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Mozilla releases Firefox v.70.0 with new security tools and logo
Mozilla releases Firefox v.70.0 with new security tools and logo

Rich functionality and regular updating made Firefox the second web-browser after Google Chrome in the ranking of popularity. Recently, Mozilla has released the 70th version of the application. Now, the updated Firefox featuring such new functions as Blocking cryptomining and Enhanced Track Protection comes with a renewed logotype. While most companies tend to hide their plans about a new identity, Mozilla chose to be totally transparent. The company shared the ideas it was creating in cooperation with three independent design teams allowing the user community take part in the process. According to Tim Murray, Mozilla’s artistic director, Firefox is more…

The 2024 Paris Olympics and Paralympics get a new logo
The 2024 Paris Olympics and Paralympics get a new logo

In 2024, Paris will welcome the Olympic and Paralympic Games. Ahead of this event, the Games organizing committee has recently presented a new medal logo. It has to replace the old emblem launched in 2016, when the French capital was still aspiring to the Games. The presentation attended by some French athletes took place in the Grand Rex Theatre on Oct 21st. Some elements of the new logo’s design are carried out in the Art Deco style that was at the peak of popularity in 1924 – the year when Paris was hosting the Games of the VIII Olympiad. The…

Auburn logo is undergoing renovation
Auburn logo is undergoing renovation

This year suggestion of the traditional mark renovation was also negatively met by fanbase. The most active of them signed a petition against the redesign of the original emblem, as they think the logo change budget could be spent more effectively on other university needs, for instance, facility upgrading, etc.   To make fans opinion more loyal the University explained in its August press release that they don’t change the logo but do updating of their “visual identity system,” which is the demand of time as the uni needs a mark more convenient for using in “digital forms.”   As…

Fox Entertainment receives a bulky new logo
Fox Entertainment receives a bulky new logo

Acquired by Disney from 20th Century Fox early this year, Fox Broadcasting was renamed Fox Entertainment and announced a rebranding. Gradually changing its identity, the company has recently unveiled a brand evolution. The rebrand’s visual design process began with a subtle redesign (pictured below) by Trollbäck+Company, a design studio in New York. Then Trollbäck+Company also created an abstraction of the FOX logo to create a mark that spoke for the new brand attitude and served as the basis for its entire graphic identity (pictured below). Reducing down the FOX logo to its core ingredients, then breaking apart the pieces into…

New logo for 2020 NHL Stadium Series is unveiled
New logo for 2020 NHL Stadium Series is unveiled

On the 10th of October the logo for the upcoming Stadium Series was revealed by the NHL. The first game of the season is scheduled on the 15th of February 2020. This time the Colorado Avalanche, the host of the competition, will face off with the Los Angeles Kings at the Falcon Stadium. As the central element of the 2020 Stadium Series logo it’s chosen an image of the Cadet Chapel, located on the Air Force Academy campus. In the upper right corner there’s pictured a jet, flying over the Chapel, one more indication on the host of the forthcoming significant…

Missoula Osprey is changing its name into Missoula PaddleHeads
Missoula Osprey is changing its name into Missoula PaddleHeads

To develop the new logo the team invited Jason Klein and Casey White, Brandiose founders, a famous San Diego-based design studio. Brandiose is a design firm, that pushes minor league baseball branding into new frontiers. Cooperating with nearly a half Minor league clubs from the continental United States, which approximate number counts ten dozens, they have devoted most of their lives to helping teams build new storylines. The same is true with the Missoula Osprey. In the PaddleHeads’s logos warm and vivid orange and green hues prevail. As the main character for the suite of the team logos is chosen…

Microsoft Edge will have a new wave-inspired logo
Microsoft Edge will have a new wave-inspired logo

Microsoft announced the exact release date of the latest version of Edge Chromium browser, which will have a brand new logo. This is the first version, in which the software giant made a real break from the traditional blue “e” icon, that presented IE for over than 20 years period. The company unveiled the new logo for the browser and its icon at the East egg hunt. Employees of the software producer offered users to solve some cryptic clues to a number of puzzles, and after completing the final task they could see the revamped logo as the prize.  …

Rebranding Vonage: Style for technology
Rebranding Vonage: Style for technology

Launched in 2001, Vonage is an IT-company providing communication services via the Voice over Internet Protocol. It has over 2.5 million users in the US, UK and Canada. Unlike the similar companies, Vonage provides its customers with special adapters that, while connected to Internet, allow to use ordinary phones as VoIP-phones. Not exactly a successful IPO and several lawsuits over patents led the company to a B2B strategy. Changing its business policy, it introduced new services improving interacting of different enterprises and their clients. Along with technical innovations, Vonage is renewing its identity now. The new look of the company…

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