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Picture a casino: the flashing lights, the whirl of the roulette wheel, the swish of cards being dealt. Now, try picturing it without a logo. It’s hard, right? Logos are the visual shorthand for any casino. They’re not just decoration – a great casino logo builds excitement and trust and gives a glimpse of the experience you’re offering players. With online casinos exploding in popularity, logo design has never been more important. You need something that pops on a tiny phone screen while still looking sharp on billboards and merchandise. Let’s break down what makes an iconic casino logo and…

Go.Compare, a well-known financial service comparison website in the UK, is expanding its range of services to include home insurance, high-speed internet connections, and other features. Despite the company’s existing popularity, it has recognized the necessity to update its visual identity in order to remain competitive in today’s market. The rebranding of Go.Compare was entrusted to Ragged Edge, a London-based studio known for its works for technology companies like Kili and Omlet. The primary objective of the studio was to reinforce the platform’s already established reputation. The new look aims to enhance data accessibility without requiring additional search efforts. The…

In the era of social media, dating apps, like Tinder, Badoo, or Match, are changing the nature of relationships by bringing people together in a rather simple way. However, these channels for establishing acquaintances sometimes seem to lag behind the times in terms of gender and sexuality topics. Since 2014, people who seek positive sexual experiences can apply to Feeld to reward their curiosity. Through their geolocation, they can contact other users who share their preferences, among about 20 sexual orientations and gender identities. Initially launched in the United Kingdom, the app is now available in more than 100 countries….

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…

Located in the center of Arizona, the town of Fountain Hills is known for its impressive fountain. When constructed in 1970, this local attraction was considered the world’s tallest fountain, as it sprays water to a height of 560 feet. And it’s obvious that the structure has since become the immutable symbol of the town, being the central element of the Fountain Hills brand identity. While the town’s authority has recently carried out a rebranding, the famous fountain has received a fresh, more modern design in the new logo of Fountain Hills. As is often the case with local brand…

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…

Inner West Council was formed four years ago after a merger of three councils located in the western region of the Sydney metropolitan area. Right after its forming in 2016, the council adopted an interim logo, planning to create a more consistent identity in the future. Recently, it has finally presented a new logotype that, however, has been severely criticized by the local residents saying it is a waste of money as it cost $90,000.   According to an official statement on the Inner West Council website, the work on the new look began two years ago. The development group…

Established in 1973, Yünsa is a Turkish textile brand owned by Sabancı Holding, one of the largest conglomerate in Turkey. Due to its excellent production and trade policy, innovative products and rich experience in the industry, Yünsa is ranked in the top five of the world’s largest woolen cloth manufacturers, and holds the leading position in its sector on the Turkish and European markets. Exporting its production to more than 50 countries, the company has sales offices in the United Kingdom and Germany as well as smaller agencies in 20 countries. Moving into a new business phase, Yünsa aims to…