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Early this year, General Motors presented the GMC Hummer EV in a series of teasers. According to the corporation, the revived Hummer is going to be an SUV (a truck version is also expected) powered by an electric engine that was reflected in the “EV” standing for “electric vehicle”. The car’s release was expected to take place in late May, however, due to the COVID-19 pandemic, it was postponed until this autumn. Amidst the lack of information about the new Hummer, car enthusiasts catch any news making the image of the upcoming vehicle clearer, and recently, it has been complimented…

When the Canadian Energy Center, an organization advocating oil & gas industry safety, had unveiled its new logo in a tweet this Thursday, it called forth a backlash. It turned out that the CEC emblem is similar to the logotype of a US software company. On Tweeter, users noticed that the Canadian agency’s white dimensional blocks on a blue field is a copy of the patern in green used by the Boston-based Progress Software Corp. Informed of that, the US company thanked those who drew their attention to CEC’s new logo, saying they would be looking into this issue. Meanwhile,…

Founded in 1939, EFE is a Spanish news agency that is the world’s fourth-largest wire company after Associated Press, Reuters, and Agence France-Press. The media corporation manages press, radio, TV, and web services. Having a staff of nearly 3,000 employees, EFE operates in 120 countries. To refresh its corporate image and emphasize its position in the global media industry, the agency has launched a new brand logo reflecting steadfastness, dynamism, and modernity. This is the fourth EFE logo update in the 83-year history of the company. According to the agency’s president Gabriela Cañas, the rebranding has been a natural process,…

Founded in 2001, the Superior International Junior Hockey League has rolled out its new logo and 20th anniversary emblem. As the league’s previous insignia, the new one unites the patterns of the US and Canada flags as the junior A circuit brings together teams from both countries. Introducing SIJHL’s new logo, Darrin Nicholas, the league’s commissioner, said that 20-year journey is a good reason to bring some changes into the visual identity of the league. For the rebranding, the league’s management held a competition among local designers and artists associated with SIJHL and the teams. And it was won by…

Established in 1982 to create a cultural alternative to BBC and ITV, According to Luke Powell, Pentagram’s creative director, Channel 4 had conducted research, defining what and why should be changed in its image to visually correspond with technological innovations, before it applied to the studio. One of the most important things for the broadcaster was to improve the recognizability of the Channel 4 content no matter on what platform people are watching it. Another priority of the channel for the rebranding was to “maintain the creative spirit inherent to Channel 4”. As 4creative’s head Lynsey Atkin explains, the agitational…

Founded in 1955, Independent Television News is a British television production company that operates three news channels, including ITN’s new look was developed by London-based Rudd Studio and Undivided design agency. Working on the company’s visual identity, the joint designing team was keeping in mind ITN’s reputation as an independent and accurate news agency that pioneered much of the world of news. Based on research among the company’s staff and customers, a new brand positioning was created, under the slogan “Truth to Life” which reflects ITN’s shift to more diverse content including factual, entertainment, and corporate production. Feeling that the…

Having 22 Grand Slams on his account, Rafael Nadal is the most titled tennis player in history. In 2016, he launched a tennis academy under his own name, supported by Spanish telecommunications provider Movistar. The academy teaches young people to play tennis in the spirit of Nadal’s path to success. Now, Rafa himself and his institution with other related activities seem to become a real brand, maybe, following the way of René A good sign of Nadal’s brand-oriented direction is the new visual identity of the Rafa Nadal Academy, celebrating six years of its existence. Although the general design of…

Formerly named Royal Pavilion & Museums, Brighton & Hove Museums is a governing body for six historic and artistic sites located in Southern England. Changing its name, this part of the Brighton & Hove Council has adopted a new visual identity focusing on the ampersand as a symbol of unity and inclusiveness. Actually, the Brighton & Hove Museums branding project started from the update of the organization’s website. Baxter & Bailey, a local design studio that was commissioned for it, proposed to completely renovate the look of BHM with proper architecture and visual guidelines. As Brighton & Hove is the…