Category: News

Established in 1997, the Chicago Fire can boast its glorious history and traditions. The club had a great beginning in the Major League Soccer in 1998, when it won the MLS Cup and then made a “double” by winning the US Open Cup – later, the Fire won it for three times more. Now, after 21 years in MLS, the soccer club is changing its identity including a new name and logo. Since now, the Fire’s official name is Chicago Fire FC, where the “FC” (football club), that has replaced the “SC” (soccer club) is a homage to the global…

The Scout Association is the largest Scouting organizations in the United Kingdom. It unites over 580,000 members and can boast its rich history. Regardless of its heritage, changing times urge this movement, offering education for young people, to update its identity. Established in 1909, the Scouts had kept the traditional fleur-de-lis on their logos, the latest of which was introduced almost 20 years ago that certainly allows to consider it as dated. In the modern digital age, the leaders of the organization have realized that the Scouts identity has to be changed. As Chris James, a brand director at the…

Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors. Established in 2004, New York-based company managed not…

Last week, Elon Musk announced in his tweeter that Judging on the Cybertruck logo, the car might be named CYBRTRCK as the lettering lacks the “E” and “U”. Anyway, as if inspired by sci-fi movies, the badge looks quite stylish and futuristic while each letter is drawn with just a couple of strokes. Such a design reminds the SpaceX logotype with its broken lines, conforming much to the spirit of Tesla. Whether a badge like that will appear on the front or rear end of the truck or not, the trademark is certainly an excellent example of Tesla’s creativity and…

Warner Bros. needs no introduction. Everyone knows and loves the movies and cartoons that start with its famous WB shield. In 2023, the studio is going to celebrate its 100th anniversary. So, moving towards to this event, it is thinking of refreshing its identity. Although the WB emblem is quite recognizable and tells a lot about the company’s heritage, Warner Bros. still feels the need to meet the requirements of the modern times including the branding issues. For a rebranding, the company applied to Pentagram, a renown design studio that collaborated with many companies working in different spheres. Pentagram has…

As the Netherlands’ Duncan Laurence with the song “Arcade” won the 2019 Eurovision Song Contest in Tel-Aviv, the next edition of the song festival will take place in Rotterdam in May of 2020. While the participating countries are going to choose who will represent them in the Netherlands, the contest’s Oversight Committee has unveiled the identity for the event. It should be mentioned that in Rotterdam, the Eurovision Song Conest will be celebrating its 65th anniversary, so the emblem for the 2020 ESC edition is dedicated to its history and described as “data-driven”. The logo, carried out by Clever Franke,…

Eight years ago, Russian NHL star, playing as the captain of the Washington Capitals, Alex Ovechkin signed a long-term contract with Nike. In the framework of this cooperation that is lasting to present day, the hockey player got a personal logotype designed by the apparel firm. The logo, that can often be noticed on Alex’s jerseys, sticks and skates, represents a kind of a monogram in which one can make out an “O”, a “V” and an “8” referring the uniform number that Ovechkin wears. Continuing the collaboration with the Capitals’ captain, Nike has created a new design for Ovechkin’s…

Although Middleburg has population of only 673, it is quite a renowned site in the United States. In 1863, the town was a place of two combats between Confederate troops and the Union Army’s cavalry. In the early 1900s, Middleburg grew popular among enthusiasts of horseback riding and foxhunting and eventually received the title of the Nation’s Horse and Hunt Capital. That’s why the horse and the fox had become the main candidates to be depicted on a new town logo. The rebranding was initiated in 2018 by the Town Council hoping that some refreshments of the Middleburg’s image will…