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Tirlán: The land of abundance
Tirlán: The land of abundance

Launched in 2017 as a joint venture, Glanbia Ireland has been known as a dairy and agriculture ingredients brand backed by a co-operative of Irish farmers. Gaining independence from Glanbia, a global nutrition group, the co-op has rebranded as Tirlán, unveiling a new brand identity rooted in its Irish heritage. The co-op’s branding was completely created by the prominent design agency Siegel+Gate that started from naming. Figuring out that the company needed a original and self-standing identity, the developing group proposed the name Tirlán as a combination of Irish words “Tir” meaning land and “Lán” for full. So, it can…

Train your memory with 1000 Logo Quiz
Train your memory with 1000 Logo Quiz

The creators of 1000logos.net, the largest and most popular web portal on logo history, have released a new app game in which you can check how well you know the emblem of the world’s brands and companies, and how thoroughly you studied the content of their website. The new game is released in both iOS and Android versions. Now you can test your knowledge of brands and their logos by playing 1000 Logo Quiz, an app with more than 3,000 puzzles in which you have to guess the logos of brands from different fields, including cars, fashion, food products, and…

Rebranding Chernobyl: Nuclear disaster site turns into tourism brand
Rebranding Chernobyl: Nuclear disaster site turns into tourism brand

35 years have passed since a reactor exploded at the Chernobyl nuclear power plant, resulting in the worst nuclear disaster in history. Meanwhile, more and more people visit the exclusion zone including the ghost city of Pripyat near the NPP every year. Although the Covid-19 pandemic has slowed down this trend, the government of Ukraine is trying to breathe life into the disaster site by all means including creating a logo. Since 2011, tourists are allowed to visit the Chernobyl area covering 4300 sq km. Although the radioactive pollution still prevents people from living here, short-time tours are safe, according…

Monterey Bay Aquarium updates its idenitity, celebrating the 40th anniversary
Monterey Bay Aquarium updates its idenitity, celebrating the 40th anniversary

The Monterey Bay Aquarium, located in Monterey, California, is one of the leading environmental, educational, and research institutions in the U.S. Opened in 1984 in a former industrial building, the public aquarium is home to a large number of sea creatures, providing its visitors with an amazing and educational experience. Apart from showcasing its natural collection, MBA is actively involved in ocean life protection, conducts research in the field of sea biology, and develops educational programs that address environmental issues threatening the ocean. Approaching its 40th anniversary, the institution is currently refreshing its visual identity, collaborating with branding specialists from…

WTA updates its logo, launching a storytelling campaign
WTA updates its logo, launching a storytelling campaign

With a number of tournaments canceled due to the coronavirus pandemic, the Women’s Tennis Association has entered the off-season. The organization is using this time to change its look by rolling out a new logo and launching the WTA For The Game campaign. Presenting its new visual identity, WTA is returning to a player theme. Before the current oval emblem had been introduced in 2010, the organization’s logo represented a black silhouette of a female tennis player hitting a ball. The new WTA insignia, carried out in blue, showcases a player in a serving posture that, according to the association’s…

Mexico’s Telcel updates its logo for the first time in 30 years
Mexico’s Telcel updates its logo for the first time in 30 years

Launched in 1989, Telcel is a leading Mexican wireless telecommunications company. Currently, Telcel’s cellular network covers over 73% of the country’s geographical area. Recently, the company updated its visual identity by removing the iconic phone symbol that had been present since its inception and redesigning the wordmark. Although Telcel made its appearance in the late 1980s, its roots can be traced back to 1981 when it became Mexico’s first mobile radio service, providing phone connections in cars. Presently, the provider boasts 83 million users and an annual turnover of $12 million. Interestingly, the company has a long history predating the…

Pentagram creates new brand identity for Virgin Money
Pentagram creates new brand identity for Virgin Money

Being one of the The starting point for the new look of Virgin Money was the company’s desire to tell it’s not just a part of Virgin, but maintains the basic values of the group and brings them into the financial sphere. Influenced, among other things, by VM’s merger with CYBG plc, the new identity includes a logo featuring a custom typeface, the red brand color and icons which will be used on the brand’s digital platforms. The distinctive feature in the Virgin Money logo is the “M” with a loop making, according to the studio, a balance of hard…

Bauer Media Group rolls out breakthrough identity, signaling its global status
Bauer Media Group rolls out breakthrough identity, signaling its global status

Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate, the business group owns and operates over 1000 magazines and electronic products, as well as more than 50 TV and radio channels in Germany and abroad. Adapting to contemporary market conditions, BMG recently unveiled its new visual identity, which celebrates diversity and aims to inspire and enrich the entire community. With its headquarters in Hamburg, Bauer Media Group has a workforce of nearly 15,000 employees across 18 countries. Under the leadership of Yvonne Bauer since 2010, the corporation is gradually…

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