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Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the revived Hummer is going to be an SUV (a truck version is also expected) powered by an electric engine that was reflected in the “EV” standing for “electric vehicle”. The car’s release was expected to take place in late May, however, due to the COVID-19 pandemic, it was postponed until this autumn. Amidst the lack of information about the new Hummer, car enthusiasts catch any news making the image of the upcoming vehicle clearer, and recently, it has been complimented…

The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…

The creators of 1000logos.net, the largest and most popular web portal on logo history, have released a new app game in which you can check how well you know the emblem of the world’s brands and companies, and how thoroughly you studied the content of their website. The new game is released in both iOS and Android versions. Now you can test your knowledge of brands and their logos by playing 1000 Logo Quiz, an app with more than 3,000 puzzles in which you have to guess the logos of brands from different fields, including cars, fashion, food products, and…

The personal care brand First thing to notice in the new logo is a lighter shade of blue. On closer examination, you may also see some changes in the wordmark which is designed in a thinner font now, and this makes the spaces between the letters visually larger. Compared to the previous version, the lettering looks airier. Nivea is one of the few brands that copyrighted its branded color. The Nivea Blue (Pantone 280 C) is registered as a trademark since 2007. However, the status of the new Nivea blue is not clear yet. Anyway, the fact that the redesigned…

Originally founded as Casino Express Airlines in 1987 and being named Xtra Airlines for some time, Avelo Airlines received its current name early this year after a change of ownership. Headquartered in Houston, Texas, the re-established airline operates in the ultra-low-cost segment, having a fleet of six next-gen Boeing 737 planes. Declaring its main purpose to “Inspire Travel”, the company has rolled out its visual identity created by the Kim Berlin design studio. It should be mentioned first that the design studio has made great efforts, developing the whole brand identity for Avelo Airlines – from the naming to the…

Renault Group, that owns such car brands as Renault Group introduced its new logo as a part of the Annual general meeting. According to the company’s representatives, Renault is in the process of transformation, and with the new name and proper visual identity, the management is setting the goal to strengthen the group’s profile. As the automaker’s press-release says, mobility for addressing social issues is important now than ever before, and now the company’s power and dynamism depend on the strategy oriented to meet the contemporary challenges. Positioning itself as an international group, the company officially adopted the English name…

Inner West Council was formed four years ago after a merger of three councils located in the western region of the Sydney metropolitan area. Right after its forming in 2016, the council adopted an interim logo, planning to create a more consistent identity in the future. Recently, it has finally presented a new logotype that, however, has been severely criticized by the local residents saying it is a waste of money as it cost $90,000.   According to an official statement on the Inner West Council website, the work on the new look began two years ago. The development group…

Founded in 2012 by Amazon’s former supply chain engineer Apoorva Mehta, Instacart is a grocery delivery company that operates in the United States and Canada. As the coronavirus pandemic with the lockdown and increased demand for food delivery urged it to reorganize itself, the company felt the need to bring some refreshments into its visual identity as well. This task was commissioned to the international design studio Wolff Olins. For Instacart, the studio created an encompassing branding system called “Shop+Savor ethos” – this name, according to Wolff Olins, has to express the idea of how the service powers customers’ shopping…