Category: News

Vox Media, an independent modern media company, taking the leading position in its sphere, has updated the company corporate logo. The new look is developed by Triboro, New York-based design studio, together with Vox Media’s internal design team. There were two reasons for identity renovation. The first one was wish of the company to show the rapid evolution of the brand, and the second reason was the merger with New York Media, an inventive multi-platform company.   According to Vox Media, they tried to create a simple and at that expressive mark, which would not upstage diversified logos of their…

Over two last year, Kroger has made several successful attempts to modernize its business and move closer to customers. With such initiatives as the Restock Kroger pricing program and Kroger Ship delivery service, the grocery chain has increased its revenue, pressing its closest competitors, Walmart and Amazon. Moving forward on the way of modernization, Kroger has updated its identity including a new logo that abandoned the blue oval that encircled the brand name in the previous version. While being in a slightly refreshed font, the wordmark has kept the curves in the “K” and “g”. Also, the brand has got…

The City of Moose Jaw, the Saskatchewan province, Canada, is planning an update of the city logo in 2020, as well as modernizing its website along with the new application launch. The 4th largest city in the province is situated on the bank of the Moose Jaw River and near the Trans-Canada Highway 48 miles (71km) west of Regina. Craig Hemmingway, Communications Manager for the City, lifted the veil of the new look of the future version of the logo. According to C. Hemmingway, the new logo, as well as the old one used to, will without doubt include the…

The Crusaders, who were winners of Super Rugby for 10 times, have unveiled a new logo. The renovation of the club’s badge is said to be driven by the terror attack on the Al Noor mosque in Christchurch this March. The Crusaders’ previous logo featured a knight with a sword, and many people believed that it should be replaced as the crusader may be associated with the religious enmity between Muslims and Christians in the Middle Ages. Also, there were propositions to change the team’s name but this idea hadn’t found much support. For the new emblem of the Crusaders,…

Established in 1918 as a company delivering newspapers and magazines, Hudson has eventually evolved into a large travel retailing enterprise that includes about 1000 duty-free shops and newsstands in 87 airports across North America. Its staff numbers almost 10,000 employees.   Expanding the business, the company, affiliated to the Swiss brand Dufry, has recently carried out a rebranding by dropping the word “Group” from its name and introducing a new logo. Hudson’s new identity is itented to showcase its rich history and reflect the policy aiming to modernize its services for travelers in airports. The company’s updated look was developed…

Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast its rich history. Regardless of its heritage, changing times urge this movement, offering education for young people, to update its identity. Established in 1909, the Scouts had kept the traditional fleur-de-lis on their logos, the latest of which was introduced almost 20 years ago that certainly allows to consider it as dated. In the modern digital age, the leaders of the organization have realized that the Scouts identity has to be changed. As Chris James, a brand director at the…

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…