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Identity updating is a common step taken by local authorities to attract more visitors to their cities or towns. Following this strategy, the Dalian Culture and Tourism department has recently unveiled a new logo for the city, hoping it will assist in development of the local economy. The refreshing of the visual brand of Dalian, wouldn’t have drawn much attention if the city’s new welcoming emblem weren’t so similar to Disney’s logo. Indeed, if you take a look at the Dalian logo, you can easily see that the “D” and the “i” with a swoop over it are quite identical…

Last year, technology company Match Group replenished its dating app family, which includes Stir’s campaign, according to a press release, will include posters featuring real single parents. Such storytelling with playful slogans is going to encourage other single people with kids to find a match. The campaign emerges alongside the online service’s fresh branding, created by the New York-based studio The Working Assembly, which includes a new app design as well as a new logo distinguished by flexible and fluid graphics. Although the original Stir logo was executed in a rather kinky style, characterized by sharp angles and curved lines,…

On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game of the season is scheduled on the 15th of February 2020. This time the Colorado Avalanche, the host of the competition, will face off with the Los Angeles Kings at the Falcon Stadium. As the central element of the 2020 Stadium Series logo it’s chosen an image of the Cadet Chapel, located on the Air Force Academy campus. In the upper right corner there’s pictured a jet, flying over the Chapel, one more indication on the host of the forthcoming significant…

As part of the preparation for the United States Semiquincentennial, the nation’s 250th anniversary to be celebrated in 2026, the America250 Commission has unveiled a special logo for this event. Created by the prominent design studio Chermayeff & Geismar & Haviv, the anniversary symbol aims to “help people engage with a national celebration at a crucial moment.” It is worth mentioning that the presented design is not the first attempt at creating a Semiquincentennial logo. In 2022, the organizational commission adopted an emblem featuring the number 250 in a currency-style typeface. However, this design was later deemed unsuitable for display…

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, The GSK assets include such well-known brands as Sensodyne, Otriven, Voltaren, Odol as well as anti-AIDS medicines, remedies against breast cancer, and other treatments down to anti-smoking patches. As a part of a management reorganization, the corporation’s Consumer Healthcare division is designated to be managed by a separate company called Haleon. Reflecting the changes GSK has experienced in the past twenty years, the new look of the company is now adapted to highlight this “dramatic shift” on the visual level, according to a GSK statement….

On April 3rd, France’s top football division, Ligue 1, unveiled its new logo, set to officially represent the league from the 2024/2025 season. The reveal coincided with the end of the competition’s sponsorship deal with Uber Eats. This identity shift signals a fresh era for Ligue 1, opting for a sleeker, more contemporary design. McDonald’s is announced as Ligue 1’s upcoming sponsor, with the competition moving away from the green hexagon introduced in 2020 to a simpler yet elegant emblem combining a “1” and an “L.” This new logo features a modern, stylized typeface. By updating its visual symbol, Ligue…

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25 years. Such a long aging of the whiskies corresponds to one of the principles of the Glengoyne distillery – deliberation – that formed the basis of the company’s new visual identity. The renovated look of Glengoyne was forged by the Bristol-based design agency Taxi Studio. According to the studio’s head Karl Wills, the process of the design revamping can be called a “respectful rejuvenation”, being based on the distillery’s motto “unhurried” as it reflects how the company takes care of…

In 1935, British writer and publisher Michael Joseph founded his own imprint and named it after himself. 50 years later, Michael Joseph Ltd, along with some other British and American imprints, was bought by Penguin Books, a prominent publishing house where it has received a leading role as a division specializing in lifestyle books, detective stories, memoirs and women’s fiction. To refresh Michael Joseph’s look, Penguin hired Mother Design which created a brand identity emphasizing the imprint’s heritage and individuality. Since its founding, Michael Joseph used a mermaid logo that appeared in several iterations over fifty years until the company…