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La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league, the new insignia honors Roberto Clemente, a legendary baseball player who played in Puerto Rican teams as well as MLB’s The change of the emblem was initiated by the president of the LBPRC board of directors Jose Julio Feliciano, and unanimously approved by its members. As the league’s president Juan A. Flores Galarza said, the main goal of the logo is to pay tribute to Roberto Clemente and the number 21 — Clemente’s symbol – with which he became one…

As one of the world’s leading players in the tourism industry, Germany’s TUI Group is striving to broaden its range of offerings and destinations. In line with this objective, the company has introduced a sub-brand intended to establish a presence in the luxury hotel market. Named The Mora, this establishment situated in Zanzibar is centered around a concept of hospitality that aims to offer travelers more than just a change of scenery. Additionally, the brand is positioned as a source of energy that caters to individuals in their own unique ways. Set to open in spring 2024, The Mora targets…

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the largest online household appliance retailer in the United Kingdom. In the 2010s, the company was strongly expanding its activity in Germany, the Netherlands and France. Seven years ago, it rebranded as ao.com and received a logo featuring its lowercase initials and a semicircle that made it look like a smiling face. Although its visual identity was quite recognizable, the company felt that it’s a bit dated, making the business lost amid its competitors. To carry out a “long overdue facelift”…

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…

Identity updating is a common step taken by local authorities to attract more visitors to their cities or towns. Following this strategy, the Dalian Culture and Tourism department has recently unveiled a new logo for the city, hoping it will assist in development of the local economy. The refreshing of the visual brand of Dalian, wouldn’t have drawn much attention if the city’s new welcoming emblem weren’t so similar to Disney’s logo. Indeed, if you take a look at the Dalian logo, you can easily see that the “D” and the “i” with a swoop over it are quite identical…

The iconic Warner Bros. shield is changing again. This time, the redesign anticipates the revision for the whole WB brand family. The new version of the While the previous design was developed by Pentagram just three years ago, the current rebranding has been carried out by the design agency Chermayeff & Geismar & Haviv. The logo update won’t seem so surprising though if we remember that the movie giant is celebrating its centenary this year. Back in 2019, the total debt of AT&T, Warner Media’s owner, was enormous. The company was revising its business portfolio, with the emerging HBO and…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand and announce some plans in the new political cycle. Its main goal is to present Brazil as a multinational and multicultural country made up of different forms, ecosystems, rhythms, and colors. A country with clear prospects, which aspires to confirm its commitment to stable development. In this new stage, the Brazil brand is abandoning “nationalism” in terms of visual identity, which has been over the last four years under the rule of Jair Bolsonaro – a fact that may become…