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Founded in 2000, DocMorris is one of the largest online mail-order pharmacies in Europe. With the annual income of $50 millions, it operates in Germany and the Netherlands. Transforming from a simple online pharmacy to a digital health care provider, the company has recently changed its brand identity. While many things have been done to digitalize its health care services, DocMorris is saying goodbye to its old logo with a cross symbol it has used since its inception. As the pharmacy’s press-release says, with growing expectation of customers, digitalization can be a driver for a health care service to enter…

In an age of smart spending, online platforms have risen as the digital treasure troves for thrifty shoppers. The landscape of e-commerce is dotted with sites that promise incredible savings, but one, in particular, has made a name for itself as a hub for discounts and deals, seamlessly blending the thrill of deal-hunting with the appreciation of brand heritage and design. While stretching your dollar, that popular bravodeal.com site becomes more than just a stopover; it’s a coupon site specializing in discount codes for users who want to save money on online purchases. Founded in 2018, it offers a wide selection of…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25 years. Such a long aging of the whiskies corresponds to one of the principles of the Glengoyne distillery – deliberation – that formed the basis of the company’s new visual identity. The renovated look of Glengoyne was forged by the Bristol-based design agency Taxi Studio. According to the studio’s head Karl Wills, the process of the design revamping can be called a “respectful rejuvenation”, being based on the distillery’s motto “unhurried” as it reflects how the company takes care of…

Growth of waste is one of the biggest issues of the present. According to some researches, the most quickly increasing waste stream today is electronic waste (or e-waste). Over 50 million tonnes of e-waste are produced in the world every year, but less than one fifth of it is designated for recycling. To draw public attention to the problem, Material Focus, a British organization advocating electronic waste recycling, has introduced a logo that is supposed to mark e-products to be recycled. The logotype is a result of Material Focus’ cooperation with the London-base design studio Truant, established as a part…

In 1935, British writer and publisher Michael Joseph founded his own imprint and named it after himself. 50 years later, Michael Joseph Ltd, along with some other British and American imprints, was bought by Penguin Books, a prominent publishing house where it has received a leading role as a division specializing in lifestyle books, detective stories, memoirs and women’s fiction. To refresh Michael Joseph’s look, Penguin hired Mother Design which created a brand identity emphasizing the imprint’s heritage and individuality. Since its founding, Michael Joseph used a mermaid logo that appeared in several iterations over fifty years until the company…

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…