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The renaming of Twitter to X in July 2023 caused quite a stir, as Elon Musk’s unexpected move disappointed many users and raised concerns about the future of the social network. Amidst this backdrop, few people recall an interesting fact related to the short blog service – the existence of Bluesky, a twin of Twitter on the web. Bluesky was launched in 2021 by Twitter’s former CEO Jack Dorsey and software developer Jeremie Milller. It operates on a decentralized social network protocol and has been in test mode, with user sign-ups limited to pre-applications. Initially, Bluesky served as the name…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…

Launched in 2006, Actually, the Roblox emblem didn’t change much, representing a fresh vision of the iconic Roblox wordmark, according to the company. The aperture in the first square-like “O” has become bigger, while the second square-formed “O” has been replaced with a round one. As Roblox CEO David Baszucki said, the updated emblem showcases custom letterforms that are perceived as lighter, reflecting a more modern aesthetics. Having a classic form now, the second “O” makes a contrast with the first “O” whose slope was adjusted, saving the distinct character of the logo. While the platform’s logo has received minimal…

Established in 1786, Demel, a pastry shop and chocolaterie, is a renowned gourmet and cultural attraction in Vienna, Austria. During the 19th century, this place gained immense popularity among the Austrian aristocracy, including Empress Elisabeth (known as Empress Sisi), earning it the prestigious title of Purveyor to the Imperial and Royal Court – Kaiserliche und Königliche Hofzuckerbäcker. In an effort to enhance its digital presence, Demel recently launched an online store and introduced new takeout packaging, prompting the company to revamp its visual identity. Throughout its rich 200-year history, Demel has amassed numerous packaging designs and graphic applications, each representing…

In 2009, Mojang Specifications rushed into the gaming market with Minecraft, a sandbox video game which broke all sales records and was considered as “the video game of all times”. One year ago, Minecraft celebrated its tenth anniversary by releasing the Exhibition in Seattle edition, free anniversary map and other special features. This year, to celebrate the 11th anniversary of the game, the developing company has rebranded itself as Mojang Sudios and rolled out a new logo. According to Thomas Wiborgh, Mojang’s creative department chief, the rebranding marks the studio’s evolution from a small enterprise in Stockholm to a “multi-location…

Established in 2007, The goal of the rebranding carried out by Koto was to transform the platform so that it could be something more than just a source of information and become a community for real job interviews. To reach this goal, Koto was collaborating with graphic designer Josep Puy. Together they created a library of images, many of which are animated, intended to express Glassdoor’s basic principles. The new Glassdoor logo, according to Koto, focuses on the company’s “Real work talk” positioning. In other words, the company’s name is in the center of the conversation, which is illustrated by…

This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…

Oktoberfest, a famous beer festival that is annually held in Munich, Germany, has received its first-ever logo in its 212-year history. The integer visual identity for the world’s largest people’s feast is intended to create a visual base, improving marketing. While the Munich Oktoberfest was canceled in 2020 and 2021 due to the coronavirus pandemic, this year’s edition will still take place (September 17 – October 3). Besides the brand identity, the festival has got a module design system including a color palette, typography, and general visual language. According to Benedikt Brandmeier, the head of the Tourism and Hospitality department,…