Blog

FIFA has recently presented a logo and a slogan for the next Women’s World Cup that will take place in Australia and New Zealand in 2023. According to the football association, the logo and the whole brand identity symbolize not only the fact that the world’s best teams will be brought together in one place but also the spirit and values of the two host countries. In June 2020, FIFA announced that Australia and New Zealand would share the 2023 Women’s World Cup. The event will be the first women’s world football championship that will be held in the southern…

La Liga de Beisbol Profesional Roberto Clemente (LBPRC) has unveiled its new logo. While refreshing the image of the league, the new insignia honors Roberto Clemente, a legendary baseball player who played in Puerto Rican teams as well as MLB’s The change of the emblem was initiated by the president of the LBPRC board of directors Jose Julio Feliciano, and unanimously approved by its members. As the league’s president Juan A. Flores Galarza said, the main goal of the logo is to pay tribute to Roberto Clemente and the number 21 — Clemente’s symbol – with which he became one…

Founded in 2004, Omlet is a British brand involved in the production of various breeding and care devices for chickens, rabbits, guinea pigs, and other domestic animals and pets. In fact, the business originated as a graduation project by four students at the Royal College of Arts in London, UK. They started with a chicken coop model called Eglu, which has already sold 150,000 units. Omlet’s success is rooted in research that addresses questions like “Can my chickens go outside while I stay indoors?”, “How high can my cats climb?”, or “Is this rug truly comfortable for my dog?”. These…

Enjoying a decent sales growth over last two years, Petco has large-scale business plans with a more orientation toward health care for pets. The pet retailer already announced it would expand its chain of veterinarian clinics up to 140 locations by the beginning of 2021, and the process will likely be continued. Aiming to establish itself as a solid pet health care provider, Petco has recently rebranded itself as “Petco, The Health + Wellness Co”, replacing its cat and dog logo with a new one featuring only the company’s new name. However, the brand overhauling faced a harsh criticism. Mews…

The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk’s unexpected move disappointed many users and raised concerns about the future of the social network. Amidst this backdrop, few people recall an interesting fact related to the short blog service – the existence of Bluesky, a twin of Twitter on the web. Bluesky was launched in 2021 by Twitter’s former CEO Jack Dorsey and software developer Jeremie Milller. It operates on a decentralized social network protocol and has been in test mode, with user sign-ups limited to pre-applications. Initially, Bluesky served as the name…

Three Asian countries – Japan, Indonesia and the Philippines – will host the 2023 FIBA Basketball World Cup. While we have three years before it, the world’s basketball association has already unveiled a logo for the event. The central element of the upcoming championship’s emblem is the Naismith Trophy, a traditional award of the FIBA Basketball World Cup. The trophy is depicted inside a sideways heart in whose curves we can make out the number 23 which refers to the year of the event. According to FIBA’s press-release, the heart was chosen to be a symbol of the passion for…

Covering nearly 280 sq miles, Norfolk Coast is a so-called area of outstanding natural beauty. Designated for conservation 55 years ago, this protected landscape, located in Norfolk County, Eastern England, includes some sites that are of interest to biologists through its natural reserves. Besides, Norfolk Coast is a popular recreational destination, welcoming four million tourists annually and generating almost £300 million, which makes up a fair share of the local economy. Norfolk Coast Partnership, a managing body for the area, has recently presented a new visual identity for this natural brand, created by London-based design studio Lantern. The refreshed Norfolk…

Last year, technology company Match Group replenished its dating app family, which includes Stir’s campaign, according to a press release, will include posters featuring real single parents. Such storytelling with playful slogans is going to encourage other single people with kids to find a match. The campaign emerges alongside the online service’s fresh branding, created by the New York-based studio The Working Assembly, which includes a new app design as well as a new logo distinguished by flexible and fluid graphics. Although the original Stir logo was executed in a rather kinky style, characterized by sharp angles and curved lines,…