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In 1920, inventor and outdoor enthusiast Eddie Bauer launched his first store under the name “Eddie Bauer’s Tennis Shop” in downtown Seattle. Now, over 100 years later, the brand bearing his name is known as a large clothing chain with nearly 400 locations in the United States, Germany, and Japan. Recently, Eddie Bauer has updated its visual identity, abandoning its traditional signature-based logo, as did Johnson & Johnson not so long ago. The history of the retailer had some remarkable events that influenced, in a way, the brand’s new look. In 1936, Eddie Bauer invented and patented the Skyliner, a…

Warner Bros. Pictures is going to release its Tom & Jerry film. While the film’s premiere is scheduled on March 5th 2021, the studio has unveiled a logo presenting this new “movie” step in the life of the beloved cartoon characters. Next year, the cat and the mouse will be celebrating their 80th anniversary, and over the years, the Tom and Jerry Show has had different logos, but all of them was keeping basic recognizable elements. This time, the new logo, while showing off the cartoony opponents with their customary appearance, is a departure from the traditional Tom and Jerry…

The National Brand Advisory Council of Australia, a body that is committed to develop a national brand for the country, has presented a new logo which will be symbolizing Australia and help national institutions and businesses promote the Australian culture and products. Although Australia is strongly associated with the kangaroo and this marsupial is the unquestionable symbol of the country, NBAC decided not to follow simple clichés and chose golden wattle as a central image for Australia’s brand. Within the country, wattle is considered a national symbol, just like the kangaroo or emu. In the new logo, the flower is…

Logos are very important for giving platforms, apps, and services their unique identities in the ever-changing world of educational technology. As we dive into the ever-changing world of logo creation, it’s important to know how it all began, what the current trends are, and what the experts think will happen in the future. Why It Is Important for Students to Do Research on Logos Logos research is important for students because it is a basic part of both academic and professional growth. When students learn more about logo creation, they not only get a better sense of how to communicate…

All the most popular businesses in the world have had one thing in common; a fantastic, eye-catching logo. These logos have helped make the most basic of companies become a recognizable figure in the people’s eyes. This is all thanks to the wonderful work of graphic designers. There are many variations to a graphic designer that can come in handy when making logos. There is so much work for graphic design Montréal since many artistic set pieces can be found there. You could also find industrial design remote work if you prefer to not travel. Most of these jobs can…

The logo of The package design got simpler, showing off a minimalistic style. The same goes for the new 7Up logo which has graphically become flatter in a way, getting rid of some elements, like the green bordering of the 7. Remarkably simplified, the outline of the digit now has less crookedness, which was previously emphasized by the roundness of the corners. So it feels more solid and vigorous, with sharper corners and straighter lines. However, the roundness was changed to a different design solution – a shadowing that is in accordance with the brand’s new color palette and reinforces…

The online shop myToys, owned by Europe’s largest mail-order company Otto, has received a new visual identity, aiming to strengthen its position on the market and mark its transition from an online company scheme to a marketplace paradigm. Selling toys and other children’s goods, the brand was founded in 1999, and the current rebranding is the second facelifting in the company’s history. According to an official press release, the goal of the identity revision was to create a new valuable design that would keep myToys’ essentials. The development process was carried out, considering the results of the surveys among focus…

As one of the world’s leading players in the tourism industry, Germany’s TUI Group is striving to broaden its range of offerings and destinations. In line with this objective, the company has introduced a sub-brand intended to establish a presence in the luxury hotel market. Named The Mora, this establishment situated in Zanzibar is centered around a concept of hospitality that aims to offer travelers more than just a change of scenery. Additionally, the brand is positioned as a source of energy that caters to individuals in their own unique ways. Set to open in spring 2024, The Mora targets…