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While announcing new desktop and monitor models for its Omen gaming line-up, HP has unveiled the brand’s new logo that should symbolize the developing of the company’s gaming direction. Omen derives from Voodoo, a luxury computer brand acquired by HP in 2006. Although the company gave a new name to the brand, it left the Voodoo logo unchanged then. Keeping the “tribal mask” diamond meant the continuity of the VoodooPC technology including water cooling and top Nvidia video cards. Later, HP refreshed Omen’s logo by putting the Voodoo mask in white into a red-to-white gradient square. But new times requires…

Slipping from   Indeed, the presented logo features a specific form of an eagle’s head and wings overhanging stylized letters “S” and “C”, which cannot help associating with fascist iconography. “The new logo of Spezia seems, so to say, too Nazi”, a Twitter user noticed. Nevertheless, the Ligurian club stated that “the logo was developed for all fans to take pride in”. However, the reaction from fans was not laudatory, according to Italian news agency Ansa. “Awful”, “looks like a Nazi symbol”, and “It’s an insult to our city’s history” are some of those critical comments that immediately appeared on…

The announced redesign is the most dramatic renovation in Nokia’s history. The brand’s logo representing an all-caps wordmark has been used unchanged since 1978. As the MWC 2023, held in Barcelona, is the first event’s edition after the coronavirus break, the company has chosen it to present its new face. Backed by the new corporate strategy, the brand identity has to reflect what the Nokia brand is now – “a B2B technology leader pioneering the future where networks meet cloud”. Expressing the present day’s image of Nokia, as the company’s press release says, the visual identity also conveys the renewed…

Scottish Hockey, Scotland’s governing body for the sport of field hockey, has unveiled a new logo intended to refresh the image of the organization. The “look for the future” was forged by Michael Bremner Studio from Glasgow in cooperation with artist Erin Bradley-Scott. Developing Scottish Hockey’s visual identity, the designing team has carried out an all-embracing work including a survey among the sports institution’s members. As a result, they drew up an emblem focusing on the thistle, a national symbol of Scotland. While Scottish Hockey had the thistle on its crest more than 20 years ago, the new iteration can…

FIFA has recently presented a logo and a slogan for the next Women’s World Cup that will take place in Australia and New Zealand in 2023. According to the football association, the logo and the whole brand identity symbolize not only the fact that the world’s best teams will be brought together in one place but also the spirit and values of the two host countries. In June 2020, FIFA announced that Australia and New Zealand would share the 2023 Women’s World Cup. The event will be the first women’s world football championship that will be held in the southern…

It seems that Google is not alone in trying to unify the brands in terms of visual identity. This idea is likely supported by Facebook that has recently unveiled an updated logo for its Messenger app, as the design of the new emblem resembles the While the logo’s general forms, including the central bolt, have remained the same, the change concerns the logo’s coloring. Switching from blue to gradient of blue and pink with some orange hues, the icon really reminds of the colors of the Insta’s camera. Although an announcement from Facebook says nothing about the connection between the…

On July 30th, NASA launched the carrier rocket Atlas V as a part of the Mars 2020 mission. The rocket is carrying the Perseverance rover whose goal, among other things, is to explore the Red Planet to find an evidence of possible life in the past. As most of the NASA projects, the latest mission to Mars has its own logo created in cooperation with the New York-based design agency House of van Schneider. The name for the Mars rover was chosen by a vote from school students, and should reflect steadfast endeavors in explorations of Mars and outer space….

A brand is not only the product and label offered, but also the combination of all the visual components including the color palette, font, and the logo itself. In other words, a brand is the shell, the face of your business. People’s willingness to interact with you will depend on it since it’s the main indicator of uniqueness and personality. In today’s market, customers get exposed to new brands daily, so the logo has become a crucial part of the brand, as it works as a trigger for clients. A lot of brands fail to compete precisely because of their…