Category: News

As this year’s Geneva Auto Show has been canceled due to the threat of the coronavirus epidemic, some automakers have to content themselves with their own more modest events while presenting their new cars. So, BMW has unveiled its new i4 concept with an electric engine at a simple press conference. Apart from the sleek exterior and powerful eco-friendly motor, this electrocar has been distinguished with a new BMW logo. Compared to the classic As BMW’s chief management officer Jens Thiemer said, the company is striving for closer relationship with customers, and its new emblem is intended to convey clarity…

After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo. According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including…

Established in 1893 as a mail ordering catalog company, Sears had been one of the leading US department store chains for a long time until it began to concede the top positions to Walmart and other popular retailers. After winning its bankruptcy auction a year ago, the company changed its identity by rolling out a logo that was much criticized for resembling the emblem of While renewing its visual brand in May 2019, Sears wanted to add motifs of warmth, home and heart to its identity, but when the company had presented its new logo, people noticed that it reminded…

Inner West Council was formed four years ago after a merger of three councils located in the western region of the Sydney metropolitan area. Right after its forming in 2016, the council adopted an interim logo, planning to create a more consistent identity in the future. Recently, it has finally presented a new logotype that, however, has been severely criticized by the local residents saying it is a waste of money as it cost $90,000.   According to an official statement on the Inner West Council website, the work on the new look began two years ago. The development group…

Established in 2005, TrueCar is a website providing the car market information. Gathering data from different sources, the online company help learn the current prices for new and used cars as well as the volume of sales by model through dealerships. The TrueCar users can also buy or sell cars on the platform. Over 2 million vehicles have been sold via the network. Celebrating its 15th anniversary, TrueCar has recently updated its visual identity. The rebranding for the company has been carried out by Pentagram, a prominent design agency that worked with many famous brands. The project under the motto…

Truist Financial Corporation, launched after the merger of BB&T and SunTrust Banks in December 2019, continues forming its new identity by unveiling a logo. The name for the merged company was announced in June 2019, and according to the banks’ representatives, it appeared as a result of branding researches and surveys among the employees and focus groups. However, “Truist” met some criticism for being an odd word that is hard to pronounce and “sounds like a medicine against arthritis or eczema”. Nevertheless, the branding process goes on, and the company has recently presented its visual identity intended to express its…

After the tragic accident in which the Kobe Bryant was killed along with his 13-year-old daughter and seven other people in a helicopter crash on January 26th. He finished his career in 2016 after being the key player of the Lakers for 20 years. Bryant assisted much his team in winning the NBA Finals for five times, and also was a two-time Olympics champion as a member of the US national team (2008 in Beijing and 2012 in London). The current href=”https://www.picpapa.com/nba-logo”NBA logo was created by Alan Siegel in 1969. According to the designer, while creating this iconic emblem featuring…

Established in 1990, Nisus Corporation is a company that has built a reliable reputation in producing wood preservatives. Having entered the market as a simple start-up with Bora-Care, an advanced product which proved to be very efficient in pest control, it has eventually evolved into a solid enterprise offering innovative chemicals with low environmental impact. Celebrating its 30th anniversary this year, Nisus has recently adopted a new logo including a tagline and also introduced a brand-new website. With Nisus’ latest achievements in business and technology, the management of the company realized that the old logo introduced 15 years ago doesn’t…