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Last year, the Kansas City Area Development Council announced plans to change the city’s regional brand. Different concepts of it were discussed during several months. Finally, the organization settled on the KC Heart depicted on the branded t-shirts of the apparel company Charlie Hustle. KCADC had some doubts that Charlie Hustle would agree to make its brand a logo for the city, but Chase McAnulty, the company’s CEO, accepted a collaboration proposal from the organization with great pleasure, and after an agreement had been signed, Kansas City’s new emblem was presented to the public. According to the agreement, the city…

The German fashion retail company Bonprix has updated its visual identity that has to express its positioning as a “smart fashion brand”. The redesign includes a simplified wordmark logo and a new visual language which have been unveiled as a part of a promo campaign presenting the brand’s fashion tendencies for Spring 2023.   Founded in 1986, Bonprix has long been one of the most successful fashion retailers in Germany and abroad. Headquartered in Hamburg, the company has a staff of 3,700 and nearly 15 million customers in 30 countries. Initiated by Otto Group, the parent company of the brand,…

On April 3rd, France’s top football division, Ligue 1, unveiled its new logo, set to officially represent the league from the 2024/2025 season. The reveal coincided with the end of the competition’s sponsorship deal with Uber Eats. This identity shift signals a fresh era for Ligue 1, opting for a sleeker, more contemporary design. McDonald’s is announced as Ligue 1’s upcoming sponsor, with the competition moving away from the green hexagon introduced in 2020 to a simpler yet elegant emblem combining a “1” and an “L.” This new logo features a modern, stylized typeface. By updating its visual symbol, Ligue…

Since 2008, Danish brewing giant Carlsberg offers cider beverages under the brand Somersby. Initially, the Somersby cider of 4,5% abv was being sold in Danmark, then the brewing company gradually introduced its product in 46 countries across the globe. For a better marketing, Carlsberg created a special story saying that the branded cider was invented by English lord Somersby who supplied his excellent beverage for the Royal court. Recently, Somersby has received a new identity forged by Elmwood, a design company headquartered in Leeds, UK. While working on this “juicy challenge”, the designers proceeded from the idea of joy and…

Following Pepsi, another soft drink brand has changed its logo. The famous In fact, Coca-Cola, the brand’s owner, is trying to build a synchronous and global identity on a new stage of its journey. Within this purpose, Fanta’s look was remastered by Jones Knowles Ritchie, a design agency known for its work with big food & drink brands. The rebranding resulted in a logo distinguished by cornered typography, keeping only blue and white as brand colors. Besides the orange, the Fanta logo has also ditched the green leaf. These two elements have been customary features of the emblem since 2008….

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

Last year, the Minnesota legislature initiated the change of the state flag. The final version was selected by a special flag commission on December 19th, 2023, and publicly presented on the first day of the new year. Given the controversies surrounding Minnesota’s previous banner, including issues with the depiction of a Native American and excessive graphic elements, the new flag is truly something special. The redesign process in the Democrat-run state was also unique, taking only three and a half months. Over 2,500 drafts were submitted to a flag redesign competition. The final stage included six designs selected by the…

This summer, Aston Villa is currently owned by NSWE Group, a venture company of Egyptian billionaire Nassef Sawiris and American tycoon Wes Edens. Early this month, the club welcomed Unai Emery as its new head coach. So it is aiming at achieving new heights in England’s Premiere League, and that has to be confirmed by the AV redesigned look. Essentially, Aston Villa’s rebranding is based on a survey from the club’s members and holders of season tickets. It gave some ideas for two design lines, developed by a professional designing team in cooperation with the so-called Fan Consultation Group, which…