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Established in 1885, Boehringer Ingelheim is a German pharmaceutical brand that ranks among the top 20 companies in the global industry. This family-run business, headquartered in Ingelheim am Rhein, Germany, currently operates 142 offices worldwide and employs over 47,000 professionals. With the aim of enhancing its recognition and strengthening the connection with its target audiences, the brand has recently unveiled an updated identity. The redesign process was carried out in collaboration with the design studio Interbrand (Cologne/Berlin), while the international branding agency BBDO is responsible for executing a comprehensive relaunch campaign that will continue until April 2024. For the first…

To address social justice and racial equality issues, the insurance and financial company Many associate Mutual of Omaha with Wild Kingdom, a documentary television program which was initially broadcast on NBC from 1963 to 1971, and sponsored by the company. So, according to the insurer’s vice president Keith Clark, there wasn’t a problem to figure out a basic idea for a new logo – the developing group quickly determined it should be an animal-themed emblem. More time was needed to decide what animal had to be depicted. After a lot of considerations with elephants, bears and birds, the team eventually…

Many of the most beautiful landscapes in the United Kingdom are currently protected and supported by the National Association for Areas of Natural Beauty (AONB). The AONB status enables local and national authorities to combat biodiversity loss and, ultimately, global warming. However, the complex names associated with these protected sites have hindered effective communication. Recent research conducted by the governing organization revealed that only half of the British population is aware of these amazing places, despite two-thirds of them living within a 30-minute distance. In light of this, the association has undertaken a comprehensive design process to update its visual…

Launched in 1874, the Sydney Swans are an Australian rules football team playing in the Australian Football League. Until recently, the club used an emblem that featured the recognizable silhouette of the Sydney Opera House. However, in the wake of discussions about the rightfulness of using landmarks for logos and trademarks, the Swans have taken decision to change their own insignia. While the club’s old logo, along with the Opera House, included a swan, a big swan’s head is a main element of the new one. Although the famous symbol of Sydney was removed, we can still see a slight…

Founded in 1875, Bauer Media Group is one of the oldest publishing companies in Germany. Evolving into a multimedia conglomerate, the business group owns and operates over 1000 magazines and electronic products, as well as more than 50 TV and radio channels in Germany and abroad. Adapting to contemporary market conditions, BMG recently unveiled its new visual identity, which celebrates diversity and aims to inspire and enrich the entire community. With its headquarters in Hamburg, Bauer Media Group has a workforce of nearly 15,000 employees across 18 countries. Under the leadership of Yvonne Bauer since 2010, the corporation is gradually…

Almost a year ago, Fiat Chrysler Automobiles and French carmaker Groupe PSA signed a $50 billion deal launching a joint company called Stellantis. While the merger is expected to be completed in the spring of 2021, the management of this business project has unveiled a logo for the new brand. Actually, Stellantis had an emblem earlier, and the new iteration is a final touch on its visual identity before the company is completely formed. Based on the previous variant, the new logo represents a stylized wordmark distinguished with an “A” without a bar as well as “S”’s with peculiar curves….

Today, many brands have to express their identities through an increasing number of communication channels, including print, audio-visual, and digital media, with a soft and distinctive approach. In the conditions where expectations for brand strategy are higher, a redesign can be a really serious task. This can be seen in the case of Landor and the fresh brand of the design agency, which was previously known as Landor & Fitch. Established in 1941 by the famous designer Walter Landor, the agency is now a landmark in the world of branding. An iconic thing for the agency itself has been the…

In today’s digital era, where businesses constantly strive to fortify their brand presence and captivate audiences, the pursuit of innovative tools is unending. One such revolutionary tool gaining considerable traction is the CapCut creative suite. While widely recognized for its video editing prowess, CapCut’s expansive array of features extends beyond this domain, encompassing capabilities ideal for augmenting brand imagery and marketing collateral across diverse industries. This article delves into the multifaceted applications of CapCut, including its powerful speech to text functionalities, across various sectors. It explores the profound benefits this versatile toolkit offers to businesses aiming to elevate their brand…