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Tiger Woods launches his own brand, breaking with Nike
Tiger Woods launches his own brand, breaking with Nike

In anticipation of the Genesis Invitational golf tournament, Tiger Woods unveiled his new apparel brand. Thus, Nike’s Swoosh has been replaced with a “striped tiger” in the personal history of the golf star. Each of the 15 stripes represents a major title that Woods has won in his career. Last month, Tiger Woods announced the end of his 27-year-long partnership with Nike. The news sparked speculation about the athlete’s next move after ending one of the most lucrative endorsements in sports history. Now, we know what Woods was hinting at when he tweeted “See you in LA” a month ago,…

Mexico’s Telcel updates its logo for the first time in 30 years
Mexico’s Telcel updates its logo for the first time in 30 years

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…

Ottawa Senators bring back old logo slightly altered
Ottawa Senators bring back old logo slightly altered

Last week, the According to Eugene Melnyk, the franchise’s owner, while restoring the side-view depiction of the Roman legatus, the Senators are returning to their roots. This emphasizes that the team has strong heriage, and their goal is to build something new and bold on it and to start a new chapter in their history. The revived logo still features a couple of small details that distinguish it from the vintage Senators emblem. The legionary now has a gold cape instead of the red one that was in the original version – probably, the change was done to look more…

Danaher: A poweful asset for a global leader
Danaher: A poweful asset for a global leader

Established in 1984 by brothers Steven and Mitchell Rales, Danaher is an American company manufacturing commercial, industrial, and medical products. Through a number of mergers and acquisitions, Danaher is essentially a conglomerate that has implemented advanced business strategies and principles, such as Kaizen, a philosophy focusing on continuously improving all functions of manufacturing. Ahead of its 40th anniversary, the company has updated its visual identity, collaborating with the multinational design agency Lippincott. For the new Danaher identity, the agency took an original approach, which is expressed by the slogan “Innovation at the Speed of Life”. According to the design team,…

The Netherlands’ mobile carrier reborn as a new brand
The Netherlands’ mobile carrier reborn as a new brand

The Dutch mobile carrier T-Mobile, a former subsidiary of Deutche Telekom in the Netherlands, is carrying out a rebranding. From now on, the company will operate under the name of Odido. This change, however, appeared to be unexpected for many, raising some questions. While the company used light red in its previous visual identity, the rebranded Odido now maintains a bright and bold color palette. In addition, the brand’s simplified forms implemented in the new logo demonstrate a serious approach. Interestingly, the new name is a palindrome, a word that you can read the same backwards as forwards. According to…

Unlocking the Power of Visual Storytelling: How Stickers Enhance Your Content
Unlocking the Power of Visual Storytelling: How Stickers Enhance Your Content

Capturing the attention of an audience has become more challenging than ever. To stand out in the crowded online landscape, it’s essential to leverage the power of visual storytelling. One effective tool in your arsenal for creating engaging content is the use of stickers. Why Stickers Enhance Content Stickers, in particular, have gained popularity for their ability to convey emotions, add humor, and enhance the overall aesthetic of content. It is simple to create your personalized stickers using an image outliner by Vista Create tool provider.  Visual Appeal: Stickers add an extra layer of visual appeal to your content. Whether…

NASA returns its worm logo to space
NASA returns its worm logo to space

After 28 years, NASA brings back its worm logo that was used from 1975 to 1992. This iconic emblem will be drawn on the side of the SpaceX Falcon 9 rocket that planned to be launched to the ISS in May. The revival of the worm emblem is connected with the fact that the Falcon 9 is the first manned space mission to launch from the Cape Canaveral since 2011. While American astronauts have been sent to the International Space Station by the Russian Soyuz rockets from the Baikonur space port for nine years, the new old NASA logo is…

BMW introduces new logo, first update in 23 years
BMW introduces new logo, first update in 23 years

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

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