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In a world where digital platforms battle fiercely for attention, the branding of a cryptocurrency exchange is not just about good looks. It’s a subtle dance of psychology, trust and market presence. Let’s dive into how the visual identity of these digital marketplaces plays a crucial role in their success, and yes, this includes keeping an eye on the updated Bitcoin price. Exploring the visual evolution of cryptocurrency exchanges From their nascent days, cryptocurrency exchanges have undergone a significant transformation. Initially, the focus was purely on functionality, often at the expense of user interface (UI) and experience (UX) design. Early platforms…

Started from a bet between two close friends in 2000, AO (formerly known as Appliance Online) has grown into the largest online household appliance retailer in the United Kingdom. In the 2010s, the company was strongly expanding its activity in Germany, the Netherlands and France. Seven years ago, it rebranded as ao.com and received a logo featuring its lowercase initials and a semicircle that made it look like a smiling face. Although its visual identity was quite recognizable, the company felt that it’s a bit dated, making the business lost amid its competitors. To carry out a “long overdue facelift”…

Enjoying a decent sales growth over last two years, Petco has large-scale business plans with a more orientation toward health care for pets. The pet retailer already announced it would expand its chain of veterinarian clinics up to 140 locations by the beginning of 2021, and the process will likely be continued. Aiming to establish itself as a solid pet health care provider, Petco has recently rebranded itself as “Petco, The Health + Wellness Co”, replacing its cat and dog logo with a new one featuring only the company’s new name. However, the brand overhauling faced a harsh criticism. Mews…

Microsoft is currently developing the The logotype features a vertically-oriented word “Series” along with a big “X”. Having a laconic design, it reminds of some design solutions for the Xbox 360 as well as the Xbox One with a similar splits in the “X”. However, the Xbox Series X’s strokes are thicker and the gaps are larger. While the new logo follows the Xbox’s recognizable style, the slight changes in it tells that the Series X will differ from its predecessor. At the same time, the emblem can give a hint how the logotype for the Xbox Series S should…

Established in 2007, The goal of the rebranding carried out by Koto was to transform the platform so that it could be something more than just a source of information and become a community for real job interviews. To reach this goal, Koto was collaborating with graphic designer Josep Puy. Together they created a library of images, many of which are animated, intended to express Glassdoor’s basic principles. The new Glassdoor logo, according to Koto, focuses on the company’s “Real work talk” positioning. In other words, the company’s name is in the center of the conversation, which is illustrated by…

The Brazil brand comes back to the iconic design of 2005. The relaunch includes a campaign to reposition the brand and announce some plans in the new political cycle. Its main goal is to present Brazil as a multinational and multicultural country made up of different forms, ecosystems, rhythms, and colors. A country with clear prospects, which aspires to confirm its commitment to stable development. In this new stage, the Brazil brand is abandoning “nationalism” in terms of visual identity, which has been over the last four years under the rule of Jair Bolsonaro – a fact that may become…

Established after the merger of Glaxo Wellcome and SmithKline Beecham more than 20 years ago, The GSK assets include such well-known brands as Sensodyne, Otriven, Voltaren, Odol as well as anti-AIDS medicines, remedies against breast cancer, and other treatments down to anti-smoking patches. As a part of a management reorganization, the corporation’s Consumer Healthcare division is designated to be managed by a separate company called Haleon. Reflecting the changes GSK has experienced in the past twenty years, the new look of the company is now adapted to highlight this “dramatic shift” on the visual level, according to a GSK statement….

Officially founded in 1833, Glengoyne is a popular Scottish brand producing different malt whiskies with an average age of 25 years. Such a long aging of the whiskies corresponds to one of the principles of the Glengoyne distillery – deliberation – that formed the basis of the company’s new visual identity. The renovated look of Glengoyne was forged by the Bristol-based design agency Taxi Studio. According to the studio’s head Karl Wills, the process of the design revamping can be called a “respectful rejuvenation”, being based on the distillery’s motto “unhurried” as it reflects how the company takes care of…