste. Thus, the Russian tennis player has joined Roger Federer, In his logo concept, Medvedev aimed to highlight one of his passions – gaming – designing the emblem to resemble the buttons of a gamepad. Presenting the logotype, the tennis player published a gaming-style video featuring two fans of Daniil who fight in a “guess game”, with Medvedev himself as a judge, and try to guess what the logo’s elements mean. “Very happy to launch…

CSS Insurance, the largest insurance company in Switzerland, has updated its look. While currently being on the rise, the company is seeking to accent its new role as a partner of health care institutions, using its new visual identity. Established in St. Gallen in 1899, CSS now provides its services to over 1.6 million people. As the company claims, it is the leader of the Swiss insurance market. A few days ago, the enterprise announced it would act under a new logo and brand identity, aiming for continuous changes. According to a press release, CSS initiated its transformation from “a…

The brand Jazz Apple, owned by the New Zealand fruit & vegetable manufacturer T&G Global, has got a refreshment. The certified Jazz apple cultivar is also available in the UK, US, Australia and the EU countries. Now, the brand is to stand out from the crowd with a new premium apple type. The Jazz apple cultivar, which is a cross between Braeburn and Royal Gala, has been present on the market for 25 years. As T&G Global explains in its press-release, the way customers choose foods has changed. When it comes to snacks, customers pay more attention to healthy nutrition…

The Bangko Senrtal ng Pilipinas (Central Bank of the Philippines) has unveiled a new logo, replacing the old emblem introduced ten years ago. The management of BSP said the “brand refresh” is intended to make the institution more relevant to the people of the Philippines. BSP’s new seal represents a roundel featuring a golden eagle with spread wings, three stars above it and the inscription “Bangko Sentral ng Pilipinas” below. The eagle and stars — which are also depicted on the Philippines’ flag and coat of arms, and symbolize the three major island groups of the archipelago – are the…

For many in Spain, Hispano-Suiza had long been another word for a luxury car. Founded in 1904, the firm is one of the oldest car brands in the Iberian Peninsula and became famous for its high-quality vehicles with their chic, safety, and fuel economy, as well as its numerous wins in racing competitions. However, the brand disappeared after WWII, and it needed a really new approach to be revived. What is Hispano-Suiza doing now to be relevant in the totally changed industry, staying true, at the same time, to its historic heritage? The main task of FutureBrand, which developed Hispano-Suiza’s…

Covering nearly 280 sq miles, Norfolk Coast is a so-called area of outstanding natural beauty. Designated for conservation 55 years ago, this protected landscape, located in Norfolk County, Eastern England, includes some sites that are of interest to biologists through its natural reserves. Besides, Norfolk Coast is a popular recreational destination, welcoming four million tourists annually and generating almost £300 million, which makes up a fair share of the local economy. Norfolk Coast Partnership, a managing body for the area, has recently presented a new visual identity for this natural brand, created by London-based design studio Lantern. The refreshed Norfolk…

Founded in 2004, Omlet is a British brand involved in the production of various breeding and care devices for chickens, rabbits, guinea pigs, and other domestic animals and pets. In fact, the business originated as a graduation project by four students at the Royal College of Arts in London, UK. They started with a chicken coop model called Eglu, which has already sold 150,000 units. Omlet’s success is rooted in research that addresses questions like “Can my chickens go outside while I stay indoors?”, “How high can my cats climb?”, or “Is this rug truly comfortable for my dog?”. These…

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…