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Slipping from   Indeed, the presented logo features a specific form of an eagle’s head and wings overhanging stylized letters “S” and “C”, which cannot help associating with fascist iconography. “The new logo of Spezia seems, so to say, too Nazi”, a Twitter user noticed. Nevertheless, the Ligurian club stated that “the logo was developed for all fans to take pride in”. However, the reaction from fans was not laudatory, according to Italian news agency Ansa. “Awful”, “looks like a Nazi symbol”, and “It’s an insult to our city’s history” are some of those critical comments that immediately appeared on…

The announced redesign is the most dramatic renovation in Nokia’s history. The brand’s logo representing an all-caps wordmark has been used unchanged since 1978. As the MWC 2023, held in Barcelona, is the first event’s edition after the coronavirus break, the company has chosen it to present its new face. Backed by the new corporate strategy, the brand identity has to reflect what the Nokia brand is now – “a B2B technology leader pioneering the future where networks meet cloud”. Expressing the present day’s image of Nokia, as the company’s press release says, the visual identity also conveys the renewed…

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…

Last week, the Mexican Football Federation (Federación Mexicana de Fútbol Asociación) presented its new logo at a special event at the Estadio Atzteca in Mexico City. The emblem came as a result of a strategic development plan the organization has been implementing over the last years. The association said the logo was created in collaboration with Founded in 1922, the FMF changed its logo several times throughout its history. The latest revision was in 2011 when the emblem’s basic structure, which is composed of an eagle, ball, and the Mayan calendar, was only slightly changed. The recent redesign is the…

Launched in 1998, If somebody expected it to be a kind of a wow factor, forget it. The new Bershka logo’s design still resembles those of the related brands. The wordmark is bolder now, showcasing more geometric and integrated typography. The redesign was carried out by Bershka’s in-house design team in cooperation with a Berlin-based studio that specializes in typography branding and works with the Dinamo Typefaces agency which has some experience in fashion branding. The graphic line of the project reminds us of the latest changes in the look of Inditex, Bershka’s parent body, which underwent a redesign last…

FIFA has recently presented a logo and a slogan for the next Women’s World Cup that will take place in Australia and New Zealand in 2023. According to the football association, the logo and the whole brand identity symbolize not only the fact that the world’s best teams will be brought together in one place but also the spirit and values of the two host countries. In June 2020, FIFA announced that Australia and New Zealand would share the 2023 Women’s World Cup. The event will be the first women’s world football championship that will be held in the southern…

Established in 1985, Massimo Dutti is a Spanish fashion brand that operates 782 stores in 72 countries. The company belongs to the Inditex Group, which also owns such popular brands as Zara, Pull&Bear, and Bershka. Massimo Dutti is known for its collections of women’s and children’s clothing, as well as perfumes. Rebranding itself with a new strategy, the brand has updated its image, including a new logo that can already be seen on the official website and social media. In November 2023, Inditex presented a new Massimo Dutti store model with a modern interior design, new sets of services, and…

The iPhone is already a computer in a smartphone with up to 1TB storage, a 48MP camera on the new iPhone 15 Pro Max, as well as tons of settings and notifications. But do you know the meaning and usage of all of them? Let’s say, what is the arrow next to the time on an iPhone? What if it indicates that someone can spy on you? It is possible to track phone number and locate you through apps or other technologies. So, let’s take a comprehensive look at what the location arrow means.  What Does the Arrow Mean on…