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Founded in 1835 by Sir Henry Thomas De la Beche, the British Geological Survey is the world’s oldest institution for geoscientific researches. The organization’s competences include giving advices to the government of the United Kingdom on all issues of the geological science, and also informing people about matters of geology. To refresh its look, the BGS has recently rolled out a new visual identity that, according to a press-release, is intended to reflect a safer environmental future. To draw up its new brand, the BGS collaborated with ThreeRooms, a Nottingham-based design agency, that had excellently figured out the way to…

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

The redesign has been carried out by the New York-based design studio Franklyn and aims to redefine and expand the assets of WeWork, which could co-exist with the pre-existing things, not changing the image of the company. While WeWork’s previous branding by GretelNY partly included a colored design for the logo and other visual elements, the new look features a black-and-white version of the logo only. This formal solution, according to the company, seeks to make the brand more consistent in different contexts, whether in digital apps or physical signboards. The project is also concerned with improving and stylizing the…

The creators of 1000logos.net, the largest and most popular web portal on logo history, have released a new app game in which you can check how well you know the emblem of the world’s brands and companies, and how thoroughly you studied the content of their website. The new game is released in both iOS and Android versions. Now you can test your knowledge of brands and their logos by playing 1000 Logo Quiz, an app with more than 3,000 puzzles in which you have to guess the logos of brands from different fields, including cars, fashion, food products, and…

A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…

As one of the world’s leading players in the tourism industry, Germany’s TUI Group is striving to broaden its range of offerings and destinations. In line with this objective, the company has introduced a sub-brand intended to establish a presence in the luxury hotel market. Named The Mora, this establishment situated in Zanzibar is centered around a concept of hospitality that aims to offer travelers more than just a change of scenery. Additionally, the brand is positioned as a source of energy that caters to individuals in their own unique ways. Set to open in spring 2024, The Mora targets…

Microsoft is currently developing the The logotype features a vertically-oriented word “Series” along with a big “X”. Having a laconic design, it reminds of some design solutions for the Xbox 360 as well as the Xbox One with a similar splits in the “X”. However, the Xbox Series X’s strokes are thicker and the gaps are larger. While the new logo follows the Xbox’s recognizable style, the slight changes in it tells that the Series X will differ from its predecessor. At the same time, the emblem can give a hint how the logotype for the Xbox Series S should…

The Australian brand Black Star Pastry is a good example of how a local pastry becomes a worldwide food icon. Amid a craze for its cakes, which New York Times called “the world’s most instagramable”, the company felt the need to adjust its strategy to its rapid growth. Such swift changes are not uncommon in today’s social media era, but a business has to build its brand strategy thoroughly in order not to be trapped by immediate success. So, approaching the issue seriously, the Australian bakery applied to the Melbourne-based Ongarato Studio and Japanese illustrator Noritake to create a “graphic…