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Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

The German fashion retail company Bonprix has updated its visual identity that has to express its positioning as a “smart fashion brand”. The redesign includes a simplified wordmark logo and a new visual language which have been unveiled as a part of a promo campaign presenting the brand’s fashion tendencies for Spring 2023.   Founded in 1986, Bonprix has long been one of the most successful fashion retailers in Germany and abroad. Headquartered in Hamburg, the company has a staff of 3,700 and nearly 15 million customers in 30 countries. Initiated by Otto Group, the parent company of the brand,…

The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk’s unexpected move disappointed many users and raised concerns about the future of the social network. Amidst this backdrop, few people recall an interesting fact related to the short blog service – the existence of Bluesky, a twin of Twitter on the web. Bluesky was launched in 2021 by Twitter’s former CEO Jack Dorsey and software developer Jeremie Milller. It operates on a decentralized social network protocol and has been in test mode, with user sign-ups limited to pre-applications. Initially, Bluesky served as the name…

While announcing new desktop and monitor models for its Omen gaming line-up, HP has unveiled the brand’s new logo that should symbolize the developing of the company’s gaming direction. Omen derives from Voodoo, a luxury computer brand acquired by HP in 2006. Although the company gave a new name to the brand, it left the Voodoo logo unchanged then. Keeping the “tribal mask” diamond meant the continuity of the VoodooPC technology including water cooling and top Nvidia video cards. Later, HP refreshed Omen’s logo by putting the Voodoo mask in white into a red-to-white gradient square. But new times requires…

Jaguar Land Rover, a car brand owned by the Indian automaker Tata Motors, has received its first-ever corporate logo. According to an official press release, the new visual identity is the next step as part of the Reimagine strategy, while reflecting the company’s ambition in the luxury car segment. Tata Motors acquired two separate brands Jaguar and Land Rover in 2013 and merged them into one company. In 2021, Thierry Boloré, who was the predecessor of the current JLR head Adrian Mardell, presented a new electric strategy for the company for the coming years. By launching the Reimagine program, the…

As part of the preparation for the United States Semiquincentennial, the nation’s 250th anniversary to be celebrated in 2026, the America250 Commission has unveiled a special logo for this event. Created by the prominent design studio Chermayeff & Geismar & Haviv, the anniversary symbol aims to “help people engage with a national celebration at a crucial moment.” It is worth mentioning that the presented design is not the first attempt at creating a Semiquincentennial logo. In 2022, the organizational commission adopted an emblem featuring the number 250 in a currency-style typeface. However, this design was later deemed unsuitable for display…

The collapse of the Premier Hockey Federation in July 2023 was a disappointment for many fans. Fortunately, a month later, the league’s former players and managers were able to agree on creating a new women’s hockey competition under the name of the Professional Women’s Hockey League. PWHL will include six teams from the United States and Canada, with the inaugural match scheduled to take place in January 2024. As part of the launch preparations, the new league has recently unveiled its logo. The fact that PWHL is a new competition gives it some advantage in terms of branding, as it…

Joget Inc. is a company developing an open source workflow application platform. Launched as a project on Sourceforge.net, it has eventually evolved into a serious business. Having moved to Columbia, Maryland, in 2014, the company started a new chapter in its history. Offering its flagman application development platform Joget Workflow, which has been downloaded over 200,000 times, Joget Inc. created a community of more than 10,000 members. With business model transformation and new workflow digital solutions, Joget has recently presented a new logo that reflects the company’s growth and pays a tribute to its Malaysian origins. As Joget itself was…