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The State of Ohio has updated its tourism brand, bringing back a slogan that was used back in the 1980s-1990s. The announcement took place this Wednesday when the state was celebrating Tourism Day. The new visual identity is hoped to attract new visitors and businesses. Located in the US Midwest, Ohio is the seventh-most populous state, with a population of 11.8. In the state’s new brand identity, the new old tagline “Ohio, The Heart of It All” is as important as the logo which conveys a retro-feeling of the 1950s through the typography. It replaces the slogan “Find it here”…

In late 2011, Queen Elizabeth II knighted Jony Ive had worked at Apple for 27 years, creating, among other things, Bondi Blue, a shade of blue, that was used for the back of the legendary iMac introduced in 1998 — a turning point in Apple’s history. The forms of iPhone and MacBook Pro owe to Ive, too. In 2019, he left the company to start his own business with LoveForm, a team of creative people working in different directions. The coronation emblem designed by Ive and LoveForm will officially be presented during the festivities in May, including the coronation service…

While the Play symbol still consists of four sections in different colors, it has been somewhat altered. First of all, its corners are rounded now, making the emblem softer. The four parts have been redrawn and adjusted as well, having less space for blue which was dominating in the previous version. Thus, the other sections have received more space, while the general design is more proportional. The logo looks flat as the subtle gradient was removed. The logo redesign comes with other brand elements featuring the same rounded corners and colors as the main emblem. This solution makes the Google…

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…

The first race of Formula 1 took place at the Silverstone Circuit on May 13th 1950. The event that featured 23 was won by Giuseppe Farina for the Alfa Romeo team. While going to celebrate its 70th anniversary in 2020, on the first day of the new year, the F1 Administration released a statement presenting a new logotype marking 70 years of the FIA F1 World Championship. The main anniversary logo represents the number “70” designed in the “racing track” style of the official F1 emblem. It is accompanied by the stylized lettering “BORN 1950”. Another version is a combination…

After acquiring Described as a “disaster” and a “perfectly awful branding” on the web, the emblem resembles a 1980s-style design as if it was taken from the Strange Things series. Given the mass layoffs that have been in Twitter in the last two months, this logo may have been created by an external design group. Or perhaps, it was compiled by a neural network like Midjourney or DALL-E 2 that are talked about so much lately. Maybe, we’ll never know who forged Twitter Blue’s logo, but anyway, it would be foolish to think that it was carried out by Musk…

Founded in 1985, the Dutch fashion brand Scotch & Soda is betting on its brand-new design and refurbishment concept for its stores, as a part of its new expansion strategy. The facades of some Scotch & Soda boutiques have already been decorated with the label’s remastered logo. The first sketches of the company’s new logo were presented last spring. Now, when Scotch & Soda is adding new stores to its over 200 facilities across the world, the brand’s facelifted look is more visible. The fashion label’s collection includes men’s, women’s and  children’s clothing as well as sun glasses, fragrance and…