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Growth of waste is one of the biggest issues of the present. According to some researches, the most quickly increasing waste stream today is electronic waste (or e-waste). Over 50 million tonnes of e-waste are produced in the world every year, but less than one fifth of it is designated for recycling. To draw public attention to the problem, Material Focus, a British organization advocating electronic waste recycling, has introduced a logo that is supposed to mark e-products to be recycled. The logotype is a result of Material Focus’ cooperation with the London-base design studio Truant, established as a part…

The British confectionery company Cadbury has updated its logo for the first time in fifty years. The redesign that comes along with a new packaging for the brand’s Dairy Milk chocolate bar is a part of the rebranding program launched a year ago. Cadbury’s iconic logo, however, hasn’t been changed much. Derived from the signature of William Cadbury, who was a grandson of John Cadbury, the brand’s founder, the emblem has received a finer design with straight lettering. Apart from the thinner letterforms, it is distinguished with a loop in the “b” from the old logo. According to the official…

One of the oldest art schools in the United States, the Massachusetts College of Art and Design (MassArt), is going to launch its own museum. The MassArt Art Museum, or MAAM, is planned to be opened in February 2020 on the territory of the college campus. Projected as a “kunsthalle”, a museum without a permanent collection, MAAM, according to Lisa Tung, MassArt’s executive director, will be a unique gallery for the contemporary art in Boston, a place where visitors will be able to see the works of modern artists. Forming MAAM’s identity, the administration of MassArt started collaborating with the…

Aston Martin’s iconic wings are ready for a new flight in 2022 as the brand is aiming to be increasingly competitive in the new conditions of the luxury car market. This plan is going to be implemented under a revised branding. To refresh its visual identity, including a logo, the British car maker hired Peter Saville, one of the UK’s prominent designers. The famous wings were first adopted as the car maker’s logo in 1927, and the new version is the eighth overhaul of the emblem in Aston Martin’s history. The logo’s modern structure was created by SCH Davis in…

Honda has announced that its new models will feature a redesigned “H” logo. This innovation is set to debut in 2026 when the Japanese automaker releases the next generation of 100% electric vehicles. Many car brands are opting for new visual identities, and Honda’s new design is particularly intriguing as it incorporates elements from the company’s original 1961 logo. The trend of incorporating old features into new logos has been observed in recent times, with brands like Pepsi, Blueberry, and Barbie following suit. With the revamped Honda emblem, the brand has eliminated the border that once framed the “H” and…

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he launched a tennis academy under his own name, supported by Spanish telecommunications provider Movistar. The academy teaches young people to play tennis in the spirit of Nadal’s path to success. Now, Rafa himself and his institution with other related activities seem to become a real brand, maybe, following the way of René A good sign of Nadal’s brand-oriented direction is the new visual identity of the Rafa Nadal Academy, celebrating six years of its existence. Although the general design of…

While some images of Buick’s new badge, in black and white, leaked on the web about two months ago, the company is now announcing the renovation officially. Refreshing its brand identity, Buick reworked the iconic “tri-shield” which is rooted in the family crest of the brand’s founder, David Dunbar Buick. In the new iteration, the shields were re-arranged horizontally, departing from the clearer heraldic style of the previous diagonal layout. In addition, they were remarkably reshaped, having apertures inside with borders colored in Buick’s traditional red-white-blue gamma. Placed with some spacing between them, the elements will be depicted without the…

The Edmonton Eskimos, playing in the Canadian Football League, have rebranded as the Edmonton Elks. Renaming themselves, the team meets numerous requests from indigenous people’s organizations arguing that the “Eskimo” has a controversial connotation. Alongside the new name, a new logo has been presented as well. The rebranding process began last November when then called Eskimos launched an online campaign, asking people to choose a new name for the team. In four months, a list with more than 2000 proposed names was shortened to seven. A final survey among the club’s players, couches, stakeholders and fans, with some advice from…