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It seems that time has come for The brand’s slogan “Citroën, inspired by you” has also been removed. Spots are added to Citroën’s francophone Twitter that features a monochrome animated version of the chevrons. Citroën hasn’t published an official press release on the redesign yet. And it is certainly worth to be reported as it concerns not only the trademark, but also the wordmark. . The trademark introduced in 2016 and the wordmark that has been used since 2009 are giving way to a flat “double corner” sign as well as an all-caps lettering in the corporate typeface Citroen. The…

Known for its AutoCAD engineering application and other software products, Autodesk, a multinational software company, has updated its visual identity. Adopting an one-color logo, the corporation has made the first step on its way to the entire renovation of its brand positioning. Autodesk positions itself as the world’s leading firm providing software products for the engineering, architecture, construction, entertainment and education industries. Founded in 1982 by John Walker, who was a co-author of AutoCAD, the company, now, has more than 10,000 employees all over the world. While Autodesk’s previous emblem, that featured a blue-and-green symbol looking like a lowercase “a”,…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…

The US food brand Campbell’s has taken the rebranding, carried out for the first time in many years, as a chance to launch an NFT Art Collection. The company owned designs, created by artist and illustrator Sophia Chang, which are based on the NTWRK e-commerce platform, the largest platform on the NFT market. Using the NFT system (non-fungible tokens), virtual merchandise, including digital pieces of art, can be assigned with a non-fungible token. Art objects, such as pictures, are increasingly being sold in digital form. More and more companies like Charmin or Taco Bell, as well as celebrities like Snoop…

The fashion brand Marc O’Polo was founded 1967 in Stockholm by Swedes Rolf Lind, Göte Huss and US citizen Jerry O’Sheets. For its apparel collections, the label have always preferred natural materials. Since the transfer of its head office to Stephankirchen, Germany, in 1997, Marc O’Polo began an intensive expansion to international markets. While going to celebrate its 55th anniversary next year, the company has revised its logo, colors, typography and marking. The goal of the rebranding is to make the brand more attractive for the customers. Marc O’Polo’s renovated look was developed by the Munich-based design agency Wiegand von…

New Zealand Post, a state-owned post enterprise of New Zealand, has updated its visual identity as a part of its new corporate structure. Some products and delivering services of the company, including NZ Post, CourierPost and Pace, have been united into a single division under the brand NZ Post. Until recently, the post services, included in the New Zealand Post’s service package, have been offered under different brands as a result of acquisitions and launches of some businesses. According to the company, it has long aimed to unify and simplify the look of its services. The enterprise’s logo, presented as…

The National Gallery of Canada has presented its new visual branding that was developed with the involvement of the members of the Algonquin Anishinabeg Nation. The NGC new logo, designed in new corporate colors, is a part of the inclusive process launched accordingly to NGC’s strategic plan which was announced early this year. The revision of the gallery’s orientation and values reflects its aspiration for decolonization. To create its new visual identity NGC carried out numerous consultation with more than 300 persons including Algonquin elders as well as young indigenous artists. The NGC marketing vice-president Rosemary Thompson says: “We are…

There are a lot of institutions in Cologne, Germany, whose logos depict the famous Cologne Cathedral – from the city’s administration to the fire department. The cathedral’s two towers are just omnipresent in the Rhineland’s capital. One more “Domspitzen” logo appeared a few days ago, and this is the first-ever logo of the Cologne Cathedral itself. Exactly three years ago, the Archdiocese of Cologne, that is a managing body for the cathedral, announced a competition for a corporate design which was won by the design agency Jäger&Jäger. Starting in late 2019, the agency has recently presented the result of its…